Publishing on "pages" or "posts" is not the consideration.
What is important is the quality of what you publish and how you organize your content and present it to your audience.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Posts made by EGOL
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RE: Pages vs. Posts for SEOposted in Web Design
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RE: Product Descriptions for eCommerce - Paragraphs or Bullet Points (or both)?posted in Search Behavior
We switched some of our products from paragraph to bullet descriptions and our conversion rate has stayed about the same. However, it has reduced the number of questions that we receive about those products.
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RE: Determining When to Break a Page Into Multiple Pages?posted in Technical SEO
I want to address this question from a couple of perspectives....
USERS: As Dana said... Users prefer single long pages. These long pages with lots of content, lots of subtopics and lots of images are impressive when a person lands on them. That immediately shows them the depth and richness of your content and they can quickly scan your subheadings to see what you have to offer. These will more readily produce likes, tweets, links, etc. when compared to broken pages.
SEO: I have experimented with long and multiple short pages. I get more traffic from long pages because of the diversity of words that they contain. This brings in LOTS more long tail traffic. And, if visitors are liking, tweeting and linking you might get more search traffic.
MONETIZATION: This is a downside if you are showing ads. You get fewer impressions and if there is a limit on the number of ads you can display per page your ad density will be lower and thus less income. However, if your traffic is higher from the increased long tail and better rankings then you might recover the lost impressions per visitor with more visitors.