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You want to do / can do a couple a things:

1. Make sure it's really super simple stupid easy for people to upload their videos. You'll need to do lots of user testing to make sure anyone can upload their stuff. Make sure you call it out and ask people to do so.

2. You can gameify it someway. Example, you might start by giving people a 10% discount for uploading a video.

3. You can seed a few videos. People tend to do things when they see others do it. You can use your staff to do it and show it off. Or you can send free merch to bloggers/influencers and ask them to make videos. You can't force them, but this can seed your pages for a start. I did something similar years ago, and it was very successful.

Hope that helps!

I looked around Facebook quite a bit, and it looks like there's no way to change the order for mobile. I'm betting that the mobile team at Facebook thinks there are certain things mobile people will want and they're prioritizing that.

Yes, the bots will read and try to index your Javascript, which you don't want. (Google says its bots can read around 90% of all Javascript.) You'll want to create a separate .js file (like you would with CSS file).

Do you have the lastest version of the GA code on your site? I know Google put out some updates for it, which make it possible for some of the new analytics features.

There's not much you can do to really control what Google's Auto-Suggest suggests. You can, however, spend some time at least optimizing a page for the plural version of your brand. (I wish Google understood plurals better than it does.)

Check our what some of our community members suggest to do to influence Google Instant. They're very creative.

You only want one page for your business, not four for each service. Businesses that have multiple pages are ones with multiple locations. Facebook only wants businesses to have business pages, and they will shut down businesses that create user profiles instead.

As far as tools that you can analyze what your competitors are doing on Facebook, I recommend Rival IQ. I use this for my work at Moz, and it's fabulous.

Hi Diane,

Yes, anchor text does matter. Anchor text on inbound links can help you with keyword rankings. However, as you've probably noticed, most inbound links to our site will be linking to your brand name. Here are some articles that can help you have a deeper understanding about anchor text: Anchor Text 101 and some more advanced stuff Beyond Exact Match Anchor Text To Next Generation Link Signals and Which Type of Link Anchor Text is the Most Effective? [An Experiment].

As for getting link (link-building), commenting on blogs/articles in your niche can be a great way to get backlinks. However, as you noted, many sites no follow links on their blogs/articles. Here is our 101 article on link-building which can get you started on other ideas to go after backlinks to your site.

Hope this helps!

We love Pinterest and Instagram too! You cannot currently track either in our social tool, but our long-term plans are to definitely add Pinterest and likely Instagram. We don't have an ETA for Pinterest, but it's definitely on our roadmap. Thanks!

Definitely check out our Keyword Difficulty tool. It uses Bing's API to track keyword volume.

When I've done this type of research, I've used a mix of metrics: keyword difficulty, Google trends, Adwords, etc., to figure out estimated volume.

Hi!

I recommend starting with the Learn section on our site. We have a great amount of resources to help with a lot of this stuff including a beginner's guide to social media, guide to link building, and lot of other goodies. We also put on biweekly webinars that cover a range of topics, and you sign up for future ones, our mailing list for alerts about upcoming ones, and view past ones of interest.

You'd want to make the URL paths where the display ads live to have the crawl disallowed in your robots.txt, just like any other section of your site. Here's some basics on robots.txt.

Hope this helps!

You should take a look at our list of recommended companies.

We don't have a code for SMX East, and I'm not sure that we had one last year. As Matt pointed out below, our codes are always on our perks page.

That said, if you're interested in coming to MozCon, July 8th-10th, you can use the code SMXMOZ to get $100 off.

You do need to do some work to keep your numbers, particularly on blog posts. Mike King did a great how-to post a couple years back.

The increased visits could be slowing down your site. Did the 30% increase happen at the same time as the errors started?

The only service I can think of that would do anything like this -- as they're a full service local pages creation/monitoring/etc service -- is Yext. However, I don't think they do anything to compare you to your competitors.

What I'd do is create a monitoring system yourself. Instead of focusing on every single review service out there, focus on the review sites that have strong signals: the Google Places, Yelps, etc. And track those as they're bound to have more weight than random ones. Also keep an eye out for strong sites that are local to your area.

Unfortunately, we currently don't have a release date. They are in the works. Sorry for the wait.

Hrm...I haven't really heard of this happening without an admin sending out requests. You might followup with your fellow admins.

There are also apps that sometimes do this automatically for people. So you'll want to make sure that none of those are installed on the profile.

So a basic LinkedIn account is free. A paid account can do things like promote job openings, filled out more in a company page profile, see certain contact info, and see who's visiting your personal profile. But most people are just happy with the basic.

