I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords. They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results. Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local? I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site. Thanks 🙂