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Hi there I am trying to optimise my site to the best that it can be. Since the most recent Google updates, everything that I reading is saying cornerstone content with lots of valuable content is a really good strategy as it tells Google what is the most important content on your site. Writing articles that are well structured and have give the user a detailed overview of that subject. Lots of top SEO's are saying 3000 words plus on these pages. My question is, how do I go about this with and eCommerce site? Obviously that majority of the keywords that I want to target are product related and these are the pages that I want to come up in the search. How do I go about creating cornerstone content for these pages? I am thinking that one of my cornerstone pieces of content would be "The Ultimate Guide to [my main product category]". But that product has numerous products related to it, all of which have their own keywords, so how would this help the products to rank? The site had two main product categories, with numerous products under each of those categories. The two main categories are targeting my best performing keywords, but currently the landing page for these is the main product category pages. I am really struggling to work out the best strategy here. The content that I have on my actual products pages is comprehensive and covers a lot of detail about that particular product and has started to rank for product keywords, but I am guessing Google wouldn't consider that to be cornerstone content. I hope this make sense. Any advice anyone can give would be really useful. Many thanks in advance

Hi there I wonder if anyone can advise on this. Since the latest google update on 1st Sept or whenever it rolled out, we noticed an initial spike in hits on our site, which was great. However now we are noticing levels going back to where they were and less people visiting the site. It also seems to be very sporadic. So we have a period of say a couple of hours with no one on the site, then suddenly loads visiting. We have also noticed a big dip in enquiries, despite the site having roughly the same amount of visitors. All our stats on Moz, Webmaster Tools, Ahrefs, Serpfox and various other rank trackers are showing that we have had an increase in visibility on our tracked keywords. There is a definite spike on all, but where is our traffic and where are our enquiries? Usually we are able to work out where the problem is when updates occur but with this we have no idea. We are utterly baffled. Is this normal? Is this just fluctuations and will settle down? Has anyone else noticed weird things happening? If anyone has any ideas or experience of this then would be most grateful for any advice. Feeling rather desperate at the moment. Many thanks in advance. Clojo

Hi there Just had a quick question about links on Reference.com or Ask.com. I have been looking at my competitors link profiles to get ideas of who and where I should/could be linking from. One of my main competitors seems to have links on Reference.com and Ask.com which are being listed in there profile. Reference.com are dofollow. Our site is also appearing on these sites, but the links are being listed under our profile. We have been up and running for more that 3 years now. The obviously have high DR and I think must be a contributing factor to their rank, having looked at other links in their profile. It seems strange because I thought these sites are effectively search engines and therefore wouldn't count towards your backlink profile? Can anyone explain? Would be most grateful if someone can. Many thanks in advance. Clojo