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A mix of both depending on your business cases is best. I suggest reading this post from Ruth Burr Reedy about the domain changes and 301s that she did for Moz during our rebrand when she was head of SEO here. We did a mix of both killing pages and 301s depending on the page itself and its use.
Google reads a subdomain as a separate site from the domain or another subdomain. That said, Google also realizes when sites are from the same network, which is how they penalized private link networks. It will certainly improve your authority, but it's unknown how much the link will be discounted due to the connection between the two sites. (That is, after all, Google's proprietary knowledge and secrets about how they do their algo. We can only make educated guesses.)
You need to have a personal profile in order to create a business page. Business pages are managed by profiles. For example, my personal profile as myself is a manager of Moz's page, and when I post on Moz's page or answer comments on Moz's page, it defaults to me responding as Moz.
You only want one page for your business, not four for each service. Businesses that have multiple pages are ones with multiple locations. Facebook only wants businesses to have business pages, and they will shut down businesses that create user profiles instead.
As far as tools that you can analyze what your competitors are doing on Facebook, I recommend Rival IQ. I use this for my work at Moz, and it's fabulous.
Looks like everything's in order.
Though for general SEO and accessibility help, it would be great to provide transcripts for your videos.
Since the image is linking to the video, it should know that there's a video behind it. However, it also depends a lot on the code of how the plug-in works. It would be helpful to know the URL of your site and an example URL of video on your site doing this.
Unfortunately, in Google Analytics, there is no way to see these old speed reports before you did all the changes. (Unless you saved them to your computer or something.)
It looks like there's something going on oddly with your redirects. I'd be double checking that those redirects are indeed 301s so they're picking up the current meta description (along with the rest of the info!). While on the user end, it looks great, the bots are getting different signals.
I also noticed that I was able to get this page: http://www.efurniturehouse.com/full-over-full-bunk-beds/
Which your current page is at http://www.efurniturehouse.com/full-over-full-bunk-beds-1/
Like the others say, it really depends on your audience and the goals of the training. Some resources that might help are having them pre-read our beginner's guide to SEO so they have a basic foundation, and here is an SEO 101 deck that I put together for a class on it given to social media marketers. Hope this helps!
Just to clarify, we're parring down in some parts (like this one) and expanding in other parts. It's a give-and-take. FWIW, you can always head to our feature request forum and give your thoughts and the whys around your usage to help our team better understand your needs. We try to think of every case (and if there's another tool out there that can do the same thing), but we don't always hit every one. 
Then I suggest checking out Rand Fishkin's blog post about the "perfectly" optimized page for a keyword.
I do caution about making "top" or "best" target on-page keywords, except in testimonial, as there might be liability issues or competitors could possibly turn you in for fraudulent marketing, depending how fierce your industry is.
We've been parring down our MozBar features to meet what most people use/want and also to make our tool unique. Since it's an SEO tool, the text to code ratio was removed as it isn't a clear SEO indicator. It doesn't tell you if your content is actually good for your SEO, just that it's there.
Google's actually removed video snippets from most of its SERPs, if that's what you're concerned about. Check out this smart post from Casey Henry at Wistia.
Instead of focusing on changing your content on the site, "best" and "top" are typically more PR-related or review driven. It'd make more sense to focus on say getting into lists from bloggers, local publications, etc., in their list of "top restaurants" in your area. Also playing the awards game. And then work on customer reviews. If you want to optimize the content, putting customer testimonial on your site could be a more powerful signal that the restaurant is actually the "best" instead of the company copy saying that.
Hey Q&A friends,
I know a lot of you have questions about semantic search and Google's Hummingbird, so for this Tuesday's free Mozinar (10/21), we're having the amazing Gianluca Fiorelli on to teach you and answer all your questions.
You can register for free here: https://www3.gotomeeting.com/register/468375870
We do record all these webinars, so if you can't make it, you'll be able to find it in our past webinars within 48 hours post-Mozinar.
See you there!
