Thanks Robert. Ah, I understood now. You are an agency vs. a company looking to hire someone to do SEO in-house. I should have paid more attention. Yes, I would think if you are training your folks and pay is competitive, holding on to someone shouldn't be that hard. Companies like mine though, that have taken the leap and hired someone in-house always run the risk of spending a lot to train someone up and if that person does become a SEO rockstar, that individual most likely will move on and the company will have to start again with someone else.
Understood on the English major bit. I think the fact that my current SEO project has had so much technical SEO involved, that the writing part falls to someone else who is directed by me. Still, with Google continuing Penguin updates, is all that SEO-optimized content really getting anyone better rankings? If so, then writing is still important SEO - but for how much longer? A good writer doesn't need to know a lick of SEO to be a good writer. If SEO-optimized copy isn't helping to improve rankings, build links, etc. , then the technical aspects of SEO will become more important. By technical SEO i mean page speed, proper coding, crawlability, index ability, site architecture, CRO, accessibility, Web design and usability.
Whew! That was amouthful! All that being said...
The MS program in Internet Marketing at Full Sail was just that, Internet Marketing. We only spent 1 month out of the entire year on SEO, so for those students who came into the program knowing very little, they probably left knowing very little. SEO has always been where my interests and passions lay, so I studied that and Analytics whether we were doing coursework on it or not.