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Hi, I run the seo for www.bilthamber.com It is an e-commerce site selling car care products, and we also manufacture our own products. I was wondering how the seo for an e-commerce site might compare to the seo for a blog or information based site, or other types of site. And also how the seo for a particular product page on my site might compare to a information based page on my site. Are the tactics the same? Should you try and rank for similar terms, the same generic terms, or complelty unique terms for the best seo? Or should every page try and rank for different terms, to ensure that the engines dont rank 2 or more different pages for the same search term? And how many keywords or search terms should I try and rank a particular product page for? Or an information page, or blog page? Is there a minimum or maximum that is recommomended? Does the more terms you try and rank for on a page take the weight out of each of them? So having 4 really good search terms might be better than having 10 ok generic ones? How do I find out what are my best, most highly converting, most profitable keywords overtime for Google? I can find some information like this, but it is showing the stats for Bing UK, not Google, even though Google UK is my main engine in Moz. My domain authority has decreased by 3 this week, this is the first time it has gone down since I started with Moz a few months back, can anyone explain why? And how this will affect the rankings ect, and how I can get it back up higher agian? And for linking and brand mentions, what are the goals of this feature? Should I find my mentions and ask them to talk about us more and link to us properly? I'm not sure if this is right. Should I be asking other websites to make links to our pages, or should it be organic? And for the insights section, I am recieveing tons of issues a lot to do with duplicate content, will having the rel=carnocial tag fix these issues? I know thats a lot for 1 question, but its been building up in my head! Thanks in advance! Max

Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson