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Hello Tom,
I think using RewriteRule is the way to go so no problem there. You may need to use a RewriteCond (condition) to exclude certain directories so you're not redirecting the entire site. You can read more here: http://stackoverflow.com/questions/4307780/whats-the-difference-between-rewriterule-and-redirect-301 .
I'll keep an eye on this and hopefully someone with more direct implementation experience with regex an help out.
As MrLeeB said, users may not be able to find what they're looking for and there would likely be some unnecessary wasting of "crawl budget", which could have an negative impact on indexation and rankings.
As Mike R. said, it would probably be terrible for the user-experience, and thus rankings and conversion rates, if you had too many categories.
For many years eCommerce businesses have built out category pages based on internal-searches performed by visitors, as well as the keywords they used to find the site on search engines. When used sparingly, this strategy can help inform the category structure of the site while offering a landing page for high-value keywords.
It can help copywriters understand which pain points and questions are trying to be solved, thus which should be called-out as benefits of the products within the category. It can even inform which products you source or develop to sell.
When abused, like when software, website code or database logic automates the process of creating these pages, the results can be devastating to the business.
After a few months of long-tail growth, the site may experience a major ranking loss across the entire domain for all but clearly branded and hyper-long-tail searches. If you are in the game of burn-n-churn, it might work for you provided you pay for some seed-traffic to build out the keyword lists.
...just in case you were thinking down that path.
No problem Cliff. I hope you found it helpful, and I'm happy to hear this has been cleared up for you. It's something I'll keep in mind if anyone else has a similar issue.
Hello CHolidays,
I don't see the pop-ups. Has this been changed since your post?
Often times on eCommerce sites you'll have a "quick view" window to see the item in a larger photo, and possibly read the product description. There is no single answer as to how this affects SEO because there are many ways to implement it. If I could see an example I would have more feedback.
I noticed while checking out the site that you have a broken link in the main navigation. It's the one that goes to the Island-Escapes page (Vacations).
Thanks Rhonda! It sounds like this thread will benefit many people then.
I'm sorry to hear that and can understand your frustration. Sometimes the way Google treats legitimate businesses in certain hyper-competitive industries is unfortunate. You're guilty until proven innocent.
I did not see anything wrong with your code. Maybe the manual reviewer didn't clear their cache? Maybe they were looking at a different URL than me, which still had the product schema without a buy button. Aggregate rating is clearly documented as being compatible with the Organization Schema type, and is described as "The overall rating, based on a collection of reviews or ratings, of the item."
If this were my site the next thing I would try is removing the Schema from every page except your home page. Maybe someone else has experienced this first-hand and will respond with a more helpful answer.
Ain't that the truth.
A good rule of thumb might be: If there's a BUY button that adds an item on that page to a shopping cart, use Product schema on that page. If that buy button is on every page of your site for the same product, it's going to seam suspicious coming from anyone but a household brand.
How do you know that wasn't it? I'm just curious so I can learn from it.
If you're using organization Schema, it should be OK to show on every page. If you're using Product schema it should only show on a page where they can buy the product.
I think it may have to do, as you guessed, with the use of Product schema. You should try Organization schema. If you have an actual product landing page, with a price and Add to Cart button, that would be where you would put the Product schema, but only put reviews about the actual reverse mortgage product. Most of the reviews on the home page seem to be about the company as a whole.
As long as you're using the same Schema in both places I don't think it would hurt to have them both - JSON-LD in the HTML header and as structured data markup in the HTML where that entity exists on the page.
You can play around with JSON-LD here to see what it would look like:
http://json-ld.org/playground/
Hello Sarmad,
I don't recommend having a single-page website on the front-end. You can handle the loading of content however you like: Javascript, lazy loading, dynamic serving.. as long as each section/page has a different URL. A hashtag is not a new URL, but rather a named anchor link to somewhere else on the same page. Thus, using this technique you would only have a single page indexed in Google, not a lot of room to target different topics.
