My answer is only relevant for internal links of course, otherwise Nikolas is on point
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- Gustav-Northclick
Gustav-Northclick
@Gustav-Northclick
Job Title: Digital Marketing Consultant
Company: Mystore AS
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Latest posts made by Gustav-Northclick
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RE: Internal linking question
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RE: Internal linking question
Use breadcrumbs, in that way all of your content will be reached through internal links. I know that it sound easy and it really is.
With breadcrumbs you will get a link back to the previous page and from there the other pages, important to notice is that it's important that you have your content organized in a relevant way so that the breadcrumbs actually goes back to a relevant page for the topic.
See fictional example below where you are on a landning page with little content
Car dealer startpage -> Used cars -> Model-> car
Car dealer startpage -> New cars -> model -> car
The breadcrumbs will make sense and also improve the usability of the site.
/ G
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RE: Meta keywords no longer in use
Search engines may still use it for discovery. Meaning simply answering the question: what should the page potentially rank for?
best, G
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RE: Meta keywords no longer in use
I usually say that if Google does it the others are doing it as well.
So:
The meta keywords tag is not in use for SEO with regard to Google and Yahoo.
I'm pretty sure Bing doesn't either.
Best, G
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RE: Identified blog issues, anyone able to help?
Yes you are correct.
You need to have a summary title on them that indicates that this is page 1 or 2 and so on.
It's a good idea to use rel="next" and rel="previous" .
See more info from google about this:
http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html
Best, G
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RE: Meta keywords no longer in use
Here's Googles post about it:
http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
Hope this was what you were looking for.
Best, G
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RE: Buying an existing domain with higher ranks for redirecting
A 301 should work fine.
You should in theory gain some linkjuice and rankings from the domain.
However the effects wont be as good as regular do follow links to your site.
But as Marcin says it's still an efficient way...
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RE: URL structure
The timestamp is totally up to you if you think your URL:s will look better without them.
However Google tends to give pages with clear indications of when the information was published a little boosts. And they do mention that freshness is key for content.
So the timestamp is important but I'm guessing that you'll have a timestamp in the article with the standard WP config anyhow so it's really not that essential in the URL. But If you have many articles it can be good to have a time indicator in them, if only for your own use.
To give yo a better example of how the permalink settings could look in WP:
/%category%/%postname%/
If you do it this way you won't have a timestamp in the URL.
* Remember that WP will use only one category in the permalinks so I reccomend you to only have one category for the URL.
Both way works, just choose one and remember that you need to stick to the one you choose so that the inbound links don't loose effect.
best, G
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RE: URL structure
That's correct
- otherwise it would be seen as duplicated content.
But that doesn't create any problems for you.
Just set the structure to:
Maincategory/subcategory/nichecategory/timestamp/article
EG:
For Xbox:
Reviews/xbox-360/timestamp/game-review-name
FOr PS3:
Reviews/Ps3/timestamp/game-review-name
This should work fine
Best, G
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RE: Another deduplication question.
Quick tip:
Usually you can just contact your Hosting company and ask them to do the 301 redirect for you if you feel uneasy tampering with code on the server.
/ G
Best posts made by Gustav-Northclick
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RE: RSS feeds- What are the secrets to getting them, and the links inside then, indexed and counted for SEO purposes?
If I understand the question correctly you would like your content to be spread to other sites through rss feeds and then be indexed there with a backlink to your site?
Number 1: there must be a reason for the other site to index and create a backlink to your site.
Number 2: these links are almost always "no follow" and therefore need to reach a very high amount of links to be of any real use for you if you want to affect the serp.
eg: You submit your site to several "ping" sites of your choosing that index certain content and then when you publish a new story these sites get pinged from your cms and a nofollow backlink is created for you on that site,
Just make certain that these sites that you ping actually has good content and have fills a puropose for the visitors.
A better way though to keep control over the material is to create an own site running wordpress where you write about your site as a blog. Just put a news section in a sidebar and put your RSS feed in there. wordpress sites are indexed extremly fast and when you own the site you can choose to use follow links in the section on the blog site.
This should lead to a faster indexing and you create backlinks that have a function and furthermore you own the site linking to you primary site.
A short summary:
RSS feeds are good to spread content and attract visitors. They're not a quick way to get backlinks.
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RE: Buying an existing domain with higher ranks for redirecting
A 301 should work fine.
