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Ontolo has had this feature set up for quite some time. You simply have to set it up and it will keep clean records of OSE data.

Just as Miriam points out, ranking in the local map pack will be tough outside your specific location, but local content pages can rank and bring leads.

I'd consider using blog posts or a project showcase to create location specific content that is outside the main location you have.  If you title a blog post "Cityname Kitchen Remodel Project" and maybe include other niche keywords you can create great content for a prospect as well as search visibility in other specific areas.

A solid post or project showcase page with a text overview of the project, bulleted list of products used, before and after photos, are all great content additions to the site.  Go a step further and create a video recap of the project that can be placed on the page as well as added to YouTube and optimized there can create an additional opportunity to land in the SERPs for a local search.

Google no longer shows ad rank/position. Google Shopping and PLAs have changed so much in the last year, and ads show in so many different places that rank/position no longer makes sense. Just go through the shopping process and note how many times you see an ad, then you'll realize how that metric matters less, or could be in different places throughout the process.

You'll have to rely on other metrics in AdWords to decipher how your ads are doing. Dig into the Columns and decide what matters to you most. Obviously Revenue and Cost-Per are the most valuable, but it's up to you/your client to decide other KPIs.

It's not the answer we want,  but it's what we need to live with for now

Yes, it's absolutely possible as long as targeting allows it, like John said. I like going this route, just like in Google. I split my campaigns by newsfeed (particularly with heavy-ups in mobile) and the right sidebar to create more visibility for my ads. I used to have a live example of this, but I can't seem to find it right now.

But, yes, it's definitely possible

Context is important to answer this fully as there are plenty of variables to change the answer, but here is what I'd say:

• Conversions — are they keywords driving conversions or simply spending money?
• Cost per Conversion — one keyword may drive a lot of conversions, but at a very high price while other keywords drive smaller volume at lower cost. Perhaps the mass of smaller, cheaper keywords are more valuable than the large volume expensive keyword. If that's the case, consider pausing the expensive one. This ties conversion rate into the mix because these lower cost keyword are going to likely have a higher conversion rate.
• CTR — Is that keyword relevant to actual search queries? If not, it's probably not doing anything for you except spending money and you should probably kill it. If the CTR is high, but you're not seeing conversions, look into GA and your landing page/s to find out why.

I don't say CPC here because that is subjective and fluid. There may keyword with incredibly high CPCs, but they are valuable in conversions. If you see return, to some extent, CPCs don't matter. If you can lower CPCs without negatively impacting conversion volume or rate, then you're good to go.

Without digging into it too deep, it's because _that number is all links. _

It is pulling links from within your own site.

Looking at OSE, you have 464 total external links and 30,837 total (including the links on your own site).

It looks like you have social buttons which are sitewide and likely to be nofollowed. I counted at least eight nofollows on your homepage alone. This is the culprit, or at least a good contributor!

Hope that helps!

Glad it shed some insight on the topic for you! Best of luck, Luke!

Unless the site is very small, you will definitely want to have (at a minimum) sub categories within the top-level pages. It's better for ui to have the site structured in a logical sense.

Your dev is right though, the closer a page is to the root the better it is for SEO. However, it is the ever present line we must straddle between building for SEO and for users. In my experience, the more you flatten, the higher the number of pages you must have on each URL.

Here's a great conversation on the subject on Webmaster World.

http://moz.com/products/api/updates - Says they held it on the 7th due to quality of results.

I believe this was happening a lot in Q3/Q4 of '12.

This has been happening for years. Here's my favorite post on the subject:

http://www.mikesmullin.com/development/use-categories-product-urls-magento-seo-without-duplicate-content/

To increase the review rate, I would suggest doing these two things:

• Leave a printed card in every box you ship to customers asking for reviews with a short url pointing to the appropriate product review page.
• Set up a dynamic email response to automatically send 10 days after shipping the product (after the sale, after the customer receives the product, whatever you want) asking the customer to leave a review on the product and your store/company.

For the crawler to reach coupon sub categories, there are many many other links throughout each page in the retrieval process. If you want these pages to receive more authority restrict the total number of links offered on the page, perhaps limit the number of coupons within the paginated display.

I'm going to recommend using a heatmapping tool or digging into analytics. Figure out where people are clicking on your site and where you have wiggle room to remove some of the options within the template layout.

