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Ask to speak with the receptionist or the person who takes most of the incoming calls for the business. This person hears the language used by people who ask for their services. These people often know more about the keywords to target than management.
OK... so you have a penguin problem too.
You may need a new site on a new domain.... or perhaps this one can be salvaged. I don't know. You need assistance from someone who can spend the time needed to understand your penguin problem and help you with the suggestions that I made above.
I don't think that you need an SEO who is going to put you on a program that will costs thousands of dollars per month. You need a consultant who can make a decision about your penguin problem, get your blog set-up properly and coach you through fixing the other problems.
If I was in your situation I would visit http://www.mytrafficdropped.com/ and consider hiring Marie Haynes for consultations.
This site has lots of problems.
I don't know what terms you are trying to rank for... but... if this was my site I would...
remove the links page from the navigation and would probably delete it from the site
decide what is important and focus my homepage title tag on that (it is currently way too long, suffers from keyword stuffing, repetition, does not elicit clicks)
rewrite the homepage, eliminating the bold and color text from the paragraph copy
fix homepage canonical problems ("home" goes to index.htm)
blog is on a subdomain but the link in main navigation goes to index.php in a folder
move the blog into a folder
get rid of the tags in the blog
create alt attributes that support your keyword targets
develop a persistent navigation that directs visitors to your essential pages and employ that navigation on the main site and the blog
develop article content for each of your business services
All of that is from a quick look, there is probably a lot more that a detailed study would find and which I am unable to offer.
If you are getting business from this website I think that it would be worth the investment to have a professional SEO spend the time needed to learn about your business, determine the keyword targets that will attract business, help you get it optimized, and develop a content strategy. (I am not looking for a job, I only work on my own sites.)
The reason that I would hire someone is that it will get the job done right immediately and eliminate the loss of revenue that will occur while you are learning. Or, you can find an SEO who is willing to consult and coach you while you do the work yourself.
Good luck.