You should in theory gain some linkjuice and rankings from the domain.
However the effects wont be as good as regular do follow links to your site.
But as Marcin says it's still an efficient way...
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RE: Does it matter what text you wrap in an H1 tag?
Hi!
The H1 is always important, I've tried several test with the h1 and title tag to see if the correlation still works and improve rankings. In my experience it does.
As long as you don't use css to modify the h1 so that another element of the text below is actually bigger or resemble an h1 it should be fine. Don't try to fool Google by changing the appeareance of the h1 to much(use common sense), remember you can always use an H2 tag below if it makes the content better.
Remember the H1 should always be unique for the page and should not be the same on several pages.
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RE: Meta keywords no longer in use
Here's Googles post about it:
http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
Hope this was what you were looking for.
Best, G
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RE: How important is sticking to an exact keyword?
Ok Forget keyword density, it only affect the site in a non user friendly way.
This is what you should focus on(in my opinion), I call this the three simple keyword rule.
Here we go:
- The title must have the keyword in it. eg: title: Rules for Friends with Benefits
- The heading shall reflect the title but in a more focused and detailed way, eg: These are the rules for friends with benefits.
- The content delivers the answer to the heading. eg: You will naturally include the keyword in the text content since you structured the article around the heading. Make sure that you start with a summary that reflect the title.
Let's break this down in a descriptive way:
- The title describes the heading and content in a summary way with no more than 65 characters. this keeps it focused and relevant.
- The heading explains the title in a more detailed way.
- The content reflects the title and heading in a descriptive and informative way that has a summary that reflect the title and the full length article reflects the heading.
There we are, now try to follow these rules and you don't need to wonder about the keyword density and you'll automatically create good content that is visible and often better than the competition in the SERP.
Best,
Gustav
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RE: Does it matter what text you wrap in an H1 tag?
Ok, now I understand what you meant
I agreee, In my opinion that's not a good way to use an H1 tag.
It would still work for rankings but I would also consider it as trying to cheat google.
It's always better to look at the sentence and restructure it and make it more of a selling copy text, for example:
The largest SEO community!
SEOmoz Pro combines campaign-based monitoring, actionable recommendations, and premium access to the web's largest seo community <a href="">- try it free for 30 days!</a>.
/ Gustav
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RE: Another deduplication question.
Hi there!
Use An 301 redirect you can do this in hte .htaccess file.
Submit xml sitemap to Google webmaster tools with the correct adress(with www)
You will soon be rid of the duplicated pages if you do this.
Best
/ Gustav
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RE: Does it matter what text you wrap in an H1 tag?
The same H1 rule goes for all other headers.
Headers are headers, mixing them in with the text content isn't very helpful in a user perspective.
A quick tip is to try to add questions to the h2 to keep the text SEO and user friendly.
So let's rephrase this into a h2 question:
Interested in commercial landscaping design?
We're the ones to call!
Call us at 1-866-236-7263 or contact us by email.
Hope I could help
Best,
Gustav
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RE: Another deduplication question.
Hi again!
Here we go:
Just input following to .htaccess file:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^example.com
RewriteRule (.*) http://www.example.com/$1 [R=301,L](replace example withyour site )
This should do the trick for the whole site.
/ Gustav
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RE: How to Solve Duplicate Page Content Issue?
Hi!
Good question, one I often come across
I would say this is not a real issue for you in the serp. But if you want to fix it and competition is fierce in your field you should of course do it
Step one: Look up your index at google: simply with site:"youdomain.com" and see if there are any duplicated content in the index(chance is slim)
Step two: look up your webshop cms, perhaps there is a function for redirecting dynamic pages to a static page(usually there is)
Step three: If it's not possible to do the 301:s from webshop admin use the .htaccess file and implement 301:s with the url:s you have in the list.
Other comments:
If you would like to clean up these URLs work with 301:s and decide which structure is most important.(base it on the current index)
There are several ways to do an 301: but in this case I would say the easiest way since you have the list is to go to the .htacces and put the 301 redirect list there.
This way could of course be bad for you if the duplicated pages are somehow necessary for the webshop so start to look at the webshop to make certain that you don't mess up any critical part by doing it by .htaccess.
Best regards!
/ Gustav
We work with SME also some big clients.
Main focus is on E-commerce with me helping our clients with SEO, SEM and conversion strategies.
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