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OK, getting more information ... I think the issue here is this is for a blog and I'm thinking the Title tag usurps the H1.

For a blog, it would be:

<title>Awesome Cool Headline<title></p> <p><H1>Awesome Cool Headline<H1></p> <p>which would look redundant.  So I think I could use the first subhead as an H1 if it was written in a way that was relevant to the story, but I'm guessing best practices are H2.  Although if I did that, I'd NEVER have an H1 on my pages unless I was doing a landing page promotion of some sort ... hmmm.</p></title>

Ah, so ...

• Title (duh)
• H1 header (use as first subhead after lead graph to set the tone for the piece?)
• H2 for all other subheads
• Set H1 and H2 at the same font style so no one knows the difference.

Can someone give me a good example of an H1?  I don't know why I'm a bit stuck on the H1 application, but a few in the wild examples should help.  This is truly appreciated guys!

Thanks!

OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc.  Got it.

But I'm reading up on H1 and getting conflicting bits of information ...

1. Only use H1 once?
2. H1 is crucial for SERP
3. Use H1s for subheads
4. Google almost never looks past H2 for relevance

So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...)

Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary? 

I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ...

Thoughts?

Lisa

Thanks for the input guys ... This does help a lot ... it's weird that word stuffing doesn't seem to matter ... to me 14 mentions IN CAPS!!! on the same page is pushing a line that Google wouldn't like.  But yes, it is maybe not the best marketing practice and they are quite, quite wedded to the idea.  It will be all caps or nothing. 

Thanks so much for helping me out and I guess I need to research the hummingbird updates more because it just seems wrong to me that this is mostly ok.

Lisa

Hello everyone,

New member and first time asking a question!  Having a disagreement about keyword stuffing on a home page.

The client has 14 mentions of their brand all IN CAPS.  So it's sentences like ... BRAND was established in 1968 and has become one of the biggest leaders in the donut industry.  In fact, BRAND has created a strong BRAND community ... etc.  [the lead paragraph is three sentences and four mentions of BRAND]

A design agency that is also in the picture says that this is fine because the word appears naturally in the sentence.  Can you either 1) tell me I'm wrong and explain why or 2) give me some ammo to give to my client to support my argument.

Thanks!

Lisa