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Maybe a Trademark Report: https://support.twitter.com/articles/18367. Not sure from your information if you meet the prerequisites to be successful with that.
Interesting article about possible solutions for that: http://follows.com/blog/2017/07/claim-twitter-already-taken
I guess it makes sense to have the images indexed, especially if in your context images could appear as search results. If not it won't hurt either. Google will be able to find your images through the links to your images when you use them in your blog posts.
Add a keyword to the ALT of your image, i would also take care of the file name (same or another keyword?). I wouldn't use the same keyword in the title tag of the image again in order not to overdue it.
You could even have the images added to your sitemap so Google would be able to find them for sure. But honestly if images usually don't appear as **search results **I wouldn't go so far.
Hope this helps.
Cheers,
Cesare
Hi,
This won't be enough. You have to add markup. Google recommends doing this with JSON-LD. JSON-LD has the advantage of not being visible on the site. You also don't need to mix it within your HTML. It would look like this:
Breadcrumbs in the SERP's are nice but they won't bring you the gold... This kind of formatting ( > ) is easily overlooked. Almost only people that know about it like you and me would notice it...
Personally I would rather focus on reviews/ratings: https://developers.google.com/search/docs/data-types/reviews (add the markup if you have already ratings for your products or make it easy for people to rate your products so you can include that later). --> Reviews/Ratings might appear with stars on the SERP's: this is going to bring you the gold CTR wise you will see.
You could also add markup for the products to make Google better understand about your products and and what their according properties are.
And/or add your logo and all the social media profiles on your Knowledge Graph cards: https://developers.google.com/search/docs/guides/enhance-site
Depending on the shop CMS system you are using you might even find plugins that help you doing that., e.g. https://de.wordpress.org/plugins/json-api/.
Hope this helps.
Cheers,
Cesare
Isaac, I posted a similar questions a couple of days ago: https://moz.com/community/q/changes-taken-over-in-the-serp-s-how-long-do-i-have-to-wait-until-i-can-rely-on-the-new-position
I did changes on site and it wasn't about link juice showing its full effect. But I guess the answer to your question must be similar if not the same. They say between 8 and 12 weeks. According to my experience its not a bad guess. Though I would say ist an upper limit.
Hope this helps.
We are just optimizing our business with different local branches and are going to add according json-ld schema markup for that shortly, so we are facing similar questions...
Honestly I think that this particular setting will have a minor impact. I would go for Denver instead of USA. By the way the could also come from outside the USA...
People will search for "hotel Denver" or just "hotel" if they are already in Denver.
To do Google My Business the right way, i.e. clean up all unclean NAP citations if there are some is probably more effective. Maybe you could add Denver also in Google My Business company name... I know its not 100% clean and not adhering to their terms but I always got away with it. Moreover different people at Google's My Business support who noticed that during calls regarding other thinks mentioned it but said that it was OK like this. Its a rather strong signal and works very well actually...
Are you using Wordpress? In this case I would suggest the Wordpress plugin SMUSH: https://de.wordpress.org/plugins/wp-smushit/
It can compress the images during upload or take care of the ones already there and that you are already using, i.e. already in your Media tab.
Absolutely I would strongly suggest to have a page for every single service otherwise on-page optimisation becomes suboptimal. Assuming that your service pages are NOT going to be shallow, i.e. enough unique content.
What you cold do is to use the index page for more **general, broader keywords **that you don't tackle in your service pages. You can or even should link from the index page to the services (not only in the menu) too.
...Does this mean that people clicking on the post from SERPs then quickly visiting the site to download the font as there are only 6 fonts featured in the post to download (due to six font they are not spending time)?
-> Looks like. I would measure the clicks on the download links and calculate a conversion rate. To know how good the convert, i.e. perform the action you want them to do.
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
Its difficult to answer your question without having seen the landingpage/statics/conversion rates, etc. you are talking about. From what you say I have the feeling that the page where you can download the fonts is simply answering the query fast. Maybe you could add some conversion tracking to see what percentage of the visitors perform a download and compare it with similar download landingpages you are or were probably running. Just to understand a little what is really going on.
Hope this helps.
Cheers,
Cesare
Its difficult to say. It depends on many factors like (importance of your site in Google's eyes, when they crawled your site the last time, relevance of the topic in general, etc.) BUT you can speed up the process a lot, i.e. initiate it on your own. You don't have to wait until Google recrawls your site at random. Did you know?
Go to Search Console - Crawl - Fetch as Google - Add your site's URL or URL of a particular sub page. Press Fetch
Google will recrawl that page again very quickly. When I do that with a particular page (not the entire domain) it usually takes 1-2 days at most to recrawl and index it again.
Hope this helps.
