My answer is outdated, now it works like this:

1. Go to Google Search Console (former Webmaster Tools) and chose the site you want.
2. On the left-hand menu, select LINKS, there you can also see your sites Internal links.

@sceorily Yes my answer is more than 4 years old...

now the link in the Google Search Console (former Webmaster Tools) is called LINKS. There you can also see your sites Internal links.

The asteriks were wrong formatting from my side I guess.

thanks for your input.

Hi Roman,

Thanks really a lot for your input.It helps me to see the things with other eyes and to get new inspirations.

I also like the ideas of the allies. How would you try to get them?

Cheers,

Cesare

Hi,

I'd like to know your opinion on the following case and gather new ideas on how to optimise our strategy:

Starting situation: local store (B2B) in a bigger city in Europe that produces high quality prints mainly for photographers on paper (or other materials like canvas, aluminium, etc. ). They really take care of your images (e.g. Color Management) and produce printouts that look how they really should look like.

Target audience: photographers (pros), museum, exhibitions and hotel people that would like to produce high quality prints of their images. Almost never the ambitioned private photographers (until now).

**Actual situation: **its really a local business (people around 30 km). competition: big online stores where you can upload your pictures and get your prints sent home (quality: not bad, but not exceptional, no special requests; more for private customers)

Already done (with relatively little results):

• _AdWords: _very "tight" keyword combinations, not broad at all, targeting area around business location. results: small traffic, small costs: not a lot of conversions.

• _SEO: _for organic search we now achieve very good positions for tight" keyword combinations, not broad ones. results: little traffic: not a lot of conversions

• LinkedIn-Ads targeting the above target group: results: little traffic: not a lot of conversions

• Facebook Remarketing (targeting his newsletter mail-list: results: little traffic: not a lot of conversions

• Optimized the landingpage (in my opinion far more to the point than before)

PROBLEM: Basically we now get to the right people but traffic is really (too) small. At least we don't waste money at all but we don't gain a lot either... If we broaden the "keywords" the private customers will come in and waste our advertising money.

Do you ever had a similar situation? What did you do? Any suggestions? Other target groups? Alternative channels?

Thanks for your input.

Cheers,

Cesare

Hi Judd,

Google will for sure notice that you are hiding elements and probably also look thoroughly into it (algorithmically) but as long as it is for the user's sake, i.e. make the user experience better on mobile and its NOT about trying to cheat (SEO wise) somehow you are pretty much on the safe side. So no problem in my opinion.

Hi Miriam,

Very good video with even further things to look into.

By the way I liked the guy on the other side of the table that is contributing to the video by basically saying absolutely nothing but eating hamburgers and lying on the bench...LOL...

Hi vtmoz,

OK. You can upload a file containing all the domains you want to disavow you don't need to do that one by one. To check thousands of links is not something one wants to do for sure actually...

How you could do it: Disavow them all (from Webmaster Tools you export them all to a file) and then you delete a couple of dozens you know are strong and valuable domains.

Cheers,

Cesare

Hi Ben,

You are welcome. Its also interesting for me to digg deeper into the Yelp-SEO...

Right the centroid thing (is Google not relying on distance right now and not using the centroid anymore?) could be a trigger too. Try to check that out systematically, maybe you can exclude it then as the source of the above situation.

If you liked my answers you can also mark one as a good response.

Cheers,

Cesare

Hi Ben,

Honestly I think you are doing more than most business' do on Yelp actually. And also the right things. My 2nd suggestion is something extremely marginal I thought of that can give you an advantage if everything else is done and the competition is top too.

But this doesn't seem to be the main problem in your situation.

It seems you did your "on-page" homework on Yelp already rather well. So the reason must lie somewhere else.

Right now these are my thoughts:

• Yelp takes also into account behavioural KPI's like CTR, dwell time, etc. on the business page. Are they really so advanced? Are your competitions business pages that are 1/2 empty, with no reviews generating a better CTR, etc.: don't think so...Is there something on your pages that is negatively affecting the above KPI's, that turns off visitors?: maybe.

