I have heard others complain of drops after starting ads to promote posts but i have never seen any data to support it.
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Posts made by DavidKonigsberg
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RE: Has anyone else noticed a dramatic drop in Facebook post impressions?
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RE: Adding keyword to your url
The home page doesnt have a keyword in it only the sub pages do.
so you home page is www.example.com and the page that is about keyword is www.example.com/keyword
Hope this helps