Not sure if i have properly understood everything.
You count conversion through the "traditional" funnel / path already and now you want to know how many of these came from one of the 4 banners. Right?
The focus keyword is the keyword you would like to have a particular page optimised for. Yoast uses it to measure, rate and give you hints regarding your efforts to optimise for exactly that keyword on that particular page.
No not every webpage needs a focus keyword. There are webpages you probably simply don't care about because they don't need to be keyword optimised at all, e.g. checkout pages, privacy policy page, general terms and conditions page.
...We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also?
Most likely yes. Optimise it the way your customer would search locally for your products/services: keyword for e.g. product/service + location in the UK
Here is an good Moz article about enhancing local landingpages (i.e. pages for different locations) I think is rather useful too: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
Hi
e-commerce site? Do you have an online shop with a regular checkout, etc.? The details are very much dependent on your shop software, (cms software) and the way you track conversions in general, e.g. using Google Analytics + Google Tag Manager or only Google Analytics, etc. What do you use as a shop software (e.g. Woocommerce) and how to you track conversion in general?
You could implement everything by hand using (adding) parameters (?product=xxx & source=banner1) that are probably already there. But I guess that much is already there for you you just need to use it (configure it the right way).
This should help you to get a better overview and get started properly I guess: https://support.google.com/analytics/answer/1009612?hl=en
Cheers,
Cesare
I wouldn't know of a way to apply canonical tags only on divs or a part of a page.
With iframe you can embed contents from other pages (external, internal) but thats an ugly old method...
I mean it depends also on the size/quantity of the duplicate content. If on a (big) unique page you have a couple of lines with duplicate content (prices, etc.) who cares? this is not going to do any harm.
The most theoretical and annoying solution to your problem and the one you don't want to hear would probably be to restructure the information so that there are no duplicate content issues. link to the price table instead of integrate them on different pages...
Although its possible to have multiple H1 tags on one page I personally wouldn't do that. There is no reason to make things more complicated than they should. 1 H1 for every post, 1-3 H2 if needed. Thats is. Like this its clear and unambigious.
Another discussion here about that topic: https://moz.com/community/q/multiple-h1-tags-for-different-section-on-one-webpage-in-html5-website-should-i-have-only-one
Hope this helps.
Why don't you use CANONICAL tags/urls: https://support.google.com/webmasters/answer/139066?hl=en to tell google that there is one version that is relevant and all others refer to that one as the main resource?
Hope this helps.
The 2 versions would probably be seen as duplicate content.
I guess you should use canonical tags on the page. This will tell Google what the preferred version of the page is and so Google and avoid duplicate content at the same time.
This guide might help you too. https://www.woorank.com/en/blog/guide-to-clean-urls-for-seo-and-usability
Hope this helps!
Cheers,
Cesare
Hi Marielle,
That Moz or other external tools don't show external links to your website doesn't mean a lot actually. They don't have a 100% coverage of the entire web for sure and things don't happen immediately. It takes time...They don't/can't crawl the web the same way e.g. Google does, so their view will always be incomplete. They actually say that they focus on quality rather than quantity....
It depends on the the country (TLD: .nl?, .com?, ...), importance/popularity of the linking website/your site, etc.
Look it up on The Google Search Console - Search Traffic - Links to your Site. I guess you will be able to see the linking sites earlier or later there but again this could take time. Google hast to crawl the linking website - connect it to your site and show it on Google Search Console. This can easily take weeks to happen.
Cheers,
Cesare
Hi Alexandre,
It depends:
If the page you are talking about is one of that you disallowed (...URL's that contains a "?") then i guess not because then in the robots.txt you would prevent Google to crawl it even if its in your sitemap.
If this is not the case then Google will be able to access it. If it does and when is another question.
--> I am not sure if you should include the (...URL's that contains a "?") pages in robots.txt. If they are unique and do not include duplicate content you could Google let them crawl and just prevent them from being indexed by using NOINDEX tag: https://support.google.com/webmasters/answer/93710?hl=en
Hope this helps.
Cheers,
Cesare
INITIAL SITUATION: We offer a branded product/service in different cities. We have different contact pages for every city (—> basically just a form and a map, i.e. 100% SHALLOW).
GOAL:
We would like to rank for the branded keyword only (—> more generic search intent) but as well as for branded keyword + cities (—> more transactional search intent) combinations.
REMARK: It would make little sense in my opinion to develop the individual contact pages (for every city) to „full“ pages with real content as there isn’t really specific content for the differenct cities to add.
OPTIONS:
1)
What is best practise? What would you recommend? Is there another solution? I really would like to know your opinion.
Thanks a lot for your hints in advance.
Cheers,
CesareBearbeiten