Not much else to say. Tom hit the nail on the head with his answer.

Optimize things for search the same as Google, but with added info. For example, instead of just saying "iPhone 5 case," try using something product-specific, like, "natural cherry wood iphone 5 case."

Quality of info, categorization,and images is very important to Amazon, so don't cut corners. Beyond that, definitely get into Amazon's ad service to display your products. Just speaking from my/our experiences, this has helped a lot! After all of that, it comes down to user trust, etc. Think like a shopper. What do you want to see? Cost savings. High-quality imagery and information. Lots of reviews. LOTS of positive reviews.

It shouldn't matter. There is, of course, time involved in loading & processing the video, but that is not going to impact the performance of your video. You should obviously optimize your video for search to increase visibility and views, but the time of day you upload a video shouldn't mean anything. If there is some sort of time crunch to get the video up, you should do it at least 48 hours before the deadline just to be safe. Google/YouTube protects itself by giving itself an allowance for processing, but I've never seen anything take longer than 24 hours.

There will be no issues. There aren't any with regular AdWords ads and there won't be any in this case. Updating PLA content is essentially updating for search terms/phrases, similar to both PPC and SEO.

Using the same information, assuming it has strong search potential, will not impact anything outside of creating consistency of info for the user. You should be fine as long as everything is accurate.

If you are seeing a large increase in traffic as the result of the redirects, then removing them will reverse that shift in traffic.

If it's SE referrals from long tail keywords going through the redirect, then you're going to definitely feel the hit from moving to 404's. Sure, your newly created pages may replace that traffic eventually, but the 301's are helping them do that now. Just the traffic standpoint is one reason, but passing any and (dang near all) of the link equity through to the new pages in the process.

Take anything Google says with a grain of salt and look at the UK as a whole for general search behavior. That will give you a more accurate read of search volume & behavior, then take what you've learned and apply it through a local lens where necessary.

For example: search phrases and behaviors for floral shops may be different in the UK as a whole than in Tunbridge Wells because people on a local level could be using mostly branded terms and looking for directions. I would complete several local business citations & profiles and use general search terms for the website.

Why fix it if it isn't broken?

Meaning, why do you want to remove the redirects? I see little benefit from serving a 404 page in stead of redirecting to a better suited landing page.

Based on what you said in your question, you won't be able to see any Search info unless the user has recently visited the site through search and then returned via email. You might be able to drill down to this in Analytics by digging into the conversion paths. If you're just looking at email, you will obviously not have Search terms associated with the user. If you are asking about the email acquisition from the ad extension, then you'll be able to pull the search term by drilling into things in AdWords.

More info from you would be helpful in answering your question.

No negative impact. Unless it's a one service/product website, the heading "Overview" would not be the best use of the tag. This would be something more like "Real Estate Refinancing Product Overview" or something much more descriptive of what is to follow.

Utilization of H2's and H3's will also be useful towards structuring the overview page.

Duplication would be my secondary concern. After running many site audits this year, I have seen how many sites have duplicated heading tags as a result of how it was built into the site theme/design. My recommendation is to make h1's an editable field at the page level, rather than generate automatically, or, style it remove the tag from page heading's (as you suggested), this would be the next best option.

We have seen constant churn on our major brand name KW rankings for quite awhile. Nothing as major as November 2012, but we never get too comfortable in our position. We constantly keep doing what we have done in the past, building out our network of authorities, securing links from vendors, building advocates, good content and making sure our site is very attractive to the crawler

1. Was there an increase in "not provided" that would justify the drop in branded traffic? That can happen.

2. First, isolate the cause. Did you check seasonality as well? Is this a pattern or can it be attributed to more data gobbled up by not provided?

3. I would doubt any penalty would result in decreased rankings over branded queries only. If your non-branded traffic was still solid, I would keep digging in Analytics for the answer, unless the brand name is exact match for the query..

My questions are:

1. Do apps help generate more likes?

Not necessarily. Plenty of companies have custom apps that fall flat on their face. Volume is always key. Sure, if you have clients that have visibility, a nicely thought out app will drive more likes. Heck, just using a fan gate alone. A lot of companies have their hat in the ring now, it's about looking at being unique and very usable. Usability is a big part of the equation with building and maintaining apps. For instance, tabbed apps no longer work in mobile.. which may account for a large part of your user base.

