I guess my question would by, why are you creating a sub domain to help your main domain? All the effort you are putting into the sub domain, could be put into the main domain for more power. This is why everyone suggests "www.example.com/blog" instead of "blog.example.com".
Depending on what you are doing, a sub domain or a different tld are going to have the same effect. (I'm assuming your main domain is www.example.com)
I would suggest reading "Root Domains, Subdomains, Microsites and subfolders" from SEOmoz. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites