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Hi Britney

Thank you for your detailed feedback!

I checked the posts you linked and a few other sources and I think the solution will be the following:

• The default content will be loaded with the parameter free URL, e.g. /product
• Personalised versions of the page will have different (short) parameters, e.g. /product?version=8372762
• The default and the personalised pages will have the same canonical tag (default page)
• Let Google know in the Search Console's URL Parameters settings that the version parameter changes the page content (specifies + let Googlebot decide)

I hope it makes sense.

Hi,

We will have pages on the website that will display different page copy and images for different user personas. The main content (copy, headings, images) will be supplied dynamically and I'm not sure how Google will index the B and C variations of these pages.

As far as I know, the page URL won't change and won't have parameters.

Google will crawl and index the page content that comes from JavaScript but I don't know which version of the page copy the search robot will index. If we set user agent filters and serve the default page copy to search robots, we might risk having a cloak penalty because users get different content than search robots.

Is it better to have URL parameters for version B and C of the content? For example:

• /page for the default content
• /page?id=2 for the B version
• /page?id=3 for the C version

The dynamic content comes from the server side, so not all pages copy variations are in the default HTML.

I hope my questions make sense. I couldn't find recommendations for this kind of SEO issue.

Perfect, I can survive that. Thank you!

PS: the kw difficulty search volume is closer to AdWords than the explorer's US search volume. In a Q&A post I mentioned a head term search volume which has 6-9k searches in AdWords and the kw difficulty tool but 118-300k in kw explorer

Hi Rand

What can non-US Moz customers use until you add UK or AU search volumes? We use the keyword difficulty tool's score and search volume reports quite often.

Would you keep the keyword difficulty tool live until you fix the keyword explorer's search volume?

The new Moz Keyword Explorer looks good but its search volume is US based and completely useless for non-US websites.

This is from Rand's post: "while the tool can search any Google domain in any country, the volume numbers will always be for US-volume. In the future, we hope to add volume data for other geos as well."

In the Keyword Difficulty tool, Moz shows Google search volume data, which is similar to what I see in the Google Keyword Planner and Google Search Console. For example, keyword X in the Australian search market has 6-7k searches in the Google Keyword Planner and 8k searches in Moz.

The very same keyword has 118k-300k search volume in the new Keyword Explorer!

Obviously this new search volume is not useful in the Australian market. I often used the Keyword Difficulty tool to identify new keyword opportunities but what can I do to complete the same tasks after they retire the tool?

Hi Endre

It's difficult to give you insights without seeing the actual pages, their backlink profile and the keywords the pages are targeting.

Maybe a previous SEO agency link built the hell out of the empty search page and Google hasn't noticed that it has no valuable content and has bad user experience. Maybe that search page had good content previous and Google hasn't noticed.

Check the empty page with the Wayback Machine (archive.org) and see what it looked like in the past. Check the link profile of the empty page with more than one tool to find all the links it has (Moz, Majestic, Ahrefs).

I assume the US site has a target country specified in its Google Search Console. The answer depends on the competition and the SEO budget, but I suspect that you'd have a hard time making those German language pages ranking in google.de.

If you have an international SEO strategy to use one domain for every country (e.g. /us/ and /de/ folders) then it's a different story.

If you'd have only a few German pages on the US website, then don't bother. Launch the German website on a German domain and start a separate SEO campaign for the German market.

Your link goes to a login page. I think you meant this: http://www.seochat.com/c/a/search-engine-optimization-help/hidden-text-in-websites/

Google is most likely smart enough to know these tricks, so I wouldn't waste time by implementing various CSS layer tricks. Try to follow the webmaster guidelines as much as possible.

Firstly, use a website crawler (e.g. Screaming Frog) and check that every page on the website has Google Analytics tag, and also make sure it's implemented correctly.

Then I recommend reading this article, which explains the difference in more details: http://www.lunametrics.com/blog/2015/08/05/google-search-console-clicks-vs-google-analytics-sessions/

Three common reasons when there are more clicks than sessions (copied from the article):

1. Non-HTML pages like PDFs or Word docs are not counted in Google Analytics but are counted as Google Search Console clicks
2. The few users who do not have JavaScript enabled will go unnoticed by Google Analytics. (this can be SPAM bots too!)
3. The few users that click on a search result but bounce off the site before the GA snippet can be loaded will also go unnoticed by GA. (This number may be higher if the code snippet takes an unusually long time to execute – if it is at the bottom of the source code, for example.)

Hope it helps.

Hi Brandon

The Moz robot needs to find the pages somehow and it only crawls HTML links. Wildcards won't work because we can't expect the robot to guess every single character after the /

Can you create a sitemap homepage, which lists all pages?