Lots of sites use the parallax design style, but have multiple pages. Parallax and single-page are not necessarily synonymous. The most common use on a multi-page site would be to tell a story on a landing page or the home page.
More concerning to me right now is that it looks like they're putting their clients' sites on their own subdomains, which are fully indexable by Google: https://goo.gl/z9dSDl .
Webicultors,
Read this thread on Google's Product Forums. Let us know if it answers your question. If not, at least you're not alone...
Upon reading several similar threads on various forums and Q&A sites, it appears this is a very common occurrence resulting from a disparity between what the two tools define as an "error". The testing tool seems to be limited to errors in syntax / markup while GSC may see missing elements as errors.
Two servers? The existing one to process the redirects and a new one to handle the reverse proxy. Or vice versa. So the DNS for the old domain would point to a server that does the redirects. However, the server that hosts the site will be set to reverse proxy.
Another way of looking at this concept would be to take down and redirect the old site, and to start a new site, with the exact same files/database, that will be used to serve the content in the subdirectory/folder.
Ask what they think of that idea. I certainly don't have all the answers to every situations, but will do my best to help you find a workable solution.
Great answer Chris!
Manas,
It sounds to me like Google does not consider your brand to be an "entity" worth ranking for it's own brand name. This is why you're getting the "Did You mean?" link or "Search instead for..." in search results for your brand. The stronger your brand becomes - in Google's eye's - the less likely it is that people will see "Did You mean?" for the search.
Of course, without actually knowing the terms, it's difficult to say. If your brand name is "Helocopter" it would need to be VERY strong for Google not to show results for "Helicopter". However, if your brand is "HeelCooper" you could probably resolve that problem, and several of your others, with the suggestions below.
Organization Schema with Schema.or Markup in the HTML or with JSON-LD
Add and Define your brand on WikiData, Wikimedia and other open data sources, or repositories for brand entities
Work your way up to WikiPedia by doing noteworthy things that generate press
There are many ways to format things:
(Street, St. | Road Rd. | 1800, 1-800 | 555-999-5555, (555) 999-5555) | ABC, ABZ.
The important thing is consistency. You need to "Disambiguate" your brand from whatever that other keyword is. This is important for search, but also in reducing the amount of your potential customers who misspell your brand.
You need to do both.
The reverse proxy isn't about SEO so much as the ability to use subdirectories instead of subdomains, even though the subdirectories are hosted on different servers. You have to use a reverse proxy for the technological requirements of using a subdirectory (folder) instead of a subdomain when you're hosting sites on different servers but want to combine them on the same domain.
The 301 Redirects will ensure the users (including search engines) that visit the old URL on the subdomain get forwarded on to the new URL in the subdirectory. This is what preserves pagerank, and provides a good user experience. Do not keep the content available at the old URLs; Do not allow those URLs to return a 404 Status. 301 Redirect them.
I hope that clarifies your situation.
I checked the source with my default user agent (in this case Firefox) and did NOT see an H1 tag.
I checked with my user agent set to GoogleBot and DID see an H1 tag, which did have that keyword phrase in it.
I checked again with a default user agent, but this time with JavaScript disabled, and could not see anything at all on the viewable page (blank white page), though the source code was there without the H1 tag.
So it seems to me like you're pre-rendering the page for GoogleBot, and are including the H1 (and other header tags) as part of a fully-rendered page for search engines. However, because that Header tag does not exist if you turn JavaScript off - or if you're not Google - there may be a risk of Google seeing this page as "cloaking".
Pre-rendering is good. It's not a "bad" type of cloaking if you serve the EXACT same page to search engines that you serve to everyone else. Unfortunately, this does not seem to be the case with the way this page is set up. Google sees one thing, other visitors (with or without JavaScript enabled) see something else.
I know developers are head-over-heels for single-page apps and JavaScrpt frameworks, but this stuff is starting to drive me nuts. It's like trying to optimize Flash sites all over again. On the one hand you have Google bragging about how great they are at crawling JavaScript, even going so far as to say pre-rendering is not necessary... And on the other hand there are clear, sustained, organic search traffic drops whenever developers start turning flat HTML/CSS pages into these single-page JavaScript framework applications.