• Some algorithmic thing (disadvantage) from Yelp: because of your size? looks spammy? "duplicates" in different locations are normal when you have different branches. because they want to force you to CPC? hope really not: that would be very short sighted saying the least...looks over optimized? maybe yes to some extent (text/keyword-wise). on the other hand they actually want you to fill in everything and use all their features... maybe something happens here by mistake due to the poor implementation of their algorithm: rather unlikely, one should first try to look for the errors with himself and not with the others...lol

my guess (not having seen your pages) right now is some kind over optimization...

Just some other thoughts that may help you in your quest.

Cheers,

Cesare

Hi Ben,

Very interesting indeed.

We do almost nothing, i.e. only the absolut minimum for our yelp pages and rank for the relevant keywords for all of them on the 1st position. But unfortunately Yelp is of very little use over here for the industry we are in...so I don't care so much..

Independently from that I have 2 points you didn't mention explicitly above but you might already have taken care about:

1. Fill out the speciality pages and add the relevant keyword(s) there
2. Make your customers write reviews containing your relevant keywords (they are highlited and appear on search results as well)

Hope this gives you additional inspirations...

Cheers,

Cesare

Hi,

I don't think its a big problem if only the meta descriptions are the same (different domains) and the contents of the sites are different. Why not alter them a little bit to be on the safe side? Have slightly different title tags too.

Cheers,

Cesare

Yes. This is what i am saying basically.

Negatively? Not necessarily. It depends on how important the blog is in the context of your entire site and what it contributed SEO wise to your site. To put it in a subdomain is similar to transfering it to a new domain.

I assume your blog had/has a positive effect (SEO) on your domain. SEO wise there is for sure no benefit in moving the blog to a subdomain. Doing that you basically lose the effects its had on your domain.

If your blog didn't contribute (positively) much to boost your domain until now then you won't lose much either. If it had had a negative effect (SEO) until now on your domain then you would benefit from getting rid of its effects actually.

Hi Brooke

About the security issues I can't really give you any hints but I very much believe that it should be possible to fix the security issues without having to put the blog necessarily in a subdomain (even if you move the blog to another server).

Regarding SEO I can tell you this:

Google treats a subdomain (blog.ledsupply.com/) as a domain of its own in contrast as a

directory (ledsupply.com/blog) it would be part of your existing domain.

Keep it in a directory if possible, like this your blog (content) is going to support your domain (probably this was the basic idea anyway), otherwise it simply wouldn't. Even if you redirect the existing to the new subdomain structure the above will happen.

Hope this helps.

Cheers,

Cesare

I got it. By the way I love how your alphabet looks like. I don't understand even a single sign but it looks good...

Maybe there is an issue with your code/menu, but I have no chance of understanding anything with an alphabet I don't know...

Idea: Add a sitemap that shows Google all you pages and the hierarchy: https://support.google.com/webmasters/answer/183668?hl=en. In a sitempa you can also assign you pages a relativ importance (score).

I guess this should help.

Cheers,

Cesare

Hi vtmox,

Simply disavow the links that are spammy: https://support.google.com/webmasters/answer/2648487?hl=en. Thats it. Doing that you tell Google which ones not to take into account and the "good" ones will still going to benefit your subdomain. There is no need to take the subdomain down.

Hope this helps.

Cheers,

Cesare

Hi,

You are welcome.

No looks good. Don't exaggerate it with the density. What I gave you was just an example. You should do a proper Keyword Research. Maybe the most convenient keyword combination would be Sodium Bisulfate Pool Chemicals. But what you did now is already better than before.

You should try to get some good and authoritative links now. That is going to strengthen your page and help you to be ranked better. Linkbuilding should be done regularly over time. Avoid to get 10 links in the next 14 days an then nothing for the next 365 days. Thats not good that looks very unnatural!

To check how things are going you can use the campaign manager of MOZ. Its easiest and a very good tool. I guess you want to appear on Google Pakistan, so set it up for that URL. You will get regular reports how things are going. I would wait at least a 1-2 weeks for the next time to check again.

