Hey guys,
I have been using rich snippets for our product pages for around 6-9 months for a store with ~1500 premium products and an annual turnover of 2m.
I think an interesting point to raise, would be the effect rich snippets have on product CTR (traffic). These days, unfortunately, a lot of shoppers shop around for the best price.
The downside to advertising the price products directly on SERPs, is that those shoppers who are looking to better a price they've already found, won't click through. Which means I have limited ability to convert them with other offers of free shipping, returns, gifts etc.
The upside is that you see more relevant traffic.
What are your thoughts?