My advice to you is that if you're going to Pre Render a page for Google, to A: make sure the page a user with JavaScript enabled sees is exactly the same as what Google sees, and B: See if you can pre-render pages for visitors without JavaScript enabled as well.
Tormar,
Can you share the site so we can see exactly what's going on and provide a better answer?
We find many eCommerce sites overdo anchor text. For example, if you sell Car Stereos and you have brands/manufacturer categories in the navigation, this is too much anchor text for "car stereos" below:
Car Stereos by Brand
JVC Car Stereos
Clarion Car Stereos
Kenwood Car Stereos
Blaupunkt Car Stereos
....
We advice those clients to use labels like this:
Car Stereos by Brand
JVC
Clarion
Kenwood
Blaupunkt
...
Without seeing your site, I'm not sure exactly what you're doing. However, if you find that the changes you made continue to have a negative impact on your rankings, the obvious choice would be to undo those changes.
Hello 94501,
First of all, congratulations for being on top of this right now. It's unfortunate that most businesses are just trying to keep their heads above water on the basics. You are a very forward-thinking marketer.
a) Is this a good idea?
Yes, I do think this is a good idea. I've been experimenting with it myself.
b) What might help achieve the intended search result?
1. Domain Authority overall, as well as the Page Authority of these pages.
2. Being on the first page of Google, the higher the better (though they do use content from results lower on the page too)
3. Formatting on the page using easy-to-understand markup like header tags and lists, which it sounds like you're aware of already.
4. Formatting of the question and the answer to make that Q&A relationship obvious.
c) Does it matter that the box answers are summarized from a variety of folks forum posts, so not just one author?
1. I don't think the author, or mixture of authors, matters. However, it may be difficult to format it in such a way as to give multiple answers. Maybe choose the best one, or write your own based on an amalgamation of them all.
d) Might it drive up bounce rate on the actual page?
1. Not if it answers the question.
2. You risk someone not even coming to the page because they have their answer already, but I think this is what Google wants to happen so that wouldn't be a negative ranking signal. And if you're in spot #8 with a #1 Answer Box that's definitely a net gain for traffic.
e) Other considerations?
1. Have you looked into SEMRush yet? They have a feature in Beta right now that lets you see all of the enhanced search results (including Answer Box, Knowledge Graph and others) for which a site ranks.
It sounds to me like you need to do a Content Audit with the goal of pruning out all pages with zero traffic and zero links from the index. See the following resources:
How To Do a Content Audit - Step by Step (Moz)
Classic Content Audit Articles (Linked-In)
Content Audit Case Studies (Linked-In)
Using URL Profiler for Content Audits ( URL Profiler)
Here's the slide deck for a presentation I gave last year about them.
Here's a recording of a webinar with the presentation above.
Common Content Audit Strategies I think the site you described would be considered Extra Large with a Penalty "Risk" so this is what the tool recommends:
"Focus: Prioritization of Pages for Content Optimization. Are you SURE there is no content-based penalty risk?
Most sites with this many pages have major content issues, meaning this would be the wrong “situation” for them. In the rare case that they don’t, prioritize the pages based on rankings, traffic potential, revenue… and propose how many to improve each month with ongoing copywriting and on-page optimization."
I recommend using Shopify for the eCommerce portion of the site, but using Wordpress for the blog. Ask Shopify support if you can install Wordpress in a subdirectory /blog/ instead of a subdomain blog.yoursite.com. To Ruth's point, don't change any of the blog URLs if you don't have to.
I wouldn't use WooCommerce if you're going to have a serious online retail brand. Wordpress is about as good at eCommerce as Shopify is at blogging.
I didn't see anything about these links showing up in GSC. If that's the case, please let us know. I have seen links show up there before that first 302 redirect to another site. In theory, these shouldn't pass pagerank, but historically Google has had some trouble figuring out 302s.
