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While I agree with what Nicholas said, I've seen more and more instances of "near me" in titles when I search for something near me.
Check out the SERP for your queries in your area and see if others use it.

If you mean themes, then I would say yes.

I changed a theme on my blog recently and it resulted in major organic impressions growth. I'm pretty sure it's the theme because I didn't change anything else.

You can find out if your customers are using Bing and Yahoo less by looking at the search volumes. See if bing search volumes for your keywords dropped.

All other things being equal if you link from Barolo to Piedmont it will give a very little boost to Piedmont article. But that's almost never the case, one external backlink can make all the difference here.

In general, it does make sense to keep your internal links distribution in check. Usually, you want to link more to upper-level pages (categories), if you have breadcrumbs on your website, that should take care of it.

You can calculate Internal PageRank for all your pages and see if there are pages or categories which have too little or too many internal links compared to the rest of the pages on your website or pages in the same category.

http://isearchfrom.com/ 

With I Search From you can simulate using Google Search from a different location or device, or perform a search with custom search settings. It's useful for searching Google as if you were somewhere else, as well as for SEO & SEA testing.

Brace yourself for another clunky guide from mr.

I prefer to start with outreach and write content after we've reached an agreement.

Here's what I do:

1. Get a list of relevant keywords
2. Repeat the "creating links to search queries in Notepad ++" from my previous answer to one of your questions
3. Only this time instead of simply creating queries like google.com.ua/search?q=best+cars you need to add an inurl:blog operator, so your links will look like **google.com.ua/search?q=best+cars+inurl%3Ablog **this link will provide you with list of blogs that have content about "best cars"
4. Generate such links for all of your keywords (again, see previous question and answer)
5. Crawl the SERPs with Netpeak Spider or Screaming Frog to fetch domain addresses
6. Once you have your domains you need to get thei emails, you can use tools like hunter.io or any other email harvester or search for those manually
7. you can also crawl these websites with spider or frog and search for the following regular expression: **[a-zA-Z0-9][a-zA-Z0-9.+-]+@[\w-.]+.\w+ ** this search will find any text on a website that looks like **something@something.tld **
8. Netpeak checker (not spider) has a preset setting to fetch email addresses: https://i.imgur.com/BzhzjHD.png but it crawl only URLs you upload, not entire website, so you'll have to get the list of at least 100 pages for every website on your list and then fetch email from those URLs. You can set spider or frog to get you list of top-100 ursl for websites you found.
9. You need to create personalized and automated emails that you will send to these websites. I recommend using **Reply.io **this is my favorite email marketing tool, period. It allows you to send out a chain of personalized emails (Hi [name] I was reading [website] blog. And thought you might want to check out [Thing]) to all of your prospects, and gives you all sorts of valuable analytics data so you can improve your campaigns. I usually create chains of 3 emails and prospecst receive one of these every 2-3 days. So if they ignored my 1st email they'll receive second one in 3 days, if they ignore that one they'll get another email in 2 days and if they ignore the last email that's it. But oper-rates and reply reats on campaigns I've ran were outstanding. With 3-letter chains on 200 prospects per campaign we're getting 70% open rate and up to 30% reply rate.
10. Once you get in touch with bloggers it's up to you to close the deal.

Don't hesitate to contact support of netpeak software, frog, hunter io, reply io and others for help. it always works.

are you tracking one keyword? 
if it's a competitive niche, then SERP fluctuations behind the first page are not uncommon.
tbh it looks more like the website is losing positions rather than jumping around.

DA is better. 
1. The number of referring domains is one of the metrics used to calculate Domain Authority.
2. My website can have 3 times more referring domains, but will that make my website better if those domains are trash with 0 trust?

Not sure how to do it with Frog, but I'm pretty sure you can. You can always start a chat with guys from Netpeak Spider's support, they'll show you how to setup everything, just send them a link to this thread

Here's what I would do if I needed keywords about chairs with commercial intent.

Step 1: Get as many keywords related to this topic as possible.

