Hi Wattlebristol
Really interesting post and one that gets us all frazzled.
Web Design Bristol. Really interesting search phrase. I cannot think when I would have put this phrase into a search engine looking for Website Designers. I note you only have one match for this phrase on you homepage.
Can we recommend that you do some deeper research into what real customers are actually searching for when looking for a company to create our website.
When too close to the coal face, we cannot see the wood for the trees, to mix metaphors.
Who would really in reality would search for this phrase. Step way way back and put yourselves in the shoes of a real business looking to help building a webste...If we where looking for a company to BUILD our website, this is perhaps not the first words to trip of our tongues. A few might be....
Website companies, Website building companies, Ecommerce Websites, we need a new website, companies who build websites etc
I think we also had the same problem a while ago with a really annoying competitor, who outranked us on one keyword, but having had some feedback from their main supplier, we realised that in fact we outperformed them on gross sales.
Not perhaps the ideal answer, but one we think is worth responding with
Bruce