Thanks for the response Jesse.

Our site is an ecommerce one, and every product page is supported with a pdf. This is expected from our customers and it basically is the product page in a PDF format with tweaks. We have 10,000s of these and for speed, we store files such as pdfs and images locally in a subdomain.

For content delivery network purposes, I heard it was better to keep pdfs, images separate as well? We haven't got a CDN but it's something we will look into next year.

Do you recommend scrapping the subdomain in such an instance and hosting them all in the main domain in a folder? Would that impact on page load and speed?

Also is it possible to redirect individual subdomain URLs to a main domain one?

ello!

We host our PDFs, Images, CSS all in a sub domain. For the question, let's call this sub.cyto.com. I've noticed a particular PDF doing really well, infact it has gathered valuable external links from high authoritative sites. To top it off, it gets good visits.

I've been going back and forth with our developers to move this PDF to a subfolder structure.
For example: www.cyto.com/document/xxxx.pdf

In my perspective, if I move this and set up a permanent redirect, then all the external links the PDF gathered, link juice and future visits will be attributed to the main website. Since the PDF is existing in the subdomain, I can't even track direct visits nor get the link juice. It appears in top position of Google as well.

My developer says it is better to keep images, pdf, css in the subdomain. I see his point and an idea I have is to:

• convert the pdf to a webpage.
• Set up a 301 redirect from the existing subdomain to this webpage
• Upload the pdf with a new name and link to it from the webpage, so users can download if they choose to.

This should give me the existing rank juice. However, my question is whether you can set up a 301 redirect for just a single subdomain URL to a folder structure URL?

sub.cyto.com/xxx.pdf to www.cyto.com/document/xxxx.pdf?

It's the wordtracker chrome add-on called scout. I was using it to find high performing keywords and decided to run it on my own site.That's when I noticed no meta description being highlighted. There are no settings in the add-on though

I did some more reading and w3.org states it is good practise to use lower case for all HTML elements and attribute names, so I'm going to change it. http://www.w3.org/TR/xhtml1/#h-4.2

Better to follow good practice than bad.

I just ran the wordtracker tool and noticed something interesting. The tool didn't pick up our meta description.

It's strange as our meta descriptions appear in organic search results and Moz never reported missing meta descriptions.After reviewing other pages,  I noticed our meta description tag is written as the following:

name="Description" content="

I never thought about this, but are meta tags case sensitive? Should it be written as:

name="description" content="

Thoughts?

Hey, I had the same question and got some good answers, check out my post

http://moz.com/community/q/hover-texts-for-hyperlinks

Thanks Adam,

It seems the general idea is to not see it as a priority but it's an unknown territory. No one is a 100% sure.

I'm going to leave it out for now, there could be webmasters stuffing titles with keywords thinking it has a benefit and that might be an area Google will come down on with an update.

You're right, I do feel the link titles are more of a hidden element that isn't necessary. If the copy is linking to another page, naturally the text should flow into it and the anchor text should do its job of informing the user about the page.

I did think having it might backfire and SEs would start thinking i'm keyword stuffing.

Didn't think about touch screen devices, great point.

Now that I know what they are "link titles", I was able to find this old (but useful) article on moz

Link Title Attribute and its SEO Benefit

http://moz.com/ugc/link-tilte-attribute-and-its-seo-benefit

The comments section really fleshes out some good points even if the article is 4 years old. Recent comments SEs don't consider title, hmm...

Any SEO value in adding it though? What do you think? Will it just lead to stuffing?

I've seen certain websites upon hovering your mouse over the hyperlink, text is displayed. Concept is similar to the IMG ALT tag.

Do you think there is value when it comes to hyperlinks? It's already an anchor link.

Thoughts?