Step 2: Paste your list of keywords into notepad++

Step 3: Use replace feature (Ctrl+H) to start each line* with "google.com/search?q=" https://i.imgur.com/sJ1g854.png
this will turn your list of keywords into the list of search queries. https://i.imgur.com/sJ1g854.png
This symbol ^ stands for the beginning of the line in Notepad++, so set N++ to replace ^ with that google thing.
Replace all spaces with a + sign for keywords that have more than 1 word to get google.com/search?q=best+chairs

Step 4: Use crawler tool (Netpeak Spider has 2 weeks free trial) set it up to crawl your list of "google" URLs from Notepad ++ and fetch

's This is where page titles are nested in SERPs, there will 10 h3's for every keyword you used.

Example: https://i.imgur.com/x5UMGSU.png

Step 5: Paste Page titles with google URLs into spreadsheet and use conditional formatting to highlight titles where words like buy, for sale, price, delivery and etc. are used. Use words that indicate commercial intent.

Step 6: count number of commercial titles per SERP for every keyword to see if SERP is commercial or informational.

Step 7: separate commercial queries from informational

Step 8: analyze informational keywords only and build your content strategy around those keywords, they will be easier to rank for with articles and etc.

If you don't want to remove these from index and want them to provide more value try adding more fields and up the requirements for the minimum amount of text in the description.

Moz's user profile page is a good example https://i.imgur.com/C4YR7AE.png
There's not exactly a lot of content, but every field is unique for every user

Same reason there's a difference between the number of backlinks between SEMrush and Majestic, Majestic and Ahrefs, Ahrefs and MOZ or all of the third-party backlink tools and Search Console.

These tools scan the web at different paces and start from different places. That's why some of them find backlinks that others don't.

This can be a penalty. Yur backlink profile is far from the cleanest I've seen.
48000 backlinks and a trust score of 6, not the best sign.

For instance,
You have 2000 backlinks from a directory which also links to gambling websites, 
700 backlinks from a website which triggers privacy error in chrome
500 backlinks from a Spanish website 
300 backlinks from a French website 
200 backlinks from a Japanese website — all these websites have nothing to do with cars

You have a lot of links with optimized anchors.

I would start digging in this direction to make sure that you haven't been penalized

Google will recognize that as a typo.
But will your client's potential customers want to deal with orthopedician who doesn't know how to spell orthopedics?

Try building s backlinks profile that looks similar to theirs. Also, analyze top ranking websites in a similar niche, and see what ratio they have on backlinks.

I wouldn't play this game with anchors. That's the number one sign you're trying got game the algorithm. 
Work towards creating a natural-looking (if not natural) backlink profile.

Check BL profiles of your top competitors and see how their anchor list looks like, use it as a benchmark.

It's a matter of competition, not volume.
High volume keywords have high competition.
Low volume keywords don't necessarily have low competition e.g: keywords like mesothelioma compensation will be hard to rank for despite relatively low search volume.

It takes longer to rank for a keyword where competition is higher. Keyword Difficulty metric is your helper here.

Is there a difference?

LSIkeywords are semantically related, these are the keywords that Google is using for latent semantic indexing.

1. MOZ Keyword Explorer. Keywords Suggestions.
2. Serpstat's "cluster research" feature
3. Ahrefs' "Also rank for" feature.

These tools take the keyword you enter.
Check which pages rank for this keyword.
Analyze every page on that list to see what other keywords they rank for.
Compare keyword lists from each page to see which keywords they have in common.

If there are a lot of pages from that list that rank for certain keywords these keywords will be provided as semantically connected.

For example. you enter a keyword like "wheels fitment", out of 100 pages that rank for this keyword 50 pages also rank in top-100 for the "stance" keyword. Therefore "stance" is semantically connected to "wheels fitment".

No reason to use both. I would even go as far as to say I wouldn't recommend it.

301 and canonical have different purposes. 
301 forwards user to another page. Canonical removes the page from the index but the user is still browsing that page.
I guess you know that.

I wouldn't want to give Google even the slightest chance to mix it up and read it wrong.

I would say yes.
You have to be careful when picking which ones to use, but directories like yellow pages or better business bureau are definitely worth it.

