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OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc.  Got it. But I'm reading up on H1 and getting conflicting bits of information ... Only use H1 once? H1 is crucial for SERP Use H1s for subheads Google almost never looks past H2 for relevance So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...) Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary?  🙂 I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ... Thoughts? Lisa

Hello everyone, New member and first time asking a question!  Having a disagreement about keyword stuffing on a home page. The client has 14 mentions of their brand all IN CAPS.  So it's sentences like ... BRAND was established in 1968 and has become one of the biggest leaders in the donut industry.  In fact, BRAND has created a strong BRAND community ... etc.  [the lead paragraph is three sentences and four mentions of BRAND] A design agency that is also in the picture says that this is fine because the word appears naturally in the sentence.  Can you either 1) tell me I'm wrong and explain why or 2) give me some ammo to give to my client to support my argument. Thanks! Lisa