Here are so reasons why people have LinkedIn / ways people use LinkedIn:

• You have a whole bunch of business contacts that want to connect on social media, but you want your Facebook only for family/friends.
• As a business owner, you want to advertise for jobs on another network.
• You're a B2B business.
• You want to be seen as an expert in your business field. LinkedIn has lots of groups and q&a which help build that type of reputation.
• Even if you're not B2B, you target people in a certain business field.
• You want to promote your company's growth business wise to a professional environment on a page.

Of course, there are many more reasons. Hope this helps!

Hi Tim,

Unfortunately, there is no word. I was told maybe this week. Right now, it's not a matter of the videos, it's a matter of making sure that all you attendees get your free ones and that people can buy them if they weren't at MozCon. Our team says they're still testing this as they were running into bugs. I'd hate to release them, and then you not get them because of a weird bug. Sorry for the continued delay.

That is interesting! At Moz, we haven't attributed or correlated any organic lifts in our Facebook views when we turn off promotion. While Facebook maintains that they don't bias views for people who pay for ads, I've seen others make similar comments. However, I haven't seen any good studies on this.

Hi,

Our crawler will pick up all your pages inside your domain in it's tracking. Your "campaign" consists of any page under your domain. So if you set up, www.example.com, it will also crawl www.example.com/pandas or www.example.com/kittens or any other page that you have created.

For tracking your keyword, you want to set up "Rafeal Navarro" as a keyword in your campaign. This will show up how your keyword changes in ranking week to week in "Rankings." For each keyword, you can look at keyword analysis, which shows you which one of your pages is ranking for that term. (I've attached screenshots of both where the drop-down is and what the info looks like to help.)

As a new user, I highly recommend attending our weekly webinars about the basics of our tools so you can get the most from the tools.

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The reason that your site's not being indexed is because your robots.txt file is blocking (see: disallow) bots from searching it.

Lindsay is correct. You can technically download them as many times as you want. Our digital rights for them only extend to one downloaded copy, but we're pretty generous / don't really care for those sharing around their office. We do ask that you don't put them out publicly, do public showings, or charge others for them. Thanks!

Unfortunately, it's pretty hard to track down how people are finding your Twitter (except from your own site). Other more obvious places are anyone recommending you as someone to follow on Twitter or mentioning/RT'ing you (show up in your @ mentions) and running an OSE report to see if you're getting backlinks to your Twitter profile from other places, such as if you were on a list of companies in your niche to follow.

You can also use Followerwonk to see your follows/unfollows. This can help you narrow day the days you get major follows and then dig into what happened those days. Did you speak at a conference? Was there a blog post published about you? Did you get a big press mention? Or did you just have a tweet that hit some influential people?

Also, an important note, occasionally, you'll see sudden dips and lots of unfollows, sometimes that's just Twitter cleaning up spammers. (I was putting together a presentation where I thought Rand Fishkin had lost lots of followers due to a tweet he made, but it turned out to be Twitter cleaning up spam accounts. And then I needed another example.)

Hope that helps!

Hi David,

We actually did an e-commerce one in July, but we made it Free since he did a follow-up blog post. The free webinars are located further down the page.

We're currently doing some revamping on the webinars, so stay tuned!

-- Erica

If you canonicalized the pages correct and added pagination clearly, I wouldn't worry about the errors in crawl. I know one of the most requested features for our crawl errors is the ability to ignore some of the errors. Make sure your voice is added in our request a feature.

For canonicalization and pagination:

The best thing to do is have a "view all" page and rel=canonical to that page from your series pages.  However, if you don't have a view all page, then you can put these nifty rel="next" and rel="prev" tags in to let Google know your page has pagination and where the next and previous pages are.

We do cache the pages for quicker loading. This means that you'll sometimes see a lag in MozPoints updating.

Yes, that was one was recorded (and we plan on recording all of them, but had some technical difficulties with the first ones). The recording will go up on our webinars page: http://www.seomoz.org/webinars

Enjoy!

There are a lot of factors to consider what you want to do with it. Personally, I tend to stray away from microsites due to 1) it's a lot of work for a team to build out more than one site & keep it maintained and 2) as far as the linking aspect, Google is getting smarter to tell who owns what domains, who owns the same domains, and how they're linked.

So we have a special sign up page for people being referred from MailChimp or our other partners, which MailChimp should've sent to you. Since you already signed up for the 30-day free trial, someone from our support team will be in here soon to adjust your account to match the MailChimp promo.

Thanks!

They aren't yet. But should be this week. I've assigned this question to Abe, who's our Helpster that's in charge of uploading them. He'll let you know when they are.

I believe it's because of the itemscope="itemscope" call, which is saying that the area is another item. Leave out the ="itemscope" part.