If you're wondering when we, at Moz, will be posting something, Dr. Pete will be digging into the data tomorrow and have something up soon. (He tweeted that today he's looking at some actual penguins in the zoo with his family.
The rel=canonical tag would be a great way to start off. This should send all the right signals to Google about which site to show. I'd make the change and then wait a few weeks to see if this happens. Then go from there.
moderator hat on It would be help for question responders if you left more details about what keyword(s) you were ranking for and when the drop started. Thanks!
If you're worried about scraper sites--at Moz, there are a ton of sites scraping our blog content, for example--I strongly recommend implementing the rel=canonical tag on your site. Often scrapers grab the entire HTML of your page, and thus, they will grab rel=canonical, which will signal back to search engines that your content is the original content.
Yes, you should/can, especially for longtail, which may have almost no volume in AdPlanner. I worked for an e-commerce site that had a few people hitting for a certain longtail term, but those customers knew what they wanted, converted at a higher rate, and spent the big bucks.
It's also worth noting that Google gets 3.5 billion searches per day (and trending up) and 16-20% of those searches are brand-new, never been searched for before.
Good, relevant links are definitely a strong signal for getting your page ranked higher. If you're seeing competitors who are ranking for "the exact page," I'd take a look and see what they are doing that's working so well for them.
For more info about better internal linking, I'd watch our webinar from August all about internal linking.
This shouldn't be a problem. The only time it would affect things if is you stopped it on one account and then waited weeks, months, or years to start it again on another account, which would interrupt the service.
With Moz Local, we do not actively do anything to your listings if you stop paying us. There are reports of Yext actively removing data when you stop paying, but since I don't work for them, I'm not comfortable commenting on their practices. Mihm is a far experienced in the local listings space than I am.
Here is what we say in our FAQs for Moz Local:
What happens if I cancel my listings with Moz Local?
Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images.
Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription.
In partial Yext defense, as we ran into this with Moz Local, some of the providers we both work with only keep the info updated as long as Yext/Moz/other company tells (pays) them to and then the provider actually reverts it back.
You don't want to use both tools for the same listings as that will cause a headache of its own, no matter which choice you go towards.
All great technical replies, but don't forget to look at the content and consider which would actually be good for the user to end up on. You might be getting a lot of longtail traffic that's a deeper search, example your landing page is about "cats" but people are going to your article about "best food to feed a cat." Sometimes main topic pages can have very light content and aren't very attractive to users looking for information.
putting on moderator hat You can totally leave the URL for your site. We have several adult site customers. We just ask that you, as you already have, leave a warning that it could be NSFW for some people due to the content. And having a direct example with URL will probably get you better answers from the community.
Yes, you can do all those things. You can select which keywords you want to compare individually. Also, if you have them selected, you can delete them too. I attached a screenshot with one keyword highlighted and the delete button highlighted. Hope this helps!
Lindsay is correct. You can technically download them as many times as you want. Our digital rights for them only extend to one downloaded copy, but we're pretty generous / don't really care for those sharing around their office. We do ask that you don't put them out publicly, do public showings, or charge others for them. Thanks!
So we have a special sign up page for people being referred from MailChimp or our other partners, which MailChimp should've sent to you. Since you already signed up for the 30-day free trial, someone from our support team will be in here soon to adjust your account to match the MailChimp promo.
Thanks!
Hi Bryan,
So we actually send Help questions directly to our team through Q&A too!
Okay, got it. To figure out how much value you're getting from that traffic, you need to figure out what you want customers to do once they hit those pages. If the customers do the thing you want them to do (buy, lead gen, consume more content, etc), then you still want to keep those redirects. If they don't, you can probably kill them without any repercussions to the brand/site. You can also reach out to those sites that are hosting your old links and ask them to put in new, more relevant links, if those links are still valuable in that the traffic from that link drives customers to do the action you want them to do.
I also wanted to add something that, I know you may fully realize, but no one has said yet, for every page that you're 301'ing to the new structure, you can take that old page and those old assets off your server. All you need is the 301 redirect code.
