Welcome to the Q&A Forum

Why don't you use CANONICAL tags/urls: https://support.google.com/webmasters/answer/139066?hl=en to tell google that there is one version that is relevant and all others refer to that one as the main resource?

Hope this helps.

Hi, you can use Search Console (Webmaster Tools) for that and see a list of internal links for your website as follows:

1. On the Webmaster Tools Home page, click the site you want.
2. On the left-hand menu, click **Search **Traffic, and then click Internal Links.

Cheers,

Cesare

Hi,

This won't be enough. You have to add markup. Google recommends doing this with JSON-LD. JSON-LD has the advantage of not being visible on the site. You also don't need to mix it within your HTML. It would look like this:

Breadcrumbs in the SERP's are nice but they won't bring you the gold... This kind of formatting ( > ) is easily overlooked. Almost only people that know about it like you and me would notice it...

Personally I would rather focus on reviews/ratings: https://developers.google.com/search/docs/data-types/reviews (add the markup if you have already ratings for your products or make it easy for people to rate your products so you can include that later). --> Reviews/Ratings might appear with stars on the SERP's: this is going to bring you the gold CTR wise you will see.

You could also add markup for the products to make Google better understand about your products and and what their according properties are.

And/or add your logo and all the social media profiles on your Knowledge Graph cards: https://developers.google.com/search/docs/guides/enhance-site

Depending on the shop CMS system you are using you might even find plugins that help you doing that., e.g. https://de.wordpress.org/plugins/json-api/.

Hope this helps.

Cheers,

Cesare

Hi Waqaspuri,

**Link building: **https://moz.com/blog/category/link-building and then Landing page Optimization (CRO: Conversion Rate Optimization https://moz.com/learn/seo/conversion-rate-optimization is what you should invest in.

--> MORE important: I am pretty sure that the keyword you have chosen is not optimal for your case. Its probably **too generic **(search intent: people who want to know more about this particular chemical. A (small?) fraction of these people/companies will be looking for that and be interested also in e.g. clean their pool or sell that chemical for that reason but most of them will probably not.

Basically your company wants to sell chemicals for a certain purpose, i.e. for cleaning pools. People or companies that want to buy sodium bisulfate will most likely search for something like this "sodium bisulfate pool" or similar. I would optimize your different pages for one of these more specific search intents. Doing that you will probably reach more of the "right" people. Invest in doing a thorough Keyword research with that in mind its going to pay back you will see.

It can take Google weeks to month to recrawl a particular site, depending on how important/prominent they think it is. But you can actually force that. Go to Search Console - Crawl - Fetch as Google - add URL of your subpage - Fetch - Request indexing. Like this they will recrawl your subsite withing hours or days.

Hope this helps.

Cheers,

Cesare

Hi marieh,

YES! I just read that article https://moz.com/blog/google-organic-clicks-shifting-to-paid and think it probably also applies to your industry as well.

Cheers,

Cesare

Hi Brooke

About the security issues I can't really give you any hints but I very much believe that it should be possible to fix the security issues without having to put the blog necessarily in a subdomain (even if you move the blog to another server).

Regarding SEO I can tell you this:

Google treats a subdomain (blog.ledsupply.com/) as a domain of its own in contrast as a

directory (ledsupply.com/blog) it would be part of your existing domain.

Keep it in a directory if possible, like this your blog (content) is going to support your domain (probably this was the basic idea anyway), otherwise it simply wouldn't. Even if you redirect the existing to the new subdomain structure the above will happen.

Hope this helps.

Cheers,

Cesare

Hi,

For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page.

I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually.

The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know.

Any hint?

Cheers,

Cesare

Hi

e-commerce site? Do you have  an online shop with a regular checkout, etc.? The details are very much dependent on your shop software, (cms software) and the way you track conversions in general, e.g. using Google Analytics + Google Tag Manager or only Google Analytics, etc. What do you use as a shop software (e.g. Woocommerce) and how to you track conversion in general?

You could implement everything by hand using (adding) parameters (?product=xxx & source=banner1) that are probably already there. But I guess that much is already there for you you just need to use it (configure it the right way).

This should help you to get a better overview and get started properly I guess: https://support.google.com/analytics/answer/1009612?hl=en

Cheers,

Cesare

Hi,

You are welcome.

No looks good. Don't exaggerate it with the density. What I gave you was just an example. You should do a proper Keyword Research. Maybe the most convenient keyword combination would be Sodium Bisulfate Pool Chemicals. But what you did now is already better than before.

You should try to get some good and authoritative links now. That is going to strengthen your page and help you to be ranked better. Linkbuilding should be done regularly over time. Avoid to get 10 links in the next 14 days an then nothing for the next 365 days. Thats not good that looks very unnatural!

