Hi,

This won't be enough. You have to add markup. Google recommends doing this with JSON-LD. JSON-LD has the advantage of not being visible on the site. You also don't need to mix it within your HTML. It would look like this:

Breadcrumbs in the SERP's are nice but they won't bring you the gold... This kind of formatting ( > ) is easily overlooked. Almost only people that know about it like you and me would notice it...

Personally I would rather focus on reviews/ratings: https://developers.google.com/search/docs/data-types/reviews (add the markup if you have already ratings for your products or make it easy for people to rate your products so you can include that later). --> Reviews/Ratings might appear with stars on the SERP's: this is going to bring you the gold CTR wise you will see.

You could also add markup for the products to make Google better understand about your products and and what their according properties are.

And/or add your logo and all the social media profiles on your Knowledge Graph cards: https://developers.google.com/search/docs/guides/enhance-site

Depending on the shop CMS system you are using you might even find plugins that help you doing that., e.g. https://de.wordpress.org/plugins/json-api/.

Hope this helps.

Cheers,

Cesare

We are just optimizing our business with different local branches and are going to add according json-ld schema markup for that shortly, so we are facing similar questions...

Honestly I think that this particular setting will have a minor impact. I would go for Denver instead of USA. By the way the could also come from outside the USA...

People will search for "hotel Denver" or just "hotel" if they are already in Denver.

To do Google My Business the right way, i.e. clean up all unclean NAP citations if there are some is probably more effective. Maybe you could add Denver also in Google My Business company name... I know its not 100% clean and not adhering to their terms but I always got away with it. Moreover different people at Google's My Business support who noticed that during calls regarding other thinks mentioned it but said that it was OK like this. Its a rather strong signal and works very well actually...

I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?

Its difficult to say. It depends on many factors like (importance of your site in Google's eyes, when they crawled your site the last time, relevance of the topic in general, etc.) BUT you can speed up the process a lot, i.e. initiate it on your own. You don't have to wait until Google recrawls your site at random. Did you know?

Go to Search Console - Crawl - Fetch as Google - Add your site's URL or URL of a particular sub page. Press Fetch

Google will recrawl that page again very quickly. When I do that with a particular page (not the entire domain) it usually takes 1-2 days at most to recrawl and index it again.

Hope this helps.

The focus keyword is the keyword you would like to have a particular page optimised for. Yoast uses it to measure, rate and give you hints regarding your efforts to optimise for exactly that keyword on that particular page.

No not every webpage needs a focus keyword. There are webpages you probably simply don't care about because they don't need to be keyword optimised at all, e.g. checkout pages, privacy policy page, general terms and conditions page.

...We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also?

Most likely yes. Optimise it the way your customer would search locally for your products/services: keyword for e.g. product/service + location in the UK

Here is an good Moz article about enhancing local landingpages (i.e. pages for different locations) I think is rather useful too: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

Although its possible to have multiple H1 tags on one page I personally wouldn't do that. There is no reason to make things more complicated than they should. 1 H1 for every post, 1-3 H2 if needed. Thats is. Like this its clear and unambigious.

Another discussion here about that topic: https://moz.com/community/q/multiple-h1-tags-for-different-section-on-one-webpage-in-html5-website-should-i-have-only-one

Hope this helps.