Hi adamxj2, thanks for trying to help me out!

So I too am aware of the "Map & Search Photos" section of GMB.  In our case, one of the photos that was uploaded in this section is being used currently.  However, there is no way of designating which one should be used as the main Knowledge Graph image on searches.

A lot of platforms use either the first or last image uploaded as the default image, but it appears the one that Google chose to use in our selection of photos we uploaded is one that was uploaded in the middle of all the others... in other words, it wasn't the first or last photo uploaded.

So in lieu of deleting everything and ONLY uploading the 1 photo you wish the knowledge graph to show (which isn't ideal), we are still left trying to figure out how to tell Google which image to use.

If you find out anything more or know anything more about this, would love to hear!  Thanks again.

How can one change the image that Google shows in a business' knowledge graph in the SERPs?

And the image I am referring to is the one that typically appears to the left of the map within the knowledge graph box, above the business' name.

The current image that is being used in my client's case is an image that was uploaded in their Google+ My Business profile, but there doesn't appear to be any particular reason why that one was chosen (it wasn't the first or last image uploaded, nor is it selected as the profile picture).

As user-interaction increasingly becomes important in rankings, I would like to change this to something more attractive.

Thank you for any help and guidance!

I am cleaning up some spammy backlinks for a client and will be submitting a disavow at Google.

This particular company website has 2,000+ backlinks from the domain wn.com which appears to be "World News". If you go to it, it appears to be nothing more than scraped content from other sites.

Here is a recent example, where my client is linked to (I don't even see the backlink on the page, but it is in the source code!):
http://article.wn.com/view/2013/11/22/Hungarian_Woman_Sentenced_to_One_Year_in_Prison_for_Her_Role/#/related_news

But when I look at Moz metrics, WN.com has a domain authority of 90! So I don't want to disavow something that could POTENTIALLY be helping us.

The client's website gets zero traffic from wn.com and I've never seen my client linked to in anything worthwhile... it kinda looks spammy to me.

If you were me, after looking at WN.com and taking everything into account... would you disavow it?

This client really needs to create a healthier backlink profile.

Thanks!

Hi Guys, thanks so much for some great insights and thoughts on how best to proceed.  I am going to try some of your suggestions and I will be sure to report back on any findings and results.

Miriam - I am using a closely similar, albeit fictitious name, because I had to sign an NDA with this law firm.

I do have a final, somewhat related question for you two...

When building citations, should the law firm list their business name as...

Rosenberg & Dalgren, LLP (notice us of comma before LLP)

• or -
  Rosenberg & Dalgren LLP (notice no comma before LLP)

Does it even make a difference whatsoever?

Thanks!

One of my clients is a law firm with a Business name like the following:
Rosenberg & Dalgren, LLP

They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand).

Here is the dilemma we are in...

When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png).

But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up!

So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"?

I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc).

So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic?

Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc)

Thank you for any help and guidance! We appreciate it!