Then I suggest checking out Rand Fishkin's blog post about the "perfectly" optimized page for a keyword.

I do caution about making "top" or "best" target on-page keywords, except in testimonial, as there might be liability issues or competitors could possibly turn you in for fraudulent marketing, depending how fierce your industry is.

Instead of focusing on changing your content on the site, "best" and "top" are typically more PR-related or review driven. It'd make more sense to focus on say getting into lists from bloggers, local publications, etc., in their list of "top restaurants" in your area. Also playing the awards game. And then work on customer reviews. If you want to optimize the content, putting customer testimonial on your site could be a more powerful signal that the restaurant is actually the "best" instead of the company copy saying that.

Yes, you should/can, especially for longtail, which may have almost no volume in AdPlanner. I worked for an e-commerce site that had a few people hitting for a certain longtail term, but those customers knew what they wanted, converted at a higher rate, and spent the big bucks.

It's also worth noting that Google gets 3.5 billion searches per day (and trending up) and 16-20% of those searches are brand-new, never been searched for before.

This shouldn't be a problem. The only time it would affect things if is you stopped it on one account and then waited weeks, months, or years to start it again on another account, which would interrupt the service.

With Moz Local, we do not actively do anything to your listings if you stop paying us. There are reports of Yext actively removing data when you stop paying, but since I don't work for them, I'm not comfortable commenting on their practices. Mihm is a far experienced in the local listings space than I am.

Here is what we say in our FAQs for Moz Local:

What happens if I cancel my listings with Moz Local?

Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images.

Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription.

In partial Yext defense, as we ran into this with Moz Local, some of the providers we both work with only keep the info updated as long as Yext/Moz/other company tells (pays) them to and then the provider actually reverts it back.

You don't want to use both tools for the same listings as that will cause a headache of its own, no matter which choice you go towards.

Lindsay is correct. You can technically download them as many times as you want. Our digital rights for them only extend to one downloaded copy, but we're pretty generous / don't really care for those sharing around their office. We do ask that you don't put them out publicly, do public showings, or charge others for them. Thanks!

So there are probably two ways, they can get this information:

1. The legal way: grabbing IPs from log files and then cross-referencing them with geolocation and then providing some contact information for that company. This is hit or miss depending on if they're coming from a business or if the business's IP info actually matches where they are.

2. The illegal way: hacking into someone's browser cookies, who's visiting your site, and figuring out direct information from that.

Hi! It would be great if you could explain more about what MultiView does. While it might be hit or miss on if people have heard of their services and/or have used them, our community can probably answer more about if you can replicate (easily) what they do on your own.

It's pretty hard to say why a page has been been banned from Facebook without actually hearing back from Facebook. Here are a few common reasons why pages get banned (some which obviously don't apply to your brand):

• Straight up scams
• Hate or bigoted content, such as neo-nazi groups
• Running contests through your FB page, not through the approved FB app
• Running contests to get "likes" to your page
• Your FB fans reporting your content as spammy or otherwise irrelevant
• Copyright violations
• Promotion of the sale of pharmaceuticals
• Promotion of online gambling without prior permission from FB

Yay!!!

At Moz, we're using a software solution called RivalIQ to help track what our competitors are sharing and resharing article shares that are working for them (and relevant to our audience). I really like that they send out easy-to-read emails, and we can quickly set these up.

You're not the only one who's frustrated. Unfortunately, this is what happens when we're using essentially a free service. They can change the game on you at any point as they own it and you don't even have a paid stake in it. This is one reason why at Moz, we heavily invest on our on-site community like this q&a forum, YouMoz (our UGC blog), and the comments on both our main blog and YouMoz.

1. Honestly, I have no idea if that will work. But it never hurts to experiment. And it sounds like you're in a position where nothing is really happening and it's not going to hurt you to try.

2. Well, if you aren't willing to spend the money, there's really no other way to boost the post to get engagement. The average number of followers brands have on Facebook is around 13,000, which 400 of them isn't a small segment, and Facebook is a Catch-22 of the only way your posts get more traction is if people are liking them. In August, Facebook also upped how much they will show one user your paid promotion from 1 time a day to 2.

Earlier this year, Jim Tobin at Ignite did some tests/stats and found that your Daily Organic Reach = -22 + (Total Likes x 5.399%) + (Daily Paid Reach x 0.327%) + (Page Views x 0.416%) + (Weekend [1 if yes, 0 if no] x -194.4) + (Posts Per Day x 81.08). Which means that Paid Reach factors significantly into whether or not people will see your posts, regardless of quality.

I'd test a couple things:

1. Stay off the page for a week or so. I'd post a message to the followers before doing this to let them know this is happening. Something like "this page is vacation and will be back XXX."

2. Since it sounds like you're going to be posting good content going forward, I'd suggest taking out ads to push your content out. You can even select it to show them to your existing audience. You don't have to spend much money. (I've done ads for nonprofits were I spent $20 tops.) This will help you get that reach, but also show that your content is relevant.