I'm with you Rose. The alt tag describes the image. If you want it to include your your keywords, assuming they're some combination of "Child Support Noncustodial Parent Employment Demonstration" (your page title tag content), you could alter it to say "noncustodial parent with his young son". You could do the same with the file name, include "noncustodial-parent-son".

Here are google's guidelines, as conveyed by Matt Cutts, head of Google's Web spam team and defacto SEO spokesperson.

I must be thick because I certainly don't understand the statement "they are arguing that these images should NOT have alt text as it doesn't add anything to the disability screen reader as the image text would be repetitive with the text on the page. "

No, I haven't run into this problem before. Perhaps they're referring to situations where alt tags just get stuffed with keywords. Image alt tags shouldn't just repeat the text on the page or act as a repository for keywords, although that's often what you see. Image alt tags should accurately describe the image first, use keywords second and where it makes sense.

So, for example, this page has an alt tag coded for the little blue button above that depicts Roger, the company mascot (<img <span class="html-tag">alt</img <span>="Roger_blue_square"). The text "Roger blue square" doesn't appear anywhere else on the page. (Well I guess it does now!) It's a bit succinct - first time visitors might have a heard time understanding what the image represents - but it is accurate and isn't just stuffed with "Moz Q&A Community" keywords.

I'm waiting for the day when Google decides to start penalizing folks for doing what you've described above.

Hi RC,

No. The business / company does not need to and should not change. The business name should be listed as "Company Name" only. No location.

What you need to do to differentiate your different business locations is to ensure they each have a unique local number and dedicated page on your website.

Here are Google guidelines if you have not seen them already - https://support.google.com/places/answer/107528?hl=en.

Hi there Sika,

As Ryan says, it's normal to see fluctuations in domain authority and the number of links each new update. That's because the sample size and sources fluctuate from update to update. I'd worry if I saw this pattern continue over several updates or if I saw warnings in Google Webmaster Tools.

Domain authority and link quantities also naturally end to diminish over time unless you're making an effort to bolster and sustain them. That means you need a strategy and plan to continue to grow inbound links from authoritative sources to your site. If you're not doing that, you should be.

Have you really lost links, or is it an outcome of the sampling? To answer that question you'd need to have a baseline of the number of inbound links to your site from a variety of sources including Moz and maybe Google Webmaster Tools, Majestic SEO or Ahrefs, and a few others. Then you'd need to compare your baseline to whatever you have today. Just remember none of the tools are perfect. They all sample rather than inventory, so you're just checking for patterns.

Hope that helps.

Agree with what LindaLV has said, but want to be sure you're not talking about a domain name. Hyphens used when referencing a file or folder name is good. Hyphens in a domain name is less than ideal.

So, for example,

http://www.domainname.com/folder-name/file-name.html is good,

http://www.domain-name.com/foldername/filename.html is not so good.

Domain names should be short, memorable, preferably branded, and use no special characters.

According to Matt Cutts, "... there are really only two viable options. You can either have unique metatag descriptions, or you can choose not to put any metatag description at all. Definitely don’t have duplicate metatag descriptions."

Often the best approach for e-commerce sites is to leave meta descriptions blank. Google will dynamically create them using text it derives from your page content, often highlighting the user's own search terms. I say that b/c: (a) it's a huge effort to come up with unique meta descriptions for thousands of products; (b) allowing Google to create them better ensures searchers will see their own search terms fed back to them in search results; and (c) thereby increases click thru rates.