To check how things are going you can use the campaign manager of MOZ. Its easiest and a very good tool. I guess you want to appear on Google Pakistan, so set it up for that URL. You will get regular reports how things are going. I would wait at least a 1-2 weeks for the next time to check again.

Cheers,

Cesare

Hi Brian,

The external website could put a "nofollow" on their link to your website, but you can't do anything like this from your side. So if you want the links on the external website not to be followed by Google the only thing you can do is:

1. ask the webmaster of the external website to remove the link to your site
2. use the disavow tool

Cheers,

Cesare

I found the answer to my question on my own by reading a related blog post here on MOZ.

Its very simple basically. Just add your own params to your local pack URL (Google Custom Campaigns) : https://ga-dev-tools.appspot.com/campaign-url-builder/, so you will be able to distinguish the local listings from the other organic SERP's on the same page. Thats it.

Hi David,

I was asking myself the same questions. Its not stated anywhere clearly on their review snippet page or at least I didn't find it: https://developers.google.com/search/docs/data-types/reviews#review-snippets. I justed added them to my local business schema. I guess it does not do any harm.

By the way: if you do AdWords campaigns there is a review extension, where you can add reviews. Again here Google reviews are not allowed. I checked that some time ago with the Google support.

Cheers,

Cesare

Hi Ben,

Honestly I think you are doing more than most business' do on Yelp actually. And also the right things. My 2nd suggestion is something extremely marginal I thought of that can give you an advantage if everything else is done and the competition is top too.

But this doesn't seem to be the main problem in your situation.

It seems you did your "on-page" homework on Yelp already rather well. So the reason must lie somewhere else.

Right now these are my thoughts:

• Yelp takes also into account behavioural KPI's like CTR, dwell time, etc. on the business page. Are they really so advanced? Are your competitions business pages that are 1/2 empty, with no reviews generating a better CTR, etc.: don't think so...Is there something on your pages that is negatively affecting the above KPI's, that turns off visitors?: maybe.

• Some algorithmic thing (disadvantage) from Yelp: because of your size? looks spammy? "duplicates" in different locations are normal when you have different branches. because they want to force you to CPC? hope really not: that would be very short sighted saying the least...looks over optimized? maybe yes to some extent (text/keyword-wise). on the other hand they actually want you to fill in everything and use all their features... maybe something happens here by mistake due to the poor implementation of their algorithm: rather unlikely, one should first try to look for the errors with himself and not with the others...lol

my guess (not having seen your pages) right now is some kind over optimization...

Just some other thoughts that may help you in your quest.

Cheers,

Cesare

Yes. This is what i am saying basically.

Negatively? Not necessarily. It depends on how important the blog is in the context of your entire site and what it contributed SEO wise to your site. To put it in a subdomain is similar to transfering it to a new domain.

I assume your blog had/has a positive effect (SEO) on your domain. SEO wise there is for sure no benefit in moving the blog to a subdomain. Doing that you basically lose the effects its had on your domain.

If your blog didn't contribute (positively) much to boost your domain until now then you won't lose much either. If it had had a negative effect (SEO) until now on your domain then you would benefit from getting rid of its effects actually.

Yes they can crawl and index also the contents of PDF's and they are doing that extensively. Its nothing new actually. As long as the contents of the PDF is not only images but also text they will be able to scan the actual text.

Interesting article with tips to make your PDF's SEO-friendly: https://www.searchenginejournal.com/pdf-seo-best-practices/59975/

Cheers,

Cesare

Hi,

Moz in general doesn't show you all the links to your website only the most important ones. It depends on how authoritative this sites are seen by MOZ. With time the might appear, but you will most likely never have a "complete" list like inside Google Search Console. They probably cover the US/UK webspace more thoroughly as they do with the rest, as this is their main target market.

I guess you have to live with that but in my opinion their platform and their tools are still very useful either way.

Cheers,

Cesare

Hi Mike,

Yes I do have experience with that as our company has also several branches.

What you should do, probably in this order and that is in my opinion by far more important is the following:

1. clean up your local citations (company, name, address, phone no, etc.) and use them consistently everywhere
2. add each of your branches to Google My Business (GMB, thats a strong signal to Google)
3. add JSON LD schema markup to your page: https://developers.google.com/search/docs/data-types/local-businesses (you can do that also for different branches

More information on the topic you can find in this new section: https://moz.com/learn/seo/local

I didn't know of the Facebook Local thing honestly. Not sure if there is a clear mapping of a business with the according address/cities. I checked the source code of your Starbuck example. Facebook also uses JSON LD (schema markup) so they might do exactly what I suggest in point 3 for their Local Businesses (not completely sure but I don't have time to check that in depth...) in the background.

With point 1 + 2 you should already achieve a lot, point 3 is nice to have.

Hope this helps.

Cheers,

Cesare

Although its possible to have multiple H1 tags on one page I personally wouldn't do that. There is no reason to make things more complicated than they should. 1 H1 for every post, 1-3 H2 if needed. Thats is. Like this its clear and unambigious.

