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Hi,

Have you had a look at related topics your (prospectives) buyers are interested about? A blog offers great opportunities in writing about subjects that are not directly related to your business.

• E.x. are there any complementary products your visitors need in order to get their job done?
• What problems do people try to solve, when they search for your keywords?
• What results do they obtain when they use your product?

Sum up: It might be worth to broaden your keywords and go away from your value proposition only (don't be to product-centric) and focus on the entire customer problem.

Hi Imran,

Fluctuations in keyword rankings are quite common as the algorithm is permanently changing. So before getting worried I would wait a bit to see if you jump up again or not. Things you might consider in your case are; If you recently changed/optimized something on your LP it is natural, that your ranking drops at the first place.

Regarding you concern about your PPC spendings; This has nothing to do with your Organic Rankings and is def. not the reason for your drop.

Hi Oksana,

I would start with analysing google SERP for the specific long tail keyword you want to rank for. This gives you a proper understanding of what the actual user intention is or rather what answer they are looking for. This insights give you a much better idea of how to properly use the (long tail) keyword you want to rank for.

I'm quite confident this 3 guides can help you out:

1. https://moz.com/blog/keywords-to-concepts
2. https://moz.com/blog/7-advanced-seo-concepts
3. https://moz.com/blog/on-page-topic-seo

Generally speaking I would not focus to much on the keyword itself, but use it as a starting point, where you gonna build a topic around. Regarding the 4-5 pages you have: Use keywords wisely by building complementary pages with related topics/aspects rather than substitution pages with similar/same topics/aspects as you might run risk, to self cannibalize your efforts.

Hope this helps
M

One reason for relatively unoptimized pages to rank high is, that the keyword you're looking at has low or no competition. I checked adword keyword planner really quick and it seems to be the case for your term. If you've optimized your page and your content better matches the searchers intent (CTR and Engagement on your site will proof) than it is very likely that you will go up. Give it some time though.

Cheers

M

Hi Paolo,

It is very likely(or actually proven), that Google considers GA data as well. So it could be, that engagement and CvR is relatively high. That many people are visting your competitors site without bouncing. It is not unlikely that Google interprets this in the way, that searchers are happy with what they find on position 1.

Another aspect might be the site speed. As you will know, it has an major impact on site performance and user satisfaction as well. Probably the navigation and internal links are set in a way, the crawler and the visitor expects them to see.

So to sum up: I truly believe, that your bullet points do have a positive impact on rankings and are accurate. Though as many other aspect are influencing rankings too, they are not a guarantee like. (Make sure to get all this points right and you will go to number 1).

Another idea to track your offline conversions could be to set up an exclusive voucher code that can be redeemed over the phone only.

Cheers

Hi,

does anyone know or have a link for me, where I can find, what or how a Bounce is defined for mobile devices?

If you are on safari mobile and click on the homebutton, is that a bounce?
If you are surfing and you get a message alert on the top and you change application, is that a bounce?

Any ideas are much appreciated.

Thanks

Hi,

I'm not sure how advanced your SEO knowledge is but geotargeting on the Google Search Console in combination with the hreflang tag could be the solution for your specific site to appear in right search results.

I'd suggest to read through the following links to get an idea of what it is:

https://support.google.com/webmasters/answer/62399?hl=en

https://support.google.com/webmasters/answer/189077?hl=en

Hope this helps for now