No changes here. Sub-domain is still a separate unit from Google's POV.
Links are not liquid and your pages are not communicating vessels you don't lose any "juice" by linking to new pages but things happen.
You can try running your website through Netpeak Spider, (disclaimer: I work for the company which developed it) it can calculate internal page rank for your pages, maybe you'll find something unusual there.

1. Crawl entire website and see which descriptions have been updated to the new limit
2. Sort pages in order from most important ones to leas important
3. Rewrite descriptions that look like this: https://i.imgur.com/UadRJT9.png
4. Repeat until all descriptions are updated

It's called an unordered list and it's recommended in cases where you want to get a rich snippet for your page.

Here's a recipe I use to get the rich snippet.

have an H2 with a query that triggers the snippet

How to get the rich snippet

add a 180+ character description after the H2 to get the rich snippet for your page and follow it with any of these:

• ordered list
• unordered list
• table

This is common and you'll never get identical rankings for all of your keywords across the country, so don't make that your goal.

You might be getting different rankings in different parts of a single city too, that's not a problem.

Don't get your hopes up. It may indirectly affect your rankings, like you said, by improving behavioral factors. Plus maybe people will be more willing in sharing a link to your website.

And no, you can't compensate for text with meta tags so keep that in mind.

Any changes to your website recently?
Moving to https? Setting www/non-www version as primary? Moving categories to subdomain? Removing pages?

Any of these may result in what happens to your website.

Can you tell a bit more about your improvements? What did you do before the drop?

I would leave it.
If there is a link to the old page somewhere, you'll get a 404 instead of 301 if you trash it. I'm talking about external links, I guess you've taken care of the internal ones.

If you delete the page any direct or referral traffic to that page will result in 404 instead of 301.

Try running your queries through google trends for various states and comparing the results. It will take some time, but it works.

Go to trends.google.com
Type in a keyword you want to research
Choose a region

When choosing a region click on the arrow next to the United States and you'll be able to pick a state. like here >> https://i.imgur.com/ybREtbj.png

As long as phone numbers are different and businesses operate in different niches you should be fine.
It's a heads up for you on Moz's part.

SEMrush did a study according to which direct traffic is the most important ranking factor.
Take it with a grain of salt, but there is some truth to it. No one knows how Google's algorithm works but it can't ignore direct visits otherwise Instagram wouldn't rank for anything. And it ranks first for some very high volume keywords: https://i.imgur.com/Ctby9TN.png

Link to the study: https://www.semrush.com/ranking-factors/

There's more on my blog

guerrillahub.com

It varies and heavily depends on search volume and competition for the base keyword.
Sometimes competition for the base keyword is so high that it's better to use questions, sometimes the search volume on questions is too low to bother.

Most of the times search queries in forms of questions come from Google's autocomplete suggestions and mostly from mobile devices.

I personally would target base keywords but if you want to find some autosuggestion questions for your keywords you can try this free tool: https://serpstat.com/keywords/questions/?search_type=keyword&query=pizza&se=g_us

Notify.ly bot for slack to track mentions.
Tracking your brand and your competitors' brands is a must. But..

Tracking combinations of competitors' names with words like sucks, sht, fck, bad and so on is one of my favourite hacks.

Depending on your niche and the number of competitors you list, you can get from ten to hundreds leads per month with a very good conversion rate. You'll get an immediate notification when someone who's gone through major part of your competitor's funnel is unhappy, your job is to jump in and provide an alternative. It's manual work, but it's worth it.

TL;DR notify.ly to track mentions in real time.

In general, new visitors are better than returning for many reasons, but whether their number will improve your positions depends on the source of traffic.

Direct, paid and referral traffic will not affect your rankings directly. There are few cases where spikes in referral traffic improve positions, but this effect doesn't last.

Organic traffic will, this falls under user behaviour category, if your CTR is growing and your Bounce Rate is in check, your positions will improve.

I wouldn't do that.
By adding a canonical tag to the page you kind of tell google to ignore it. So, in this case, you have pages 1 and 2 with similar content and 3 with different content. You add canonical to page 3 referring to page 1. Google will now ignore page 3 (the one with different content) and will still index pages 1 and 2 which are duplicates.
You will not solve the duplicate problem, and you will also harm the unique page.

