@Architechs - You'll need to follow up with help@moz.com as I'm no longer a staff member.
Posts made by EricaMcGillivray
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RE: "og:description" vs. name="description"
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RE: Anyone heard of Linklicious?
I haven't heard of this service, but if you can figure out where any of the indexes grab links, then they're doing that. For Google specifically, they're likely going to post your links on G+. Links posted via G+ see a quicker rate of indexation, and that's something a 3rd party could do without having access to your backend, changing code, or fixing your website.
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RE: Is an email signup form more effective than a button?
If you're looking for specific studies, I know there's some out there about CRO on payment forms. Kyle Rush talked about the one he did for the Obama campaign for campaign donations at MozCon in 2013.
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RE: Is an email signup form more effective than a button?
You definitely want to make any customer/community information you're collecting as easy as possible for the person entering it. Making it less clicks will always improve your conversion.
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RE: Keyword tracking for all keywords that contain a specific keyword
All keyword rank tracking software, including Moz's, requires you to input the keywords yourself and then they will tell you if any pages (and which pages) are ranking the highest for that keyword. See attached screenshot from Moz Pro rank tracking inside campaigns. This is why in addition to ranking tracking, you need to do keyword research to populate this list of terms.
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RE: Mozcheck.com not working with API, anyone else having this problem?
There's currently no issues on our end with our API. Since MozCheck.com is not actually run by us and runs by using our API, you'd have to contact them in order to understand what's up with their site. Sorry for not being able to give you better news.
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RE: Best process for expired webinars advertised as events 301, 404
If you can 301 redirect the events page to your recording of the webinar, that would be the ideal situation.
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RE: MOZ Profile is not getting update?
Hi Ikkie,
As explained previously, MozPoints don't automatically update due to caching. Caching makes those internet pages load way faster. You have caching in your browser and cookie-related caching, which means if you're constantly checking the page, you're going to see the same version. We have site-wide caching at Moz. We get somewhere around 2 million visitors to Moz.com each month, and in order to load our site faster, we don't update everything on it in real time. One of these things is MozPoints, which are database driven and refreshes to that database take time. There's a ton of studies about site speed out there that tell you things like 40% of your visitors will leave your site if the page doesn't load within 3 seconds. It's great that you care so much about earning MozPoints. They are definitely being kept track of just fine, even if your page due to multiple layers of caching doesn't appear so, it just means that those points don't show up right away. And yes, sometimes that's a week.
Thanks,
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RE: Godaddy renewal discount codes
Hi Cornelius,
This is a bit off-topic for our form. While it's related to online marketing, we encourage education questions/discussions or helping each other with marketing and technical web questions. If you have any concerns, please email our team at community@moz.com. I will be closing this thread for discussion.
Thanks for your understanding,
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RE: Shopify Duplicate Content in products
The problem is definitely the actual page content is almost identical, even if the products are different. This is a very common problem for e-commerce sites. Typically, there are two solutions:
1. You write more unique content about each product. This can be daunting, but it does matter. You can also drive user reviews which are going to create user generated unique content for your products. I'd suggest doing a mix of them. (And yep, I've been there writing unique content for thousands of products, so I feel you.)
2. Instead of selling these very similar products on individual pages, you can make the different designs like e-commerce sites often show different colors. It becomes an option to choose the orca ones or the eagle ones, instead of a unique lander for each.
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RE: Pages that did NOT 301 redirect to the new site
Yes, you can use Screaming Frog. It always shows you the status code on all the pages, which you can then sort based on it and find anything not labeled as a 301.
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RE: It seems something wrong with Moz Profiles?
We do cache the pages for quicker loading. This means that you'll sometimes see a lag in MozPoints updating.
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RE: How best can I change my domain name and keep my domain authority and page authority.
You should check out the webinar about when we changed from SEOmoz.org to Moz.com. Our SEO-at-the-time Ruth went through her process and addressed a lot of things like DA drop due to losing some link authority, etc.
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RE: It seems something wrong with Moz Profiles?
Hi Ikkie,
What in your profile are you not seeing update? MozPoints? Other information you've tried to edit?
Thanks
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RE: Domain Authority
Moz's index isn't a complete view of the web, but we try to crawl quality sites out there. Our index is always growing. But to be frank, no one -- not even Google -- crawls the entire web. There are just too many pages out there and computing power is expensive. Google crawls the most links simply because Google is a bigger company with more money and more servers and more engineers and who's business depends on serving web pages to everyone.
At Moz, we focus on quality sites because we believe (and hope) our customers and community are focusing on high quality links that are still active, which are going to give them the best SEO results. (Also a huge part of the web is just spam nonsense.) Many SEOs -- and I include myself here -- will use multiple sources of link indexing for the broadest view of the web and their sites. I use Moz's OSE and Google Webmaster Tools (free and big, but includes lots of spam, which can be great if you're fighting a Penguin penalty). Others will use OSE, GWT, and OSE competitors like Majestic and Ahrefs, especially if link building is huge for them and they want to account for every penny. Every index is a bit different.
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RE: Recommendations on SEO Tools, Strategies and References
Hi!