2. Can Apps be promoted?

Yes. Are speaking of promoting indirectly or directly? Suggest reading: https://developers.facebook.com/docs/tutorials/mobile-app-ads/

3. Is it challenging to create a Facebook app?

A good one, yes. Don't build it simply to compete, fill a open desire in the marketplace. Maintaining an app is also something to consider. I would firstly assess your budget, then look at what you want the app to do. Talk to potential customers and see if it is something they would actually find a value in.

4. Are Facebook apps worth investment of time?

No crystal ball here

Sure. Since the search still shows you all results.. simply does not give you the number.. what you could do is go ahead and paste the code into text editor or Excel, then filter by a pattern with the image links displayed. Pulled the total count that way. Yeah, it's a bit more work BUT at least they aren't using pagination

For your reference:

• http://moz.com/community/q/is-it-ok-to-use-encoded-special-characters-in-meta-titles
• http://moz.com/community/q/are-ampersands-in-title-tags-helpful-or-harmful
• http://moz.com/community/q/using-commas-in-the-tittle-tag

The general thought is that they will take up valuable ranking landscape, since your title lengths are limited to begin with.

watch?v=jHSqLYUPq8w

Glad I could help!

Here are some good sources to get your feet wet:

1. Top four ways to earn links with Social Media - White Board Friday
2. Utilizing Footprints - 5 Fundamentals of Large Scale Link Building - WordTracker Resource
3. Broken Link Building Bible - YouMoz
4. Advanced Guide to Link Building - Neil Patel's Free E-book

External factors play a big part in this. If you aren't carrying a site like Amazon.com to use for your linking disposal, you're going to have a big uphill battle. Unfortunately, right now, part of that battle is the quantity of Time and significant natural growth within your link profile. Sites like Diapers.com can become a major competitor quickly (and you'll see this with Media groups & corporate conglomerates as well) as they have the whole network of sites at their disposal. Linking schemes between the properties can bring these relatively new players hundreds of thousands of dollars in organic traffic revenue in a relatively short period of time.

Your specific scenario is a tough one to speculate on.. simply because we can not see what you are seeing without looking at the sites in question.

First off, sorry that you're running into ranking problems. It's never fun, but always turns into a learning process.

Upon inspection, it seems as though your link profile is lacking a set of links with integrity. Those that come from natural evolution of the lifespan of a linkworthy site. Looking at your link profile, sorting by external links to the root domain shows top links are from directories in large part. Granted, they are directory links with good authority, I would surmise that there are a lot of competitor links you could obtain as well as the ever-sought-after editorial-type links.

You're right. Big brands have these and they will continue to grow in SERP saturation within your vertical. The best thing you can do is be dynamic, target time-sensitive news items, provide better content and build your network of bloggers, social authorities, youtube users and grow your footrpint the right way.

Look to the link profiles my friend.

It's from adsense.

Here is everything you need to read:

http://stackoverflow.com/questions/13462795/determine-which-advertisement-made-a-request-to-eyeblaster-addineyev2-html

Yep, you're going to want to avoid the strategy altogether unless the infographic is extremely useful and proves to make a splash with users.

Share with like-minded power users on Social Media, reach out to powerful bloggers within your niche and talk to friends to get the word out. Also, Visua.ly is your friend.

Don't waste time going after sites like Ezine Articles or the like.. even one submission at a time.

It really depends on the types, quality and anchor text saturation in your profile. Anyone who says otherwise is just plum crazy. It's impossible for anyone to say without looking at the link profile in question.

I agree with Todd unless you have a good recommendations engine. If that's the case, related or suggested products would still provide value to the user even if the product is no longer attainable.

Yeah, turn around online and someone will tell you don't write a press release without being newsworthy. That's not a realistic deterrent.

You're going to be able to squeeze just as much link juice from Squidoo as you will from PRWeb or any of the other large PR distro companies. People will always publish mediocre sub-par releases for link value. Why? Because they see it as a short cut.

From what I've seen, you can still eek SEO value out of it. But, Tom is right. The only SEO-value I would consider to be long-term is external online pickups.. editorial mentions from sites outside of the normal distribution network. Don't count on PRweb.com link lasting or passing full value.. or any value for much longer.