Nicholas, I agree with Matt Antonio as well. If the link the href tag goes to a ShareaSale URL it should not pass pagerank.
However, it looks like instead of just going through a 302 redirect, affiliate links like the one below just go to a 200 (OK) status page, which uses javascript (window.location.replace) to send the user on to the merchant's site. It doesn't surprise me that this could become an issue now that Google is so good at crawling javascript. But they are still pretty terrible about figuring out what it "means" in terms of what should show in the search results.
Are merchants still getting good ROI from programs on massive affiliate networks? It's been awhile since I've seen that work in a brand's favor over the long term.
How long did you let that test run for? I have seen plenty of first-hand evidence to support the assumption that Google purposefully moves rankings around like this when they see changes. It used to be easy to test things. You change something, wait a couple of days, check your rankings. The search quality team at Google has no doubt known for a long time that this is how many SEOs operate. It isn't surprising to think they may purposefully push down rankings for awhile just to confuse webmasters / SEOs who are trying to reverse engineer the algorithm or test things like this.
Thomas,
I agree with everything Kane suggested. Additionally, you might ask GoDaddy if you can add some Google Tag Manager code to the site so you can edit header and body code without messing with Godaddy's website builder. It might be a learning curve for you, but Google has good documentation and courses on how to use GTM.
Interestingly, I was able to access your home page without the redirect several times as well. Maybe they're running some kind of A:B testing? If so, that's not the way I would suggest going about it.
Hello Anirban,
I'm going to list a few resources below related to mobile site SEO and testing. However, I think your problem may have to do with the fact that your home page 302 (temporary) redirects to /NRI-Real-Estate.htm, which then has a Rel Canonical tag pointing to the / home page. Basically, this acts like an infinite redirect loop.
To see this for yourself use one of these HTTP status checkers:
https://httpstatus.io/
http://tools.seobook.com/server-header-checker/
My recommendation would be to use / as your home page. Keep the Rel Canonical tag the same, and 301 redirect the / page to /NRI-Real-Estate.htm.
Now for mobile... I noticed the HTTP header of the home page returns Vary: Accept-Encoding. This works for responsive design, but if you are truly doing "Dynamic Serving" you'll want to use Vary: User-Agent as discussed here.
For testing the design to see if it is being adjusted for mobile users I like to use my iPhone and iPad, as well as these emulators:
http://mobiletest.me/
http://www.mobilephoneemulator.com/
Or the one included in Chrome Developers Tools.
Thanks Troy!
Let us know how it goes. That does sound very promising.
Don't forget to create a new profile view so you don't sku the data in your default view.
Hello Anirban,
What is the website? Is the mobile site on a subdomain, separate TLD, within a sub-directory, responsive on the same URLs... ?
Hello Joey,
While I appreciate your quest for data, I'm not sure you can use the same technique described above unless you can convince Google/Youtube to set a cookie for you.
You'd think you could just look for YouTube's cookie whenever someone visits your site, but that isn't possible:
http://stackoverflow.com/questions/30637365/how-are-youtube-and-google-accessing-each-others-cookies
Thank you for the update Kavit.
As long as those pages continue to return a 404 status code you shouldn't have any problem.
The "penalization" risk occurs when you allow those pages to be indexed with a 200 OK status code in the http header, and if you allow them to be crawled. Here are a few links to educate yourself on what the person was probably referring to:
https://www.mattcutts.com/blog/search-results-in-search-results/
Basically the strategy you outline is fine so long as those internal 404 and internal search pages aren't indexable by Google.
Hello Coadr93,
The two numbers come from two different sources (GSC and the GA Script on your site) so I wouldn't expect them to align. Think of the Search Engine Optimization data Google shows in GA as a representation of which keywords and landing pages are working, relative to each other. I definitely wouldn't use it for reporting.
The GA data should be closer to the truth, as it relies on the script, which should appear on every page on your site.
If I go to Acquisition ---> SEO ---> Queries in Google Analytics for a website I run, I see 400,852 impressions and 7,126 clicks. I get the same number with the Landing Pages report under SEO in GA.