I'll start off with a few recommendations. The first being our Beginner's Guide to SEO, which will give you a great foundational knowledge of all the things you should be thinking about. The SEO developer's checksheet is also a great resource.
I won't weigh too much on tools as I use Moz's and have bias. Fresh Web Explorer for alerts and content tracking and Followerwonk for social graphing on Twitter are some of my favorites for what I do. (Which is probably quite different than what you do.)
For project management, Trello is definitely one of the easiest ones I've found to use and a favorite. Basecamp's also pretty good for cross-company collaboration. I use GDocs all the time and Evernote for specific note-taking, usually projects or ideas.
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RE: Why the sudden increase in soft 404s?
It'd be great if you can share what your site is so people can check it out and see if they can figure out what's going on. Thanks!
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RE: MozBar Login Change Update + Firefox Temporarily Disabled
Hi Nicholas,
We're currently having some errors in OSE that are due to a slow down in processing as we're preparing to release a new index. You can see the status on the Health Page. Sorry about the troubles!
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RE: Moz Forum Responses Crashing Outlook 365
Hi friends,
Sorry for the delay in responding. I have a great news -- as of today, this bug for Q&A forum emails has been fixed. (Any emails timestamped now 1:20pm PDT and going forward.)
Unfortunately, this bug is also happening in Blog comment emails. The blog and Q&A systems are not tied together, and the development work on it rests with another dev team. The good news is that we know the issue (half the battle). We are working on prioritizing the work, and I'm hoping that in the next couple months (at most), this will be fixed.
Thanks
Update 7/28/16 - The blog comments are also fixed. This bug is fixed!
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RE: Do 301s still work after hosting is discontinued?
If you're 301 redirecting site A to site B, if you quit paying for or sell hosting/domain for site A, then the 301s will cease to work.
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RE: Why does Google rank a product page rather than a category page?
Usually, the reason is because category pages tend to be light on content and thus, not as indexable. And sometimes category pages are noindex due to this. Google is likely looking at your product page and finding it more relevant, based on content, than the category page for people who are looking for "sleeping bags."
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RE: Search Console says 111 links. Moz says 3\. Do I have a site problem?
Hi Jared,
The comments below are correct. Moz's index isn't a complete view of the web, but we try to crawl quality sites out there. Our index is always growing. But to be frank, no one -- not even Google -- crawls the entire web. There are just too many pages out there and computing power is expensive.
We focus on quality sites because we believe (and hope) our customers and community are focusing on high quality links that are still active, which are going to give them the best SEO results. (Also a huge part of the web is just spam nonsense.) Many SEOs -- and I include myself here -- will use multiple sources of link indexing for the broadest view of the web and their sites. I use Moz's OSE and Google Webmaster Tools (free and big, but includes lots of spam, which can be great if you're fighting a Penguin penalty). Others will use OSE, GWT, and OSE competitors like Majestic and Ahrefs, especially if link building is huge for them and they want to account for every penny. Every index is a bit different.
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RE: Linking to one of my own sites, from my site
You definitely don't want to appear as though you're running a private blogging network for links. Google's gotten way more sophisticated these days about detecting who's connected to whom, even beyond your domain registration Who.is info. That said, if your sites naturally work together, you shouldn't have much of an issue, especially if you're getting outside traffic and links.
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RE: Community Discussion: Can 10x content be short-form content?
I'm pretty tired of the term "10x" whether it's applied to content, marketers, or hell engineers. There's a huge toxic idea that in order to have 10x content, you must have the team and other resources to pull this off. In fact, in many cases and many of Rand's examples, there are big teams with lots of resources putting it together, and this actively discourages those who struggle to get the basics implemented due to bandwidth and other resources. (Which I think the examples misalign with the quote, which I generally agree with that sentiment.)
To me, 10x content is just getting your community/customers/visitors to the information they actually want to know about. Think about how many badly put together sites rank in the Google Knowledge Box. Google isn't (necessarily) putting big value on how gorgeous the execution is, but how useful it is for what people actually want to know. We should be building content (and our sites) around what people want to know. The crap content out there serves no actual person, and it never has.
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RE: FB:admin tag, Who should it be set to?
Unfortunately, our site was never set up right after our rebrand to moz.com so I can't see the data and it's not something I've used before so I cannot give a recommendation on value of data. Just because we're not using it doesn't mean it wouldn't be or couldn't be of value.
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RE: FB:admin tag, Who should it be set to?
And I did some digging into ours at Moz, and the person that it's set to used to work at Moz. So we should probably fix that.
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RE: In how much time will my search visibility increase?
I highly recommend checking out our beginner's guide to SEO to give you an idea of everything included in a solid SEO foundation and to learn more about what your site may need.
Another great resource on Search Visibility and how it's calculated can be found here.
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RE: How Do You Do Link Building??
I also highly recommend our Beginner's Guide to Link Building. Tons of useful and helpful information there!
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RE: Duplicate Content/Missing Meta Description | Pages DO NOT EXISIT!
Getting you some help for direct advice on your problem, but wanted to leave a comment about the tool itself. When you are looking at the Moz crawl tool, it only updates once a week, so if there hasn't been that long between the last crawl and when you did the work, it won't be updated. Here's more info.