Cheers,

Cesare

Hi Waqaspuri,

**Link building: **https://moz.com/blog/category/link-building and then Landing page Optimization (CRO: Conversion Rate Optimization https://moz.com/learn/seo/conversion-rate-optimization is what you should invest in.

--> MORE important: I am pretty sure that the keyword you have chosen is not optimal for your case. Its probably **too generic **(search intent: people who want to know more about this particular chemical. A (small?) fraction of these people/companies will be looking for that and be interested also in e.g. clean their pool or sell that chemical for that reason but most of them will probably not.

Basically your company wants to sell chemicals for a certain purpose, i.e. for cleaning pools. People or companies that want to buy sodium bisulfate will most likely search for something like this "sodium bisulfate pool" or similar. I would optimize your different pages for one of these more specific search intents. Doing that you will probably reach more of the "right" people. Invest in doing a thorough Keyword research with that in mind its going to pay back you will see.

It can take Google weeks to month to recrawl a particular site, depending on how important/prominent they think it is. But you can actually force that. Go to Search Console - Crawl - Fetch as Google - add URL of your subpage - Fetch - Request indexing. Like this they will recrawl your subsite withing hours or days.

Hope this helps.

Cheers,

Cesare

I found the answer to my question on my own by reading a related blog post here on MOZ.

Its very simple basically. Just add your own params to your local pack URL (Google Custom Campaigns) : https://ga-dev-tools.appspot.com/campaign-url-builder/, so you will be able to distinguish the local listings from the other organic SERP's on the same page. Thats it.

Hi cafegardesh,

Its difficult to give you an advise like this. Post some screenshot or the URL of one of the pages you mean. Why do you want to have links from one important page from ALL page?

Basically I really like and would love to use the new root domain feature in the Keyword Explorer in my daily work. I usually deal with small to medium sized sites in Switzerland.

Looking these up unfortunately it either gives me back nonsense (i.e. keywords that merely have nothing to do with the site; sites are very well keyword optimized) or no data ("There are no results for your search") at all.

Is this going to change in the future (...honestly) or its simply due to the fact that MOZ focuses primarily on US & Canada and maybe huge sites in Europe?

Thanks for your input.

Cheers,

Cesare

Hi Mike,

Yes I do have experience with that as our company has also several branches.

What you should do, probably in this order and that is in my opinion by far more important is the following:

1. clean up your local citations (company, name, address, phone no, etc.) and use them consistently everywhere
2. add each of your branches to Google My Business (GMB, thats a strong signal to Google)
3. add JSON LD schema markup to your page: https://developers.google.com/search/docs/data-types/local-businesses (you can do that also for different branches

More information on the topic you can find in this new section: https://moz.com/learn/seo/local

I didn't know of the Facebook Local thing honestly. Not sure if there is a clear mapping of a business with the according address/cities. I checked the source code of your Starbuck example. Facebook also uses JSON LD (schema markup) so they might do exactly what I suggest in point 3 for their Local Businesses (not completely sure but I don't have time to check that in depth...) in the background.

With point 1 + 2 you should already achieve a lot, point 3 is nice to have.

Hope this helps.

Cheers,

Cesare

Hi Lysarden,

Good point. No not in my opinion. If your content is valuable to your target audience and has an additional value for them its very much OK like this. I can think of some kind of summary with curated links as being something very helpful actually.

Its a sign of quality contents that is also links to other (authoritative) sources. Some might visit these links but thats OK, thats part of the game and also what they are supposed to do actually. But they will come back and stick to your blog/content if its worth something for them.

You will pass equity juice to the sites you link to and yes you will help them rank (but they would probably would do anyway also without your link as I think of them of being authoritative sites in the given topic already), but you will also position your blog posting topic wise in the right area and again to link to (maybe not to many) good authoritative sites in the corresponding field is good practice, something you should do. If your posting is a kind of list of helpful links for this topic also many links pointing out would be OK.

