My guess: It's possible, but it would be an uphill battle. The reason being Google would likely see the page as a duplicate of all the other pages on your site with a login form. Not only does Google tend to drop duplicate pages from it's index (especially if it has a duplicate title tag - more leeway is giving the more unique elements you can place on a page) but now you face a situation where you have lots of duplicate or "thin" pages, which is juicy meat for a Panda-like penalty. Generally, you want to keep this pages out of the index, so it's a catch 22.

The reason Google likes the "first click free" method is because they want the user to have a good result. They don't want users to click on a search result, then see something else on that page entirely, such as a login form.

So technically showing one set of pages to Google and another to users is considered cloaking. It's very likely that Google will figure out what's happening - either through manual review, human search quality raters, bounce rate, etc - and take appropriate actions against your site.

Of course, there's no guarantee this will happen, and you could argue that the cloaking wasn't done to deceive users, but the risk is high enough to warrant major consideration.

Are there any other options for displaying even part of the content, other than "first-click-free"? For example, can you display a snippet or few paragraphs of the information, then require login to see the rest? This at least would give Google something to index.

Unfortunately, most other methods for getting anything indexed without actually showing it to users would likely be considered blackhat.

Cyrus

Hi Virginia!

My personal opinion and experience are that although keywords in the URL may have a minor place in Google's ranking algorithms (sometimes to a negative effect in the case of over-optimization) both keywords and URL structure have a far greater impact on user experience and click-through rate.

A couple of studies (here's one) have shown slightly negative correlations between higher rankings and both the length of the url and number of hyphens. In other words, _shorter URLs with less hyphens tend to perform slightly better in search results. _

On the other hand, URLs with keywords in them tend to get higher click through rates.

There's also a couple of schools of thoughts about subdirectories vs. "flat" architecture. Some would argue that subdirectories give your content semantic structure, (i.e. everything in the utc folder could be related to one another) while others argue that a "flat" architecture with fewer folders can lead to better crawling (although I've never seen any sold evidence of this.

Regardless, I don't believe there's one right answer.... it's best to experiment and use your best judgement as to what will lead to the best user experience.

Hi Irving...

Really interested in your answer here, because I haven't heard this before. My understanding has always been that it doesn't make much of a difference, mostly based on comments Matt Cutts made in this 2010 Webmaster Video: http://www.youtube.com/watch?v=971qGsTPs8M

That said, I may be out of date on the subject. I'm sure there might be correlation data out there I'm not aware of. Any thoughts you can share on the subject would be greatly appreciated!