Another discussion here about that topic: https://moz.com/community/q/multiple-h1-tags-for-different-section-on-one-webpage-in-html5-website-should-i-have-only-one

Hope this helps.

I got it. By the way I love how your alphabet looks like. I don't understand even a single sign but it looks good...

Maybe there is an issue with your code/menu, but I have no chance of understanding anything with an alphabet I don't know...

Idea: Add a sitemap that shows Google all you pages and the hierarchy: https://support.google.com/webmasters/answer/183668?hl=en. In a sitempa you can also assign you pages a relativ importance (score).

I guess this should help.

Cheers,

Cesare

Isaac, I posted a similar questions a couple of days ago: https://moz.com/community/q/changes-taken-over-in-the-serp-s-how-long-do-i-have-to-wait-until-i-can-rely-on-the-new-position

I did changes on site and it wasn't about link juice showing its full effect. But I guess the answer to your question must be similar if not the same. They say between 8 and 12 weeks.  According to my experience its not a bad guess. Though I would say ist an upper limit.

Hope this helps.

Hi Ben,

Very interesting indeed.

We do almost nothing, i.e. only the absolut minimum for our yelp pages and rank for the relevant keywords for all of them on the 1st position. But unfortunately Yelp is of very little use over here for the industry we are in...so I don't care so much..

Independently from that I have 2 points you didn't mention explicitly above but you might already have taken care about:

1. Fill out the speciality pages and add the relevant keyword(s) there
2. Make your customers write reviews containing your relevant keywords (they are highlited and appear on search results as well)

Hope this gives you additional inspirations...

Cheers,

Cesare

I wouldn't know of a way to apply canonical tags only on divs or a part of a page.

With iframe you can embed contents from other pages (external, internal) but thats an ugly old method...

I mean it depends also on the size/quantity of the duplicate content. If on a (big) unique page you have a couple of lines with duplicate content (prices, etc.) who cares? this is not going to do any harm.

The most theoretical and annoying solution to your problem and the one you don't want to hear would probably be to restructure the information so that there are no duplicate content issues. link to the price table instead of integrate them on different pages...

Maybe a Trademark Report: https://support.twitter.com/articles/18367. Not sure from your information if you meet the prerequisites to be successful with that.

Interesting article about possible solutions for that: http://follows.com/blog/2017/07/claim-twitter-already-taken

Hi cafegardesh,

Its difficult to give you an advise like this. Post some screenshot or the URL of one of the pages you mean. Why do you want to have links from one important page from ALL page?

Hi,

I don't think its a big problem if only the meta descriptions are the same (different domains) and the contents of the sites are different. Why not alter them a little bit to be on the safe side? Have slightly different title tags too.

Cheers,

Cesare

Hi Catherine

I see. At my time it used to be free text...

I just checked it out. These are still messages going to the support, just with interactive questions and answers. Smart questions actually. I assume that somebody will read that question/answer thing and get back to you asap.

I would fill it out and give them a litte bit of time to get back to you. As ultima ratio you can also do what you suggested in your last message.

exactly. i mean the homepage

Absolutely I would strongly suggest to have a page for every single service otherwise on-page optimisation becomes suboptimal. Assuming that your service pages are NOT going to be shallow, i.e. enough unique content.

What you cold do is to use the index page for more **general, broader keywords **that you don't tackle in your service pages. You can or even should link from the index page to the services (not only in the menu) too.

Hi Lysarden,

Basically the valuable content should reside all on your website (e.g. a blog) and then you post links of your blog post on different social media channels, like LinkedIn, Facebook, Twitter what ever makes sense for you. Thats the way 'seeding' is done properly on Social Media. Don't add copies of entire articles (postings) on different channels just link to the original on your website.

Doing it that way you direct all people to your website, where they maybe even can like/share your article on social media again (positive signal for Google). Even if they (only) stay on your site and read the article its a positive signal for Google; i.e. enhances dwell time on your site).

This way everything goes always back to your site and this is in my opinion the best way you can get the most out your curated content.

I don't see why you need to have a feed (RSS?) on your site of the Linkedin content. I mean as a feed (done right) its not going to harm but neither going to help you. If you do it as i explained above you will be able to direct all your article readers to your website, etc.

You should never create duplicate content. Not sure if you are doing this. The solution for that is to link to the contents whenever you refer it.

Hope this helps.

Cheers,

Cesare

Hi Alex,

Honestly I am not sure if I understand your problem correctly.

What does this mean "...I start a fresh in the current folder?"

1) /root/new-folder/

2) /root/new-folder/??? or what?

If you just put your files (new installation) in another folder and make your domain point to that folder, you should only taking care of redirecting the old urls to the new ones. There is nothing else to do in my opinion.

Cheers,

Cesare