If it can't be done then your best crawling tool is something like Screaming Frog, where you can submit the URLs manually.

Similarly to any link, not just 301:

"The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."

So 301s are just fine.

Hi Jacob

I tried to check your product pages but they're loading extremely slowly. I have very fast connection, so that's definitely a bad sign. Test your product pages with tools.pingdom.com and www.webpagetest.org to find possible page speed issues. If page load take more than 20-30 seconds and Googlebot experienced the same issue, it might just ignore your product pages and show the category pages instead.

Hi there

How long has it been since your fixed the language targeting? WMT is pretty slow with report updates and it can take weeks for Google to update them.

Check the cache date of the AU pages. Has Google crawled and indexed these pages since the update? If not, try using the Fetch function in WMT.

Hi Joshua

subcategory.htm pages will perform just as well as subcategory/ and having .htm in the URL doesn't affect link juice flow at all. .htm or .html are perfectly valid HTML files; however, some prefer having shorter, "nicer" looking URLs. If this is the case and the website is still in the early stages of SEO, then 301 redirect the .htm URLs and make sure every navigation elements links to the non-htm URLs in the future.

In some cases, the slash ending URLs can be considered duplicate pages (even though I'm pretty sure Google will understand the honest mistake), so it's one of the basic SEO recommendations to set redirections and make sure the website navigation doesn't mix the two. Also, SEO tools will keep sending you duplicate page title warnings, so it's better to clean it up as soon as possible.

Hope it helps.

According to the updated Google webmaster guidelines (Jan 2016), tabbed or not immediately visible content will have even less value than previously.

"Make your site's important content visible by default. Google is able to crawl HTML content hidden inside navigational elements such as tabs or expanding sections, however we consider this content less accessible to users, and believe that you should make your most important information visible in the default page view."

Summary of changes here: https://www.seroundtable.com/changes-in-the-google-webmaster-guidelines-21551.html

Hi Luke

Wikipedia can be a friend or a foe. I recommend doing the following strategy:

1. Create a Google My Business account and claim your business (Google+ is not the same as GMB). It takes only a few minutes and the verification postcard should arrive in 1-2 weeks. Make sure you optimise and complete the GMB profile to 100%, add logo, select the correct category, etc.
2. Create a Wikipedia account and make sure disclose your relationship with the company. This is important, so Wikipedia admins will see that you are editing the company's Wiki page to improve it and not just for SEO purposes.

• This is from the FAQ:Do I have to disclose my relationship with my organization?
• If you are paid to edit Wikipedia, you must disclose certain information under the Wikimedia Foundation's Terms of Use. source:https://en.wikipedia.org/wiki/Wikipedia:FAQ/Organizations

1. Update the Wikipedia page, add the company's website link and make sure all the details are correct and up to date.

If you do SEO continuously and improve the authority of the company's website, the homepage will outrank Wikipedia, but until then, make sure you take as much above the fold SERP real estate as you can by optimising Google My Business and the Wikipedia page.

Apart from the address, there's also a schema markup for the organisation's logo and social profiles. Add those too!

https://googlewebmastercentral.blogspot.com.au/2013/05/using-schemaorg-markup-for-organization.html

https://developers.google.com/structured-data/customize/social-profiles

I agree with Logan.

If the ratio of redirected or broken URLs is too high in your sitemap XML, there is a chance that Google won't crawl it as frequently as it should because the search robot doesn't want to waste resources on these URLs.

The only time when redirected URLs are useful in the sitemap XML is when you're migrating the domain or make IA changes and you want to make sure that the search engine discovers the 301 redirections as quickly as possible.

Hi Sam

I think you have two options:

1. Add the keywords again with the local settings and apply a label too, so you will be able to pull national and local ranking reports. These will double your Moz campaign's keyword usage.

2. Delete the national keywords from the campaign and add them again with the local settings. This will reset your keyword ranking history, though.

According to the official website, AMP is for content producers and not for e-commerce sites.

Two relevant questions I found in the FAQ:

Who will be able to use Accelerated Mobile Pages?

The project is open to all players in the ecosystem - publishers, consumer platforms, and creators.

What type of content will work best using Accelerated Mobile Pages?

The goal is for all published content, from news stories to videos and from blogs to photographs and GIFs

source: https://www.ampproject.org/docs/support/faqs.html

Hi Will

I use Google Tag Manager to add structured data to the website. With GTM, the structured markup won't be in the source code and won't be seen in the browser.

The Google Structured Data Testing Tool picks up the local markup from GTM nicely.