Cheers,

Cesare

Hi Lysarden,

Basically the valuable content should reside all on your website (e.g. a blog) and then you post links of your blog post on different social media channels, like LinkedIn, Facebook, Twitter what ever makes sense for you. Thats the way 'seeding' is done properly on Social Media. Don't add copies of entire articles (postings) on different channels just link to the original on your website.

Doing it that way you direct all people to your website, where they maybe even can like/share your article on social media again (positive signal for Google). Even if they (only) stay on your site and read the article its a positive signal for Google; i.e. enhances dwell time on your site).

This way everything goes always back to your site and this is in my opinion the best way you can get the most out your curated content.

I don't see why you need to have a feed (RSS?) on your site of the Linkedin content. I mean as a feed (done right) its not going to harm but neither going to help you. If you do it as i explained above you will be able to direct all your article readers to your website, etc.

You should never create duplicate content. Not sure if you are doing this. The solution for that is to link to the contents whenever you refer it.

Hope this helps.

Cheers,

Cesare

Hi,

For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page.

I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually.

The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know.

Any hint?

Cheers,

Cesare

HI

Will a Metadescription with GREEN checkmarks be perceived as spammy in general? Or is one with BLACK checkmarks better? Depends on the topic/target audience, etc.? --> see screenshots.

No doubt that the green will stand up more (increases CTR) in the SERPS but if it is perceived as less trustworthy or even spammy by the target audience its not worth doing it.

Any experience with that? Would really like to know what do you think about it.

Cheers,

Cesare

0G3Fd

Hi Gavo,

The point is that Google doesn't know that this is the 'same' company actually (just with a different name).

Think about that: Having different companies with different names at the same address is very common, i.e. they are located at the same address. We have about half a dozen companies in our house (same address).

I don't think this makes sense for him if he does exactly the same business with the 2nd company name...Then I would remove the 2nd listing. If he is doing two businesses under two different names at the same address it should be OK.

We are doing and having the later thing actually. 2 different companies, with 2 names (same people; always we) doing 2 different business at the exact same address.

Hope this helps.

Cheers,

Cesare

Hi Richard,

Interesting question.

Google will for sure know where your IP address is located.

To get the search results for your keyword combination like somebody sitting in Kansas City KS you could use the "Ad Preview and Diagnosis" Tool in AdWords (under Tools). You can also chose the location, e.g. Kansas City/KS the language/device the search query would be executed on.

(Once you could simply set the location of your query on the bottom of the Google search page but this times are gone now.)

--> I can confirm that your customer appears in the local pac (3rd) and organic Serps (2nd) for the above keyword combination. I am sitting in Switzerland and checked it with the Ad Preview and Diagnosis Tool in AdWords.

The MOZ data might not be accurate yet for your client's website. Do you have a campaign for that client? MOZ should have crawled the site actually. It usually crawls a campaign site all 7 days but you can also initiate a crawl manually.

If you don't want to have search results that are taking account of your behaviour/browse history/preferences, etc. you can switch that off actually. Go to google.com on the bottom right - Settings - Search Settings - turn off 'search history'.

Hope this brings you a step forward.

Cheers,

Cesare

Hi Alick,

Thanks for your answer. The more probabilities to catch the user's eyeball the better. Right. But with AdWords its also going to cost something...lol

I know of people that would never click on an ad. Me included, AdWords ads excluded actually because I think that the often are really relevant.

Run a campaign for a week, turn if off for another week and then trying to detect a pattern is actually not the statistical proper way to do it. What you see can be biased by different things that happen exactly during that week. An A/B (split) test would be the appropriate way to do it, but honestly I wouldn't know how to set that up in such a context.

My question is actually Inspired by that very good article: https://moz.com/blog/google-organic-clicks-shifting-to-paid that I read this morning.

Present situation:

For a specific and valuable non-branded keyword combination (2-3 words) we rank:

• Google Adwords:  position 1

• Local Pack (with maps): position 1

• Organic Search: position 3-5, lately more 5-6

Question?:

• Is it still worth having AdWords ads or not there?
• How to evaluate if we could do without AdWords?
• Any algorithm, experiment, thought that would help find out?

