I think it depends on what else you have in the queue for your clients. Without knowing what other priorities you have, I can't say whether this is more or less important. However, as Patrick said, correct markup helps search engines understand more about the context of what's on the page. It probably won't make a big ranking impact, and I doubt you're going to get penalized for some markup errors as long as you're not trying to spam using markup.

I definitely prefer Schema.org markup over Hcard, but rather than implementing it as per Schema.org you may want to consider JSON-LD - https://developers.google.com/schemas/formats/json-ld .

Shawn,

My advice would be to canonical everything to the HTTPS version using an absolute path. That would be the best practice. I understand that is not what you're doing and you aren't getting any errors, but site-wide use of rel canonicals is something that can do more harm than good if a search engine misinterprets what you're trying to accomplish.

Either way, good luck and keep us posted.

Rajiv,

In GA are you looking under Goals or Events? Go to Behavior ---> Events.

Do you see anything there? And are you sure people are clicking those buttons?

That landing page is massively keyword stuffed. If it works for you then fine, but if you're having trouble ranking I would look into drastically reducing keyword use on the page.

Good luck!

Did this work for you Rajiv?

Event Tracking is definitely what you're looking for. You can learn more about it here:

https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

In my experience Google does a pretty good job of applying the rankings to the CDN version of the image if you follow those best practices.

Good luck!

Hello Lesley,

Here is an article that may help, or provide some links to other resources at the bottom: Four Best Practices for Using a CDN .

Are you keeping the same filenames or do those change?

What is in the robots.txt file on the CDN?

Have you set up and verified the CDN in Google Webmaster Tools? If so, have you submitted an XML Sitemap?

This is one of the reasons so many people are starting to move toward JSON-LD, which doesn't require you to include the text in viewable format on the page. Built Visible has a great post about it here.

Nicholas,

Did the link Lynn provided answer your question?

Hello Shawn,

I like the logo resizing on that page.

It looks like you're including star ratings, and I don't see any ratings on the page. If the page doesn't include the information it shouldn't be in the source code either. Otherwise it looked good. I tested it in the Structured Data Testing Tool and didn't see any errors reported, and the ratings showed up int the SERPs. Are you still experiencing problems or is this resolved?

JStrong,

Just to make sure we're all on the same page: Although Google uses the phrase "Structured Data..." I don't think they mean it in the same was as you would use, for example, Schema markup in the code. The example there is simply a meta description, which you can use for whatever purpose you like. It could be worth testing the Click-Through-Rate on meta descriptions like that (a metric you can see in Google Webmaster Tools) to decide if you want to use it, though for my money I'd bet on a description with a clear value proposition, offer, call to action, emotion, etc... that will also have their keywords bolded if they appear in the description.

If you do test it out please share what the effect on CTR in the SERPs was from GWT. Just because I'm curious.

I think in this case you're fine using a 302 since you don't need to pass any pagerank onto the shopping cart. It can be considered a "temporary" redirect in some ways because you're redirecting the user to their own shopping cart, which changes for each user.

I'm pretty sure it was on the product page you messaged about. Not that there is anything wrong with marking up several things on a page, but I'm just saying perhaps one of those other areas (e.g. pharmacy) is where the incomplete markup is instead of the product markup.

Hello ShaqD,

I had a look at the code and it looks good to me, but I'm not a developer by trade. Perhaps a developer could be of more assistance.

One thing I did notice was that you have several different schemas on that page, such as one for "website" and one for "pharmacy". Is it possible that one of those is responsible for the error, or were they already on the page the last time you tested the site live without errors using the structured data testing tool?