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Hello everyone,

New member and first time asking a question!  Having a disagreement about keyword stuffing on a home page.

The client has 14 mentions of their brand all IN CAPS.  So it's sentences like ... BRAND was established in 1968 and has become one of the biggest leaders in the donut industry.  In fact, BRAND has created a strong BRAND community ... etc.  [the lead paragraph is three sentences and four mentions of BRAND]

A design agency that is also in the picture says that this is fine because the word appears naturally in the sentence.  Can you either 1) tell me I'm wrong and explain why or 2) give me some ammo to give to my client to support my argument.

Thanks!

Lisa

Thanks for the input guys ... This does help a lot ... it's weird that word stuffing doesn't seem to matter ... to me 14 mentions IN CAPS!!! on the same page is pushing a line that Google wouldn't like.  But yes, it is maybe not the best marketing practice and they are quite, quite wedded to the idea.  It will be all caps or nothing. 

Thanks so much for helping me out and I guess I need to research the hummingbird updates more because it just seems wrong to me that this is mostly ok.

Lisa