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RE: Will German meta data help an English USA-based site get found in Germany?
You'll likely end up confusing Google about which country it should rank the site in, and it could negatively affect your US rankings and still get you no traction in Germany. You really need to build a German site.
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RE: Https & Google Updated Guidelines
Definitely check out our Ranking Factors survey.
As far as Accessibility, many good practices such as providing transcripts for videos and alt text for images are just good SEO too.
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RE: What can cause for a service page to rank in Google's Answer Box?
Google can, for the most part, tell the difference between product pages, blogs, etc. With answer boxes, they are looking for the best and easiest answer to the query and they don't really care that it's a services page, not a product page. In most cases, a page that doesn't sell anything is going to be better for Google since they are making any money off that sale and the whole idea of the answer box is that you never leave Google because you got your answer.
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RE: Newly designed page ranks in Google but then disappears - at a loss as to why.
Hi Michael,
Glad to see you got help! If you're happy with the responses, would you mind marking this question as answered?
Thanks!
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RE: How to improve the Search Lost IS (rank) & Search Impr. share ?
Hi Logan,
We actually encourage people to ask any question related to digital marketing, including PPC, in these forums. If our community cannot provide an answer, we have a great lineup of Moz Associates who are ready to tackle a ton of topics all over digital marketing, including PPC.
Thanks!
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RE: Does anyone have a great way to determine where your new Twitter followers are finding you?
Unfortunately, it's pretty hard to track down how people are finding your Twitter (except from your own site). Other more obvious places are anyone recommending you as someone to follow on Twitter or mentioning/RT'ing you (show up in your @ mentions) and running an OSE report to see if you're getting backlinks to your Twitter profile from other places, such as if you were on a list of companies in your niche to follow.
You can also use Followerwonk to see your follows/unfollows. This can help you narrow day the days you get major follows and then dig into what happened those days. Did you speak at a conference? Was there a blog post published about you? Did you get a big press mention? Or did you just have a tweet that hit some influential people?
Also, an important note, occasionally, you'll see sudden dips and lots of unfollows, sometimes that's just Twitter cleaning up spammers. (I was putting together a presentation where I thought Rand Fishkin had lost lots of followers due to a tweet he made, but it turned out to be Twitter cleaning up spam accounts. And then I needed another example.)
Hope that helps!
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RE: Adult Toys Sites
There is nothing majorly different. The biggest thing is that the adult industry is plagued with spammy techniques so it can be tough to achieve rankings and disheartening when you're doing things legitimately and you see spammers getting rankings and Google doesn't smack them down soon enough. You have to get creative, which is why PornHub is such a great example in the industry.
Best luck!
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RE: Adult Toys Sites
The first thing to do is familiarize yourself with Google's rules and restrictions around adults sites. The second thing to consider is that Amazon is the biggest seller of sex toys. But before you have a panic attack at trying to take on the giant in e-commerce, I'd do a bunch of competitor research and see what they are doing. Adult sites that distinguish themselves do it in ways just like non-adult sites, and largely by being different. PornHub wrote this article on our site about what they did, which was essentially something their competitors weren't doing. Additionally, if you have a retail location, make sure your local game is on.
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RE: Do i have to optimize all pages on ecommerce site which is currently 4028 give or take
Yes, if you have a site under 5k pages, it's considered a small site and you should optimize each page. Obviously, you want to start with the most highly trafficked ones and work from there. But especially in e-commerce, working on your product pages can really distinguish you from your competitors.
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RE: Why does keyword fluctuate in Google - I.E rank 48 - 13 - not ranked
SEO is definitely a long-term investment. In many cases, it takes lots of hard work (especially if personnel and resources are limited) and time.
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RE: Optimizing an e-commerce website
BuiltVisible also has a great and very comprehensive guide to meta data and schema.
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RE: What is the best practice for h1 titles for products inside categories? long tail or short tail?
I'd make the breadcrumbs Home > Running Shoes > Purple Pumas and the title "Purple Puma Running Shoes". You have to think about what the customer needs when they land there. What if they have a screen reader? How do customers look at breadcrumbs? They're going to be looking to the title for information about what the product is when they come in from a search. Most of the time, brand names are only going to get you so far in customer's recognizing what something means with that brand.
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RE: Content Advice for SEO Newbies
When I've done SEO 101 talks, I've definitely used the Beginner's Guide as a guide to make sure I covered all the basics.
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RE: What is the best practice for h1 titles for products inside categories? long tail or short tail?
You should always think about what your customers are looking for and how they are interpreting the page. "Purple Puma Running Shoes" tells me a lot more about what the actual product is "shoes" specifically for "running" than a brand name.
In other news, I now want some Purple Puma Running Shoes.
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RE: Moz Forum Responses Crashing Outlook 365
Hi Donna,
Sorry about the slow response to this. As it's the end of the year and our engineers have been focused on shipping new products or major upgrades to products, unfortunately, this has gone to the back burner priority-wise. For an ETA, I would say sometime in Q1 would likely be your best bet.
Thanks,