If I go to Acquisition ---> All Traffic ---> Source/Medium ---> Google Organic I see 7,291 sessions for the same time period.
There is a difference, but not a huge one.
If you have looked at the same reports and the discrepancy is as large as you stated in the original question, I would look into verifying your sites in GSC and making sure the right one is connected to GA.
You can verify in several ways, including at the DNS level, or with your GA tracking code:
https://support.google.com/webmasters/answer/35179?hl=en
Good luck!
Hello Rebecca,
Screaming Frog is capable of a lot when set up properly. Mike King has a great post about running it on Amazon Web Services (AWS) so it could fit your cloud solution request. Have you checked out Seer's guide to doing almost anything with Screaming Frog? Do you have "Check External Links" checked? Also "Always Follow Redirects" should be checked. And you can set the "Max Redirects to Follow" to whatever you like.
If that doesn't work, have you tried Deep Crawl?
Could you give the main/featured image a custom alt attribute, and let the rest share a format like you show above? So like this:
alt="Blue Cotton Tee by Billabong"
alt="Alternate Billabong Tee Image 002"
alt="Alternate Billabong Tee Image 003"
alt="Alternate Billabong Tee Image 004"
alt="Alternate Billabong Tee Image 005"
I would not leave the rest without an alt attribute.
Hello Katherine,
I hope I understand your question correctly.
So you are using Google's Data Highlighter to mark up page elements on your site, but there is a pop-up window that you need to get rid of when using the highlighter?
If you can't get rid of the pop-up when clicking on the X, have your developers temporarily disable it. If you turn off javascript on your browser it will probably kill the pop-up, but it would also probably keep GSC Data Highlighter from working.
If you are trying to mark up the information within the pop-up, I'm not sure that's even possible with Data Highlighter. You would probably have to do that in the code on your site.
I did not mean to imply that AMP would fix your problem, as asked above. But, if you are interested in mobile optimization (including the snippets displayed in search results), you may want to check that out.
To answer your question, I don't think you are doing anything "wrong". Google likely handles desktop and mobile separately so you may have breadcrumbs on one and not the other. Having the code on the page does not guarantee that Google will display something in the search results.
Hello Micromano,
See this thread on Stack Exchange. You can mark up your organization, as well as any organization (or other "entity") that you describe / discuss on your website. Marking up an organization doesn't mean you are necessarily affiliated with them UNLESS you use the "SameAs" tag to connect that data with your own website, wiki page or social profiles...
Also, you may want to look into using JSON-LD instead. You would still base it on the Schema.org hierarchies, but the code is slightly different. The cool thing about JSON is that you don't have to show all of the data you're marking up. It can just be in the source code and not visible on the page, similar to meta descriptions as far as that aspect goes.
Here's what I would do.
1. Put Organization Schema for YOUR business (or your client's) in the HTML header of EVERY page using JSON-LD. Here's a generator I like. Also check out the JSON-LD Playground for testing your code. Don't forget the SameAs tags pointing to other sites/pages that you can verify as "official". This includes Wikipedia pages, Wiki Data pages and social profiles.
2. Also surround information about YOUR business (logo, NAP...) with traditional Schema.org Organization markup.
3. Use traditional Schema.org Organization markup for the business listings, and include a SameAs tag around a link to their official websites.
Here's a good Stack Overflow thread to check out: Mixing Together Schemas.
Hello Anirban,
Thanks for clearing that up. Again, Google does not always show markup just because you have it on the site.
If you are truly concerned with mobile optimization in the SERPs, check into Accelerated Mobile Pages (AMP)- https://www.ampproject.org/ .
Best of luck!
Hello Rox,
I hate the idea of you going away unsatisfied with unanswered questions. Let's try to work through this. Let me approach it from a different way, as I may have misunderstood what you were asking.
https://sub.domain.com/quote/?affiliate_id=xxx
https://aff_xxx_affname.domain.com/quote/
The first URL is the one I'd go with because it's easy to rel canonical back to the base URL and you're keeping it all on one subdomain. The second version creates a new subdomain for every affiliate, which I don't think would be a good thing.
