+1 Kate

To add on what Kate said, you can typically get a little more data to help you pinpoint what it is by clicking on other and then looking at secondary dimensions such as medium, ad distribution network, placement domain, campaign, etc.

Hi There,

As the other people have said here, 2 weeks isn't very long for Google to sort this out, though I know it feels like a really long time. While Google and Bing say they will treat 302's as 301's if they think it's a mistake, but I haven't really seen this happen.

Whenever I do a URL migration, I always submit a sitemap with the old URLs to help Google pick up the 301's faster. In your situation, I'd definitely submit an xml sitemap of as many old URLs as you can find to help Google pick up the updated redirects ASAP. Do you have any old files that you could pull URLs from (I know you don't have an old xml sitemap, but maybe a csv or something like that)?

Good luck!

As Mike pointed out, this is pretty subjective and I think you can pretty easily make either argument. I think I'd tend to avoid the slider as it takes up a lot of space, but that's just an opinion. If you really want to find out if one is better than the other for conversion, test it using software such as optimizely! Otherwise, I'd go with your gut.

To answer your questions:

1. I think the practice you described sounds good, should help establish credibility and trust, right?

2. Using the SEM Rush example, I might add a quote from one of the above clients for added credibility. On your /clients page, I'd probably do a couple things: I would add quotes/testimonials for each logo if possible - it's one thing to work with someone, but it means a lot more if you have a quote from them. Second, I'd look at doing case studies if possible.

As I mentioned earlier, you should really test everything. Everyone has an opinion about CRO that's based on their experience but every vertical, niche, and company is different as are their customers so don't just take someone else's word for it. Test everything!

Hey Randy,

A couple things here. First, a big part of you being targeted by Google for comment spam depends on proportions - if you have 30 links in comments pointing back to your site and you only have total links to your site, then yes, that could be a problem. If you have 4500 links pointing to your site, probably not a big deal.

If you have a decent size backlink profile, and the links in comments drive a decent amount of valuable traffic, I wouldn't shy away from this. If I did it, I'd just use the naked URL, not any anchor text. They already nofollow comment links so I wouldn't worry about this.

Finally, while this might not be bad, make sure that you're adding value to the conversation, not just dropping in links - not worth it to upset people and get yourself blocked.

As everyone else has said, it doesn't really make a difference whether you have a file/extension as part of the URL. But if you do change your URLs and 301 redirect the old URLs to the new, you will lose some link equity (typically about 10%-15%); I'm not sure if this devaluation is reflected in OSE/Moz metrics.

That said, I would recommend showing the directory without a file extension (using consumerbase.com/ instead of consumerbase.com/index.html). If you change platforms in the future to something that runs off PHP or some other language, displaying .html file types might not be an option but you can always display the directory. If you set yourself up now to display without the doc type, you don't have to worry about these changes in the future as much.