Hi Bob,

I'm going to take your questions one by one:

1. (1) Do charity websites or company websites with link pages ( about5-10 other links) or links / logo's on the front page offer value even on unrelated sites?  - YES, definitely. This is a great way to get .edu links. find out what universities are selling sponsorships for their websites, or contribute enough to make a good scholarship fund and then ask to have your company logo and link on every page of the site. THere is absolutely nothing wrong with that. Several e-commerce sites have done a good job of doing this.

2. What happens if 80% of the link building I am doing comes from blogs? - FABULOUS - I don't see any problem with this unless you are out there planting blog comments that are spam.

3. I have links that are clearly spam - GET RID OF THEM (I'm sorry, Did I shout????)

4. The "key" here is genuine....c'mon, your next door neighboor  kcan tell if that page is keyword stuffed or not. If you read a page and think to yourself "Gee, hmm, I wonder if that's keyword stuffed..." - It probably us. Rewrite it.

I hope this helps a little!

Dana

Expandable and collapible DIV's are just fine for SEO. They do a great job of accomplishing great design without compromsing content for SEO. Yes, Google can crawl that content just fine. Here's a link to a great webinar that specifically addresses some great Pro-Tips regarding how best to use these: http://www.seomoz.org/webinars/designing-for-seo

Hope that helps!

Dana

Thanks very much Christopher. This is an excellent explanation. What do you think of Charlie and EGOL's suggestions regarding making sure that there are links embedded in these PDFs pointing either back to the product page or even to the home page?

In your opinion, is this something worth doing? If so, why?

Hi Don,

Thanks so much for responding and while the answers I have received so far did give me some direction, you are right, one of the fundamental questions I still have is how does a bot behave when it finds an orphaned page like one of these? Does it just revert back to the sitemap and move one? Does it automatically go back to the last non-dead end page and move on from there? What does it do?

Thanks for chiming in. I'd love it if someone more familiar with how a bot actually crawls links like this on a page would jump in with an answer.

Dana

Thanks Charlie. I think this is a good suggestion. I work 9-6 too, and just so happen to be the in-house SEO strategist, so this stuff is what I'm there to do. I don't mind the mundane aspects of SEO because the payoff is usually pretty rewarding! Now I know what I'm doing on Monday (on top of a dozen other things!)

Thanks again!

Many thanks to both you and EGOL for excellent answers!

Thanks EGOL. Yes, many of these .pdfs could be and are referenced by other sites. Given that there's no link from the .pdf back to our site, we really are missing out on a huge opportunity. I thought this might be the case as I pondered the whole concept of "dangling links" that was discussed in a SEOMoz blog post this week.

I agree about the last point regarding opening in a new window being more of a usability issue than a problem for SEO. I agree with you completely that opening in the same window is way better for the end user.

Can a bot navigate via a back button?

Thanks very much to both you and Charlie for your excellent answers!

lol, thank heaven's they aren't spammy. However, they aren't particularly helfpul either. You see, about 3,000 of them are old .pdf versions of print advertising campaigns, going back as far as 2005. They contain obsolete pricing, products, etc. Unfortunately, instead of archiving them off the server, they've been continuously archived in a sub-directory of our main website.

Nearly all of it is indexed. It seems to me the best thing to do for these is to include a statement that the content is an old advertisement and include a llnk to our current "special offers" page.

What do you think of that as a strategy for at least giving engines and humans a means to navigate to someplace current on the site?

Thank you Charlie. In our case, our .pdfs contain no links in them at all. There is nothing for a bot (or a human) that will navigate them out of the .pdf....not even the back button.

Considering that, and EGOL's response below, would the best course of action be to include, at the very least, an active link back to our homepage from all of our .pdf files?

We have as many as 6,000 .pdfs.

Thanks,

Dana

Thanks EGOL,

Yes, I understand well that .pdf documents can be indexed. That's not my concern. My concern is that a bot that navigates to one of our many .pdf tech specs documents, which, incidentally, contains no outbound links to anything, would then become trapped and not be able to continue crawling the site. This is particularly true because we have them set up to open in a new window. In the example above, sure, there's a text reference back to the site "www.kingdom.com" - but it isn't a link in the .pdf. There are no links, in any of our .pdfs.

So, what is the best way to deal with this? Go back and rework our .pdfs so they at least contain a link back to the homepage? In addition toAs well as configure the hyperlinks so they open in the same window instead of a new one?

We have a large number of product pages that contain links to a .pdf of the technical specs for that product. These are all set up to open in a new window when the end user clicks.

If these pages are being crawled, and a bot follows the link for the .pdf, is there any way for that bot to continue to crawl the site, or does it get stuck on that dangling page because it doesn't contain any links back to the site (it's a .pdf) and the "back" button doesn't work because the page opened in a new window?

If this situation effectively stops the bot in its tracks and it can't crawl any further, what's the best way to fix this?

1. Add a rel="nofollow" attribute

2. Don't open the link in a new window so the back button remains finctional

3. Both 1 and 2

or

4. Create specs on the page instead of relying on a .pdf

Here's an example page: http://www.ccisolutions.com/StoreFront/product/mackie-cfx12-mkii-compact-mixer  - The technical spec .pdf is located under the "Downloads" tab [the content is all on one page in the source code - the tabs are just a design element]

Thoughts and suggestions would be greatly appreciated.

Dana