Please let me know if I have understood your question this time.
Thanks!
Not if that something has to do with affiliate landing pages.
All of those subdomains should have a robots.txt file that disallows the search engine from accessing them in the first place. In that sense, it doesn't matter which you choose for SEO. Or am I missing something?
Nobody can answer this question without seeing your code. Can you share the site? Maybe by private message?
Hello Adam,
Screaming Frog should give you the full URL. If you're not getting it something is wrong and you should contact their Support team.
If you're talking about Google Analytics, which tends to do that, try this fix:
https://splitter.uservoice.com/knowledgebase/articles/178552-how-to-show-the-domain-part-of-a-url-in-google-ana
Also, both pages have similar metrics. Yours has higher page authority because you have far more internal links (mostly from those paginated pages, which are very low value internal links). Your competitor has higher domain authority though.
Neither page has any external links found by Open Site Explorer. In addition to figuring out the pagination for your site as a whole, I would work on getting a few high-quality, organic links into that page. Here's an idea:
Write an awesome article about Home Organization Strategies and pitch it to some Home Organization blogs that rank well on Google. Only place it on 1 site though. This is not an article distribution situation. Place it on the highest quality site you can get it on. I'd start by pitching it to the top three, wait for a response, and then move down the list.
This article should be about Home Organizing Strategies in general. It should mention several great ideas that have nothing at all to do with this page, other than being about organizing and/or storage. However, ONE of your tips should be about storage containers, which will give you the opportunity to provide a meaningful, helpful link to this page. Don't use anchor text. Just the domain name or "click here" will do.
You don't need many external links to this page to compete. It's a category page, and your competitors don't have a lot of links into those deep category pages either. So don't go overboard. If it works and you move up a page or two, don't assume that repeating the same tactic will make you rank even better if you do it over and over again. There are plenty of other eCommerce link building strategies and tactics you can use.
Becky,
Your competitor uses a javascript framework of some sort to change the products on the page when you click pagination links. There is only ONE page, as far as the URL is concerned (the only think that changes is addition of #2 in the URL, which isn't considered a new "page") by Google.
There are pros and cons to this approach, but the cons can be alleviated with solutions like those discussed in Built Visible's guide to javascrpt framework SEO.
On the other hand, your site uses standard pagination in which each paginated set is a new URL. There are pros and cons to this as well, but the way you have it set up will magnify the cons. For example, each paginated URL has their own self-referencing rel = canonical tags. This is fine, but if you're going to allow them to represent themselves as completely new pages, you need to get rid of that SEO text at the bottom of all but the very first page. Otherwise it's duplicate content.
Furthermore, I would mark all paginated pages with a Robots Noindex,Follow tag so they don't bloat Google's index.
Can you share a link to a page with the code? You should use @id to indicate the URL of the entity being defined by the Schema. I think it's OK to have multiple @id's per page, but I think you should only have one per "node" since each node is identifying and defining one entity.
If the problem has to do with the same @id being used several times on the page, you may want to look into @base, which I think would allow you to specify the @id of the entity once for the entire page: http://www.w3.org/TR/json-ld/#advanced-concepts
Note: I'm not a developer. I have implemented Schema on several sites using JSON-LD, but only have a basic working knowledge. If you share the code perhaps it will be easier to assist you.
Hello Taysir,
I don't like the suggestion of trying to rank for similar searches. That smells like "bait and switch", and would probably lead to poor user-engagement metrics, which would eventually harm your rankings across the board.