#1 ranking on the 1st page in Google for competitive keywords is such a complex task that no case study can justify that link building achieved that. You need a complete SEO strategy to target the 1st page, which includes on-site technical SEO, content marketing, link building, PR, social media and more.

It's better to have realistic goals, rather than 1st ranking in Google. E.g. growing the organic search traffic to the website by 20 or 50 or 100% year-on-year. Growing the assisted organic search conversions by x% year-on-year.

Google is pretty "smart" and will understand that it is an e-commerce site with thousands of products and it won't penalize your site for keyword stuffing, but make sure you follow Google's guidelines, such as: category and product pages have unique page titles, H1 headings, image ALT tags, meta descriptions and all the other basic on-site elements make sense.

Also, it's recommended to use structured data for breadcrumbs, so the search robot will understand the information architecture of your website.

Sometimes it's difficult, but it's also a good practice to add a few sentences to at least the major category and sub-category pages. E.g. some intro text about the wide range of shirt, brands, etc, so this on-page content will make the category pages more unique and more relevant.

I was referring to the navigation breadcrumbs that use can mark up with structured data. Like this: https://developers.google.com/structured-data/breadcrumbs?hl=en

I vote for #2. Having brand and model category pages with all the product listings can be more beneficial for SEO, and they can use breadcrumbs with schema markup, which will look nicely in the SERP.

• brand

• model 1

• product 1

• product 2

• ...

• model 2

• ...

I suppose your top priority keywords are the head terms (e.g. used car) and brand related searches that are targeted by category pages, e.g. used mazda cx 5. The "duplicate" pages are the actual car pages that change on a daily basis, every time they sell or add a new car.

Your priorities are the head terms and category related searches, so having duplicate content on a few dozen mazda cx 5 pages shouldn't be an issue. The website duplicates product descriptions, not articles or blog posts and I'm pretty sure Google is smart enough to understand the concept.

It's unlikely that the actual product pages will rank in Google, because they are changed too frequently and don't have time to build up page authority.

Make sure you don't have thousands of duplicate page titles, by using unique identifiers and even ID numbers in the page titles. E.g. Used [colour] [year] [brand] [model] [mileage]

Hope it helps.

Thanks for the response, Lisa.

Also, as I mentioned, the word 'You' doesn't seem to professional even if I compare my site with competitors. Doesn't sound professional in a corporate environment.

Would be great to see the brand name instead of 'You' in the reports, especially in the graphs. Currently, I use Chrome developer tool to edit the source code of the Moz page and change You to the brand name, then take the screenshots.

You might be fine for small agencies or personal accounts, but I can't use it it corporate stakeholder reports and presentations, especially when our own brands are compared to each other. Who's You?

The campaigns' Links / Competitive metrics graph is using the domain names, but the Search Visibility / Competition graph is using You. It's inconsistent.

Also, the Campaign Dashboard search visibility report shows our website with orange, but the Rankings / Search Visibility / Competition graphs shows our brand with green. It's very confusing in reports.

+1 for EGOL

I would play with the pricing strategy instead of using noindex and nofollow on my site. These unwanted service pages might have valuable Page Authority and pass link juice in internal navigation, so noindex and nofollow can potentially hurt the overall organic search performance of your site.

If you don't want Google to crawl these pages looking for new information, simply block crawling in robots.txt but leave them in Google's index.

I had similar issues on large e-commerce websites, where these pages were not in navigation, but were in Google's index, so Webmaster Tools reported tens of thousands of 404s.

Keeping this many 301 redirections would have put a large load on the server, so we made sure that navigation and site search doesn't link to these pages and later Google removed them from its index.

On the other hand, Peter is right. It depends on the ratio of live and broken pages. If you have 100k pages and 60k is 404, then Google will most likely ignore your website's crawling and indexing of new pages. You need to have a very dodgy website to trigger a Panda penalty, though. 404 happens all the time and Google is quite patient with the website admins to fix it.

Ranking in a city 25 miles away for a new business is quite a challenge, even if you do ongoing local SEO. Competitors in the city are probably doing local SEO too and are more important from Google's perspective. Why would Google show a business from a different region if there are many local, trusted service providers?

Getting a local address and optimising that listing might be a cheaper and more effective solution.

Run Screaming Frog on your subdomains and check the Images tab in the report, then sort by image size and you'll find the large images.

Download Screaming Frog from here: http://www.screamingfrog.co.uk/seo-spider/

Large websites use meta description templates for thousands of product pages and change only one or two variables in the sentence, for example product name and category name.

You will be fine with those two similar meta descriptions.