We know our average cost per lead for the different channels. Just to leave away AdWords ads for a certain time is not really an option nor would that statistically mean anything, i.e. if we skip AdWords and have the same number of leads after that and compare it with the months before (with AdWords) that could also be due to other reasons (seasonal aspects, etc.).

Put in other words: if we skip AdWords people would still click (more) on our other two search results (local & organic). I am not sure if the additional leads coming from AdWords outweigh the cost we have for that.

Would love to know your thoughts about that.

Thanks a lot for your input in advance.

Cheers,

Cesare

Hi marieh,

YES! I just read that article https://moz.com/blog/google-organic-clicks-shifting-to-paid and think it probably also applies to your industry as well.

Cheers,

Cesare

Hi,

If you use GTM to do it its a piece of cake. Really. I use that regularly. A click on a button its normally the same as clicking on a link. Here is the GTM help to set that up: https://support.google.com/analytics/answer/6164470?hl=en

By using GTM to set up conversion tracking goals you gain a lot of flexibility and speed. The first time you use GTM it might take some time to learn it, but its definitely worth the time investment. By the way its the method of choice for conversion tracking if you use it regularly.

I use to track all kind of conversions, A/B testing, add all kind of scripts, etc. with GTM for ourselves and all my clients.

You have to set up the GTM container on your website only once then you can add conversions, scripts, etc. without having to touch your websites code anymore, just by using the GTM backend, its as easy as publishing new versions of a website on Wordpress.

Hope this helps.

Cheers,

Cesare

Hi,

Moz in general doesn't show you all the links to your website only the most important ones. It depends on how authoritative this sites are seen by MOZ. With time the might appear, but you will most likely never have a "complete" list like inside Google Search Console. They probably cover the US/UK webspace more thoroughly as they do with the rest, as this is their main target market.

I guess you have to live with that but in my opinion their platform and their tools are still very useful either way.

Cheers,

Cesare

Hi,

I have a lot of experience with GTM but not in the online shop area. As far as I can see from the description I guess you have to take care of the # of products displayed on your page on your own somehow.

The following example assumes details about the products displayed on a page

are known at the time the page loads:

products displayed are also dependent on the screen size (desktop, tablet, mobile) the products are viewed I guess.

Cheers,

Cesare

I got it. Didn't really notice that with snail mail I guess this kind of advertisement technique is vanishing with time...and its not really worth the effort (to collect address from there and print and send stuff there)

Yes they can crawl and index also the contents of PDF's and they are doing that extensively. Its nothing new actually. As long as the contents of the PDF is not only images but also text they will be able to scan the actual text.

Interesting article with tips to make your PDF's SEO-friendly: https://www.searchenginejournal.com/pdf-seo-best-practices/59975/

Cheers,

Cesare

Hi David,

I was asking myself the same questions. Its not stated anywhere clearly on their review snippet page or at least I didn't find it: https://developers.google.com/search/docs/data-types/reviews#review-snippets. I justed added them to my local business schema. I guess it does not do any harm.

By the way: if you do AdWords campaigns there is a review extension, where you can add reviews. Again here Google reviews are not allowed. I checked that some time ago with the Google support.

Cheers,

Cesare

I didn't track it down to having added a local listing, but this makes actually sense. Crawlers of all sorts (spam, malware too) will crawl these directories and find your e-mail address there (if you have added one and its not spam protected) directly or then go to your website and find it there (again if its not spam protected).

You are using the 'LocalBusiness' schema to tell Google twice about the same business (location) at the exact same address. Its not about different braches or so. The 'LocalBusiness'' schema goal is primarly about one or more business  and their location(s) and not about languages.

In my opinion you should put the ld+json script on the start page (https://beassistance.com) and declare your business only once, with the description in English. The other one is probably not necessary.

Its mainly about ONE business (location), to say the same in 2 languages is simply not necessary though its not going to do any harm its just redundant.