Creating demand for new products and services is always a challenge. You have to get out of the pattern of thinking about keywords and start thinking about personas and topics instead. You'll be writing very early buying-stage content for each persona. This is content designed to drive traffic from people who might be interested in what you have to offer, but don't know about it yet. Here are some examples without me really knowing enough about the product to give "real" suggestions:
Persona: Style Focused Samuel
Interests: Fashion, style, celebrity culture, music
Topic Idea: The Footwear Style Guide for 20016
Details: Contact publicists and send free samples to celebrities and athletes. Show pictures of celebrities, fashionistas and others pushing the trends of footwear. One of the several different "trends" to look out for will be your clients' innovative shoe product. Publish this on a shoe/footwear or fashion blog if you can.
Persona: Price Conscious Carroll
Interests: Family, budgeting, jogging
Topic Idea: Saving Money on Kids' Shoes
Details: Kids wear out and grow out of shoes constantly. Here are a few ideas to keep kiddie footwear expenses from breaking your bank. 1. Once-Upon-a-Child... similar stores. 2. This "innovative" shoe product that will lasts for years, guaranteed (again, I know nothing about the product so...).
The idea is to introduce them to the product and brand by means of addressing their interests and concerns. If you get them to your site, offer a freebie, discount, premium gated content, or something else worth providing their email address for.
Step 1 - Identify the audience segments most likely to be interested in this new, innovative product.Step 2 - Create an audience persona for each of your major segments (2-3 typically). Include things like what they are interested in; where they currently go online to read, watch, socialize and shop; who influences them online; etc...
Step 3 - Write content that both addresses their needs/interests while at the same time featuring this brand and their new footwear product. Preferably, publish the content on a site you have identified as a place where this segment hangs out online (e.g. Jogging forums, fashion blogs...) to reach an audience much bigger than you would by publishing it on your site. The content should try to get them to the site though - usually by peaking their interests for more information, or offering them something of value.
Step 4 - Collect their email address when they come to the site.
Step 5 - Nurture them to a purchase over time through email offers (premium content, discounts, freebies...)
If you need to create demand for a new keyword search, just use it in the content, press releases, etc... and over time some search volume should start to creep up. In the meantime, don't let that keep you from driving qualified traffic to the site with persona-based topic research.
Good luck!
If your "brand" is going to be "Region Family Holidays" then an EMD is fine. Just make sure you're branded that way, and try to cultivate a variety of natural backlinks.
If your brand is "Acme Travel UK" and the site is regionfamilyholidays.co.uk then you'll be fighting a losing battle.
Hello Deacyde,
As you've probably guessed, this is a difficult question to answer without actually seeing the site and the content in question. However - generally speaking - it is best to consolidate your efforts on fewer pages.
Related to that, even though there aren't any other "synonyms" that produce much traffic, making sure you are writing about the topic in a natural way, using related words, synonyms, co-occurrence words... should help.
Links are often the big factor in cases like this, all other things being equal. I assume these pages have content that would entice people to link to them?
Hello Kavit,
I would suggest putting unique Title tags, meta descriptions and content on those pages. They are very thin as it is, and all of the content is boilerplate.
There are 57,100,000 results on Bing for: "Search for an Australian Business, Government Department or Person" which is the content on the home page you shared.
There are 60,600 results on Bing for: ""There was a table set out under a tree in front of the house, and the March Hare and the Hatter were having tea at it" which is the content on this page: http://wp-seospike-weblbl.naws-sensis.com.au/bing-seo-control/no-metatag.html .
And so on. I can see why Bing wouldn't want to add yet another thin, duplicate, orphan page to their index. My advice would be to build out those test pages with a design template and to put original content, title tags and meta descriptions on all of them. Then repeat your test.
Is there any chance of getting a URL for the domain in question?
Have you read this yet?
https://builtvisible.com/javascript-framework-seo/
What are the URLs like that you're asking Bing to index? Which is closest?
Hashbang
http://www.IWishJSFramworkWebsitesWouldGoAway/#!
Escaped Fragment
http://www.IWishJSFramworkWebsitesWouldGoAway/?escaped_fragment=
Base URL using Angular's $location service to construct URLs without the #! via the HTML5 History API http://www.IWishJSFramworkWebsitesWouldGoAway/
I know this doesn't answer your question, but hopefully it will get the discussion started.