I haven't heard of this service, but if you can figure out where any of the indexes grab links, then they're doing that. For Google specifically, they're likely going to post your links on G+. Links posted via G+ see a quicker rate of indexation, and that's something a 3rd party could do without having access to your backend, changing code, or fixing your website.

Hi Nicholas,

We're currently having some errors in OSE that are due to a slow down in processing as we're preparing to release a new index. You can see the status on the Health Page. Sorry about the troubles!

Usually, the reason is because category pages tend to be light on content and thus, not as indexable. And sometimes category pages are noindex due to this. Google is likely looking at your product page and finding it more relevant, based on content, than the category page for people who are looking for "sleeping bags."

Unfortunately, our site was never set up right after our rebrand to moz.com so I can't see the data and it's not something I've used before so I cannot give a recommendation on value of data. Just because we're not using it doesn't mean it wouldn't be or couldn't be of value.

And I did some digging into ours at Moz, and the person that it's set to used to work at Moz. So we should probably fix that.

Hi Michael,

Glad to see you got help! If you're happy with the responses, would you mind marking this question as answered?

Thanks!

Hi Logan,

We actually encourage people to ask any question related to digital marketing, including PPC, in these forums. If our community cannot provide an answer, we have a great lineup of Moz Associates who are ready to tackle a ton of topics all over digital marketing, including PPC.

Thanks!

There is nothing majorly different. The biggest thing is that the adult industry is plagued with spammy techniques so it can be tough to achieve rankings and disheartening when you're doing things legitimately and you see spammers getting rankings and Google doesn't smack them down soon enough. You have to get creative, which is why PornHub is such a great example in the industry.

Best luck!

The first thing to do is familiarize yourself with Google's rules and restrictions around adults sites. The second thing to consider is that Amazon is the biggest seller of sex toys. But before you have a panic attack at trying to take on the giant in e-commerce, I'd do a bunch of competitor research and see what they are doing. Adult sites that distinguish themselves do it in ways just like non-adult sites, and largely by being different. PornHub wrote this article on our site about what they did, which was essentially something their competitors weren't doing. Additionally, if you have a retail location, make sure your local game is on.