So, I agree, but that does not really answer my question. Are links like AVVO and Super lawyers actually helpful to lawyer websites? They seem to produce for my other clients. What say you?

I have a client who is a general practice Lawyer. This particular client refuses to acquire free profiles from legal sites such as AVVO, Super Lawyers, and Justia. I have been working with this client for a year and have had a tough time getting him to rank in an ultra competitive marketplace. The other law clients I handle have all secured these backlinks and traffic is produced, domain and page authority is much higher.

My client say that he has heard from other lawyers that sites like AVVO produce bad or little results, so he wants no part of them. I feel these lawyers are giving him bad advice. They are competitors and each of them have their profiles on these sites.

I thought I would get some thoughts from the community to maybe help back my thoughts on these particular back links.

Thanks

FenixBazaar,

When you are searching for your website on google, are you logged in to google? If you are logged in google will show you personally results you want to see. Like rich snippets for your articles. When you log out and do the same searches you rankings will all disappear.

Try using a private web browser when testing search results.

A search for your domain at SEMrush shows very healthy traffic since Novemeber. How are you testing your articles rank?

Hi Armands,

I see you are using WordPress and have the Yoast SEO Plugin installed. This is very good and can give you the ability to have the images indexed if you so desire. Do you have a google search console account?

What you need to do is select the XML Sitemaps tab and make sure site map functionality is turned on, then select post types tab. Make sure Media(attachment) is selected as included in site map. Submit this new site map to google search console. Now all Media images in the media library will be indexed. Make sure your titles and alt text reference what the image is.

Avoiding duplicate content is easy, do not copy the content written for one site and paste to another site. The key here will be creativity. Writing uniquely different content that is specific to each location is a challenge but it will pay off in the long run.

Say the service is doggy day care, the content can be uniquely different from each location while promoting the services located at each location. Just write it differently. Use terms common to each location while being specific to services. Maybe one service in the scenario is outside playtime. One location may have a Nancy who runs the dogs out side and has unique qualifications then Bob who does the same thing at another location. Same service different content.

Is the site an online store that sells products online?

Trevor,

I am very much in agreement with you.

Many of my web design clients like to write their own content instead of having my copywriter do it. Sometimes this works out, most times it does not. I ask this question because many of my lawyer clients love to write their own content and this "I"  is consistent amongst all of them who do write their own.

It is not how I would write it and I recommend other options but the client is boss!

Most of my clients consist of single entity law firms in which my clients repeatedly use the pronoun "I" to describe every service they provide.

I have always preferred using the business name The Law Office of..." put lawyer name here".

Is it ok to repetitively use the pronoun "I" in the content. To me it feels lack luster and childish not very professional, however I have a hard time convincing the lawyers of this.

What are your thoughts? Can good content be written with the repetitive use of "I"? If not is the business name sufficient or maybe another pronoun?

I will be showing responses to my clients if that is ok.

Hello all,

I am research some competitors of a client of mine. My client specializes in H.P. printer repair and over the last 8 years has lost market shares to the competition. I want to reclaim market share.

As I was searching some of the service companies many have page that list multiple towns that they service.

here is an example. http://printerrepairservice.com/locations-we-service/

Should I be recommending this to my client? To me it seems like a spam keyword process. I know an employee of this particular company and he say their online business is booming. I want my clients to boom too!

What are your thoughts on these location type pages?