Thanks again Patrick.

I thought this was a good summing up by Neil Patel.

Hi

In my quest to develop a strategy to enhance "brand exposure" I'm considering guest blogging on sites with very good authority. However my question is;

1. Can I post my article and place my "author bio" (which includes my company linked name and social platforms)  at the bottom of an article?

2. Should author bios links be no follow?

3. Or, does Google allow page rank to pass for this.

We have some fantastic articles that are based on projects we've carried out, and would like to share these with readers on Dezeen, Contemporist and the rest of the interior design world.

Your help is always very much appreciated!

Regards

Gary

Yes relevance is a key performance indicator.

Thanks again Tom. Your feedback on this subject has been invaluable. If you do come across any data which supports citations to SERPS, please do let me know. I very interested to know its true impact.

Thanks so much for your detailed reply Tom. Unfortunately Moz is not available to the UK, yet!

I would love to dig deeper into the true impact citations have on SERPS. What are your thoughts on this?

Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact.

Has anyone used Bright Local for Citation Burst, please let me know?

Thanks

Gary

A few which are considered "natural" are perfectly fine if there is "relevance." However excessive link exchanges "you link to me, and I'll link to you" or partner pages for the sake of cross linking in not good and will get you in trouble with the Google Police.

My advice, keep it natural.