Example:

[Blue Denim Castaway Flip Flops](/shoes//xsl:value-of select="translate(/page/subCategory[Name = $subCat]/Name,'ABCDEFGHIJKLMNOPQRSTUVWXYZ ,','abcdefghijklmnopqrstuvwxyz-')"/>/blue-denim-castaway-flip-flops/300) £30.00 [](/shoes//xsl:value-of select="translate(/page/subCategory[Name = $subCat]/Name,'ABCDEFGHIJKLMNOPQRSTUVWXYZ ,','abcdefghijklmnopqrstuvwxyz-')"/>/blue-denim-castaway-flip-flops/300)

Hope this helps!

The most effective thing is to go out and find bloggers, who do reviews, in your client's niche. A lot of amazing content can be created with reviews. Make sure to tell the bloggers that you want honest reviews and that they need to put in a disclaimer that they received the product in exchange for a review. If you're in the US, the FCC requires the disclaimer and has shut down blogs and penalized companies who don't.

It would be great if you could leave your site URL and some examples of what you're looking to rank for so we could dig in.

Did you do any recent changes to your site that may account for ranking changes?

I'd implement canonical tags for your duplicate content problem instead of noindex tags. This is the recommended practice for duplicate content.

As far as pages that you don't want indexed, when you use robots.txt to accomplish this, Google can/will still put the URL & title in SERPS. In order to stop this, you do need to put meta noindex tags on every page.

Hi Gareth,

On Facebook, if you have over 200 "likes" for your brand, you cannot change your name without Facebook's help. When you go to edit page info, you can request a name change through Facebook's interface. This also will change your vanity URL to your page. Facebook 301 redirects your old vanity URL to your new one. You won't lose any of your page "likes."

Hope this helps!

So I want to suggest checking out the webinar we had yesterday on speeding up your website.

I also wanted to address your comment about your crawlers and localized rankings possibly messing up your rankings. This is not the case. The crawler that looks at your site in Moz Analytics is different from our rankings crawlers. They do not connect. They do not influence rankings as the bots only record the information in the SERPs based on your keywords; they don't click into your site. Does that make sense?

With Twitter, you can do it all on your own. When Moz rebranded, we grabbed @Moz really early in the process so no one else would snag it. With Twitter, you can change your Twitter handle at anytime and still keep all your followers. Since we had both handles, we changed @Moz temporarily to something random, then changed @SEOmoz to @Moz, and the other one to @SEOmoz. And all our followers from @SEOmoz were then following @Moz. The only thing we had to reach out to Twitter for was re-verifying our Twitter handle. If you change your username and had a verified handle, it will de-verify it.

I would focus on figuring out what keywords you're targeting (you are an expert for your product after all) and then compare your rankings against your competitors. You can use a tool like Rank Checker. (Though beware when using it as it will search via your profile & IP unless you tweak your search.)

Something I experienced when running an in-house ppc campaign for a smaller brand was that big companies aren't afraid to send out C&D letters from their very expensive lawyers if you bid on their branded terms (not using their name in the text). While there is certainly no law saying you can't bid on a branded term, a smaller brand is going to cave because they won't be taking on a giant in court.

Okay, got it. To figure out how much value you're getting from that traffic, you need to figure out what you want customers to do once they hit those pages. If the customers do the thing you want them to do (buy, lead gen, consume more content, etc), then you still want to keep those redirects. If they don't, you can probably kill them without any repercussions to the brand/site. You can also reach out to those sites that are hosting your old links and ask them to put in new, more relevant links, if those links are still valuable in that the traffic from that link drives customers to do the action you want them to do.

I also wanted to add something that, I know you may fully realize, but no one has said yet, for every page that you're 301'ing to the new structure, you can take that old page and those old assets off your server. All you need is the 301 redirect code.

OSE's data comes from our own crawlers. The simple fact is that our crawlers do not reach the same amount of data that Google's do. We're working on it and continually improving this. We use our own crawlers because we believe in the quality of getting the data for ourselves.

Hope this helps!

Hi! So I reached out to some of our content people at Moz, and sadly, no one here has experience with Captora or was familiar with them or their work. I would say that any service which says that they'll auto-generate content for you is suspicious. Good, quality content takes time, thought, and crafting.

A mix of both depending on your business cases is best. I suggest reading this post from Ruth Burr Reedy about the domain changes and 301s that she did for Moz during our rebrand when she was head of SEO here. We did a mix of both killing pages and 301s depending on the page itself and its use.

For every campaign, you'll have to reload the list. Sorry!

You can always head over to our features request page and put in a request.

This is a great article about how to do call tracking and use a consistent local number which is best for your local marketing efforts.

If they were recently randomly generated by some errand code, you can let them die and 404. The only time you want to redirect a page to another is if that page 1) is getting traffic or 2) has backlinks. Since you're dealing with a code error, those two are very unlikely and you can be confident in just killing the pages.