If you don't get any traffic to these very old pages, there's really no reason to keep the redirects. When we rebranded from SEOmoz.org to Moz.com, we killed a lot of very old pages that didn't get any traffic anymore. We didn't redirect them, just tossed them away. We only redirected out-dated pages that were still getting traffic.
So there are probably two ways, they can get this information:
The legal way: grabbing IPs from log files and then cross-referencing them with geolocation and then providing some contact information for that company. This is hit or miss depending on if they're coming from a business or if the business's IP info actually matches where they are.
The illegal way: hacking into someone's browser cookies, who's visiting your site, and figuring out direct information from that.
Sounds like your index page is most helpful for users to see all your videos than for Google and other search engines. I'd either figure out a way for your index page to be less duplicate content or just de-index. I'd imagine that most searches which land a user to your site are going to be for specific videos, not general videos made by your brand. The latter group of folks will likely land on your homepage.
Check out this post from Rand, where he goes over most everything you need to make sure to have done to optimize your page.
I recommend checking out Cyrus' post on the disavow tool. He did a ton of testing with it early on.
For images, you want to make sure they're optimized for the web: small file sizes for easy download, but still a resolution that shows the image clearly. Your graphic designer and a good graphic design program (Photoshop, Gimp, etc.) should help with this.
Hi! It would be great if you could explain more about what MultiView does. While it might be hit or miss on if people have heard of their services and/or have used them, our community can probably answer more about if you can replicate (easily) what they do on your own.
Check our recommended companies page. There are several UK companies on there, and you can filter by PPC. Hope this helps!
This is definitely not from us. We also obey crawling curtsy, so we wouldn't slam a site all at once. Read more about our crawl bot.
It's pretty hard to say why a page has been been banned from Facebook without actually hearing back from Facebook. Here are a few common reasons why pages get banned (some which obviously don't apply to your brand):
I looked around Facebook quite a bit, and it looks like there's no way to change the order for mobile. I'm betting that the mobile team at Facebook thinks there are certain things mobile people will want and they're prioritizing that.
At Moz, we're using a software solution called RivalIQ to help track what our competitors are sharing and resharing article shares that are working for them (and relevant to our audience). I really like that they send out easy-to-read emails, and we can quickly set these up.
You're not the only one who's frustrated. Unfortunately, this is what happens when we're using essentially a free service. They can change the game on you at any point as they own it and you don't even have a paid stake in it. This is one reason why at Moz, we heavily invest on our on-site community like this q&a forum, YouMoz (our UGC blog), and the comments on both our main blog and YouMoz.
1. Honestly, I have no idea if that will work. But it never hurts to experiment. And it sounds like you're in a position where nothing is really happening and it's not going to hurt you to try.
2. Well, if you aren't willing to spend the money, there's really no other way to boost the post to get engagement. The average number of followers brands have on Facebook is around 13,000, which 400 of them isn't a small segment, and Facebook is a Catch-22 of the only way your posts get more traction is if people are liking them. In August, Facebook also upped how much they will show one user your paid promotion from 1 time a day to 2.
Earlier this year, Jim Tobin at Ignite did some tests/stats and found that your Daily Organic Reach = -22 + (Total Likes x 5.399%) + (Daily Paid Reach x 0.327%) + (Page Views x 0.416%) + (Weekend [1 if yes, 0 if no] x -194.4) + (Posts Per Day x 81.08). Which means that Paid Reach factors significantly into whether or not people will see your posts, regardless of quality.
I'd test a couple things:
1. Stay off the page for a week or so. I'd post a message to the followers before doing this to let them know this is happening. Something like "this page is vacation and will be back XXX."
2. Since it sounds like you're going to be posting good content going forward, I'd suggest taking out ads to push your content out. You can even select it to show them to your existing audience. You don't have to spend much money. (I've done ads for nonprofits were I spent $20 tops.) This will help you get that reach, but also show that your content is relevant.
