Blog Posts
3/29/2012
Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.
10/14/2011
AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs...
9/1/2011
Howdy Mozzers,
I've been spending a couple of weeks this summer in the Distilled office looking at the way they do linkbait in order to write up a guide on it.
Whilst researching and reading around what people had posted before, it became clear there were a handful of problems which kept cropping up why people were failing at linkbait. In this post, I hope to address some of the...
10/21/2010
What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - has been cracked by SEOmoz’s awesome web app. Suddenly we can get a complete dashboard of errors to go and sort - easy.
Ed Fry. 18 years old as I write this (July 2012). SEO on my own sites plus a few clients. I work when I can at Distilled. I wrote the Linkbait Guide with them in July 2011: http://www.distilled.net/linkbait-guide/ Heading to University this October