Definitely depends on the topic/audience, like you said. It never hurts to run some tests, and don't take anyone's personal opinion on it. I would say that black check marks are better, but I may be 100% wrong in your case.
Lime green frames improve CTR in some banner ads, despite looking hideous and spammy, same for red/yellow text/background combinations and other questionable things.

I don't see the problem. How can they affect your rankings if you don't have pages optimized for these queries on your main domain?

Is your goal here getting relevant traffic to your website or ranking for more keywords with your main domain?

In the first case, you're good.

In the second case, there may be a conflict if you decide to add the page you want to rank for those keywords to your page. The search engine will see your subdomain as the separate website.

I really hope you're more interested in traffic though.

The answer is as simple as looking at SERP results.

https://i.imgur.com/JAu19GM.png
these are top 3 results I got when searching for "São Jorge Canyoning". All three have both locations in titles, analyze their titles and make yours in similar fashion.

Azores Canyoning seems to be more competitive, even I saw 2 ads there (and I'm in Ukraine, so they probably advertise worldwide) and top results are focusing on Azores Canyoning only.

Also. If your website is new, you can create subdomains and target these regions separately:
azores.website.com
saojorge.website.com
But again, judging by the first SERP it won't be necessary.

Even if flow metrics on those links are good, the sudden spike is already a red flag for search engines.
If those links aren't organic get rid of them.
I'd get a list of referring domains and bulk check the domain metrics (age, pr, trust flow and etc) and if there's nothing good - get rid of them.

There are alternatives like Serpstat's "related keywords" and Ahrefs' "also rank for". they determine "LSI" keywords by finding connections in SERPs.
Take top 10 for keyword A and compare it to top 10 for keyword B, if 5 pages from SERP A were found at SERP B it's safe to assume that keywords A and B are related.

You can find some cool keywords with these tools
Example: https://i.imgur.com/wO62vII.png and more https://i.imgur.com/HWiBchu.png

Here's what fitment is for those unfamiliar: https://i.imgur.com/RptDZ1e.png

All "international" pages. Specify language and country for each page you want to be shown in different countries.

No, it's not in thousands, if you see 11 – 50 it means that there were less than 50 searches with this keywords last month in your chosen region.

Tech improved a bit since 2012, so I wouldn't use that article as a guide on what to buy.
Just grab a camera that records in 4k and has a good lens.

Sony makes great 4k cameras two options I'd recommend are Sony Alpha a7R II (expensive) and Sony Alpha a6300 (not expensive) both record in 4k with great quality.

Same advice for microphones, I'm 100% sure there's new stuff out there which costs less and provides the same quality if sound. For one there are now bluetooth microphones: https://www.bhphotovideo.com/c/product/1029165-REG/sony_ecmaw4_wireless_micro_for_mic.html/ and the radio ones have probably improved a lot in 5 years.

Visibility is one of those metrics where the method of calculation varies from tool to tool. So maybe people are talking about a visibility score other than the one you linked to.
Some tools show visibility score as a whole number, then search volume matters. TBH, from the article you've linked to it seems more like a CTR metric, not Visibility, but that's my biased opinion as I'm used to whole numbers.

This is exactly what duplicate title means, not that it copies someone else's title, but that you have several pages with identical titles. You must create unique titles for your pages, or use canonical tag if you must use identical titles.

Otherwise, search engines will see that your website has a bunch of pages with identical content.

What benefit is there to using video from your channel?

As for editing, you'll have to research what's necessary. Few years ago adding intro was enough, but I think they now compare audio and video and may flag videos as a duplicate based on % of identical parts. Or I may have read that wrong. It's best if you research this matter without relying on my advice.

1. Serpstat's "cluster research" feature: http://i.imgur.com/WX1Xd8K.jpg  
2. Ahrefs' "Also rank for" feature. Works similarly, saw it in Tim Soulo's presentation.
3. MOZ Keyword Explorer. I didn't have a chance to use it much, but it provides these results in Keywords Suggestions.