I believe if a user lands on a page on mysite.com and doesn't visit any other page on this domain, and then clicks a link to search.mysite.com, then this would count as a bounce unless you set search.mysite.com to be in the same Analytics profile.

If they are looking for local leads, go directly to building Citations. Social mentions will do very little to help with Google local rankings. Realistically, unless it is a metro area and you dedicate a lot of time & energy towards social, your efforts will not be show adequate ROI.

Why Citations are Important:

• https://getlisted.org/static/resources/why-citations-are-important.html

Right around the holiday season last year (2012), Google reps stated press release sites would not be worthwhile for SEO purposes alone. Meaning, they would discredit link equity passed from the major PR sites. Now, it's worth noting that Google will make these announcements before actually implementing, but it usually means it's here or coming soon.

You'd probably be reallocating PR-funds and resources into something more long-lasting, like content and linkable assets.

References:

1. http://www.seroundtable.com/google-press-release-links-16136.html
2. https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion
3. http://moz.com/community/q/press-releases-and-seo-in-2013

Yep, it is likely counted unless Google Analytics is treating the subdomain as part of your main site. If session information isn't being passed, Google would not know.

They do rank for a handful of keywords, like:

1. affordable pet supply
2. best wireless dog fence
3. petsafe replacement collar strap

Without a solid link profile, unique trait/quality at the brand level it's going to be difficult to compete with the bigger names in the vertical. Short-tail rankings won't come easy, long-tails won't come without the link profile or extreme targeting.

If you're running PA as a number, be sure to look at the www version of the domain. Some tools neglect that critical component and will display the non-www version's PA.

You are entirely right, there are many conflicting stories within the educational side of SEO. Coupled with the fact that it changes dramatically over time, you have to stick to several trusted sources (like Moz!) and focus on what is happening right now. Other than going through the SEO Guide for Beginners and Google's SEO Starter Guide.

Last count, there were 250+ ranking signals.. looking at 4-5 is usually enough to gain some insights to why sites/pages rank the way they do. If those 4-5 signals aren't telling you the story, you simply have to look deeper.

It will communicate that the relationship between the linked document and the current document. It's reverse of the rel attribute. Browsers do not use the attribute, but search engines can learn more about the relationship, such as: glossary, index, chapter, subsection and appendix.

Read more:

• Intro to html.
• How to use rev attributes. 

disparaging gaps between pageauthority and pagerank isn't uncommon. Sorry to tell you, Page Authority is much more valuable. The continuous refresh of the metric has left PageRank behind in the dust. Don't believe me? Check it out, http://moz.com/ugc/google-pagerank-vs-seomoz-page-authority-which-is-a-better-metric

I predict that the impact will be far less drastic than what everyone anticipates. Google works fast and preservation of authority through the 301 is quite impressive!

There is no way to determine that, not unless you have access to the code and can verify the footprint the .html upload verification process leaves behind. For audit purposes, we just verify that a sitemap exists.. not whether or not it has been uploaded.

Best course of action is to talk to them.. ask them. Then, if they haven't, go ahead and work with them setting it up.

I wouldn't worry unless you already have 5,000 existing forum posts and a brand-spankin-new link profile.

First, you really need to start with a good site. Without a good, fast and user-friendly site, you won't rank. Second, you need to offer something unique.. a bigger catalogue, competitive pricing, great customer service, faster shipping or a usability experience that is unique. Without that, you're still able to get rankings.. but you won't succeed.

The 2011 SEOmoz Ranking Factors study shows links matter. Even after 2012, they still matter. Ecommerce sites require a very unique link profile. One that's very difficult to manipulate. Product pages (for lack of a better term) really suck to build legitimate links to.. unless you have the cheapest product or you have something extremely unique to offer.

My advice is look to do something different, have a kickass site, offer the best shopping experience to your customers and provide amazing customer service.

SEO won't have the impact you desire unless your business & your online package is ready for it.

Feel comfortable sharing your website URL?

It's tough to advise without seeing the link profile. From the sounds of it, it is anchor text related and whatever you do will take a bit of time to regain those ranking spots.

How long ago did you set up the 301 redirects?

It can take some time to show up in Google WMT's.

I don't think they ever left.

How many products do you currently have?