Cheers,

Cesare

Hi, you can use Search Console (Webmaster Tools) for that and see a list of internal links for your website as follows:

1. On the Webmaster Tools Home page, click the site you want.
2. On the left-hand menu, click **Search **Traffic, and then click Internal Links.

Cheers,

Cesare

Hi Brian,

The external website could put a "nofollow" on their link to your website, but you can't do anything like this from your side. So if you want the links on the external website not to be followed by Google the only thing you can do is:

1. ask the webmaster of the external website to remove the link to your site
2. use the disavow tool

Cheers,

Cesare

Hi Alex,

Honestly I am not sure if I understand your problem correctly.

What does this mean "...I start a fresh in the current folder?"

1) /root/new-folder/

2) /root/new-folder/??? or what?

If you just put your files (new installation) in another folder and make your domain point to that folder, you should only taking care of redirecting the old urls to the new ones. There is nothing else to do in my opinion.

Cheers,

Cesare

you are welcome. if you like you can mark the question as answered if you liked my answers.

cheers

Hi,

I sometimes use the Keyword Planner as inspiration for new keywords, most of the times its of no use, some times it is.

You can also have the Keyword Planner looking up a particular website and give you suggestions. Did you know?

Usually its best to have them together in the title/headers/text not split up. But if your competition doesn't have the exact match, split in the text would suffice as well i guess. But I am pretty sure that for the relevant, most important keyword combinations in your field this wouldn't be the case. Short answer: not separated.

Cheers,

Cesare

If your site is about bike tours in burgundy please don't add wine keywords to your homepage! I assume you just offer bike tours there, not wine tours as well or some combination. Wine has nothing to do with bike tours at all, thats absolutely not relevant there. To add that to your site would confuse Google.

These are suggestions made by a software only. It takes the closest guess that comes with burgundy in France and thats obviously the wine. In my experience these kind of automated suggestions are almost never useful.

To do a proper keyword research I would do the following:

1. brainstorming keywords
2. look at Google suggest (when you type in a keyword Google in the search box it gives you possible choices underneath)
3. Google related searches on the bottom of the search results
4. look at the keywords your (better ranked) competition uses
5. If you like have (quick) a look at Moz or Adwords Keyword Planer (very useful for traffic data) to see if there is any intelligent suggestion there

Keywords like 'bicycle touring in burgundy' or 'burgundy by bike' are in my opinion better guesses to complement your keyword list.

I don't know about marketmuse, try the Google Adwords Keyword Planer once, its one of the most used tools in this domain, it will give you most likely different suggestions. Differences come from the implementation of the tools, priorities, databases they have available and use for that purpose.

Hope this helps.

Cheers,

Cesare

You are welcome. I got very valuable help on this platform lately and I am going to use it even more in the future.

Hi Catherine

I see. At my time it used to be free text...

I just checked it out. These are still messages going to the support, just with interactive questions and answers. Smart questions actually. I assume that somebody will read that question/answer thing and get back to you asap.

I would fill it out and give them a litte bit of time to get back to you. As ultima ratio you can also do what you suggested in your last message.

Thats annoying.

I would:

1. send a private message to that twitter account (through twitter, actually a tweet, the owner then gets a notification)
2. write a tweet and mention (@username) them in that tweet  (the owner then also gets a notification)
3. write a TWEET to  the support: @TwitterSupport (they react very quickly to that in my experience)

Hi Robert,

If you want to have an extra website on the same domain, that Google also sees and rates as an independent website your need to do it with a subdomain, i.e. import.example.com, not with a directory like you are suggesting (www.example.com/import).

That said I would't be sure if the import business should be integrated as a complete independent website with a complete own navigation. Why not thinking about it as a subpage, with an own subnavigation, not a complete high level menu?

Independently from that if you do it as a directory the new import will benefit  SEO wise (e.g. DA) from the second hand pages. Link from pages where it makes sense from one topic to the other and vice versa. Topic wise the two topics match together in my opinion and add to one another. So this shouldn't be a problem.

Hope this helps.

Cheers,

Cesare