I totally agree with you Naina....although I don't practice what I preach,yet. I firmly believe that it is in your own (or your clent's) best interest, for both cost and results, to create completely separate pages for PPC and for organic SEO.

I agree completely with Marie. However, I do think that Google Adwords ads can have a positive impact on how much revenue your good organic rankings produce. In terms of dominating Page 1 results, if you have good organic ranking (say, in the top 5) and you also have excellent paid placement (in the top 3 od paid ads), and you are ranking for images, and you are ranking for videos, and you are ranking in Google shopping....all of this is going to have a collective effect.

If you have that kind of presence, you are bound to gain aggregate value for your organic listings because, if you are marketing well, your traffic will go up, click-through rate will go up and your conversion rate will go up. I firmly believe that if you are improving those things, your rankings will improve also.

That being said, PPC, if it's really well done, can augment your results and could possibly have a residual effect that does benefit your SEO

One other consideration is that any advertising you do, whether it's PPC or print or radio or TV ads, it augments Direct traffic. Direct traffic, in my mind is the golden ticket. Anyone directly typing your URL into their search bar is already your friend. If you can increase your direct traffic pool via PPC, then it's worth every penny.

Hope this is helpful!

Dana

P.S. My statements are based on years of observation. When we've advertised on Google Adwords our visits from organic and direct traffic increased. When we didn't, it decreased....Keep in mind, this was for keywords for which we ranked on the same page for organic and paid results.  Sounds like fuel for a future blog post for me!

Hi Aaron,

I identify with your frustration, but want to lead my response with the caveat that I am not a developer so there may be people here with much more technical SEO expertise than me who might have a better answer.

What I do know id that Google Webmaster Tools data is not real time and can often take days to weeks to update. It could be that the reason GWT is showing something different about your robots.txt file is because it's old information that hasn't updated yet.

When I looked at your robots.txt file, I found two sitemaps, one with 2 URLs and one with 8 URLs. This is pretty tiny. Even in the old days, conventional wisdom was that it took at least 20 content pages in order for Google to take note and index the site.

Have you tried posting the URLs of your new site on Google+? I have heard that this is a great indexing tool in addition to the Fetch as Googlebot in GWT. Just a thought!

You know, there was a time when it took 6-8 weeks for a new site to get indexed. Google has definitely sped up to the point where I think we are all expecting instant results and sometimes that just doesn't happen.

I think this just might be a matter of patience. However,  I am always willing to admit that I could be wrong and am interested to know what others think!

Dana

You are very welcome.

I think this entirely depends on the nature of your business. All I can share with you is my own experience with this. I do SEO for several sites, one is a very small, very tight niche business. I have identified about 264 keywords that are key to the business. Out of those, probably only 10 show any search volume in the Google keyword tool at all. However, every single one of them has produced revenue (that's how they ended up on my final list). How much revenue could one possibly get out of a site that only focused on 264 keywords and only 10 of them showed any search volume in Google? What if I told you it was possible to do over $3 million a year?

Remember, Google's Keyword tool is just that, a tool. It can't replace intimate knowledge of your customers and your products. If you know those things inside out, trust that knowledge and go after the keywords you know your customers are going to use to find you. Let your competition obsess over broad keywords that do show search volume. They'll miss the mark and you'll hit it out of the park.

All that being said, it does depend on your business model. Obviously if you box yourself into a niche that's too tight, you just might be putting yourself into a place where there just isn't enough demand for what you're offering to make it. Then, you might need to broaden the scope, or select a niche that isn't quite as limited.

Just my take - I hope that's helpful!

Dana