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I have a client and I'm working on a project with their development team. We're creating dynamic landing pages populated with their lead data. Similar to the style of linkedin. For example, someone searches for "demand generation manager" and one of our pages with contact information (some) shows up in the search results. www.leadgenius.com/demandgenerationjobs (or something like that. we have yet to flesh this out).

We're also looking into different backlinking strategies to support optimizing the above mentioned pages in addition to their new site launching this month.

What is the best way to optimize the dynamic pages as well as the main site in tandem or independently?

I need your support.  I've been doing "SEO" for several years - but sticking to sustainable methods.

• No junk links
• Decent content
• Decent site
• etc

The site is advisein.com and it was ranking well for several terms such as:

• best lsat prep
• best lsat preparation
• best lsat course
• etc.

Also there are some youtube videos (with the google thumbnail) that were doing extremely well in search and even those dropped in the rankings.

Can any of you tell if there are some glaring issues that I am missing that would make the website and youtube videos drop 30 - 40+ spots in SERP's over the past few months after dominating for the last 3 years?

Thank you in advance and I welcome additional questions and any ides....

We opened our database of about 10 million businesses to be crawled by Google.

Since Wednesday, Google has crawled and indexed about 2,000 pages.  Google is crawling us at about 1,000 pages a day now. We need to substantially increase this amount.

Is it possible to get Google to crawl our sites at a quicker rate?

I am trying to get the new Site map to be picked up by Google for the extended listing as its pulling from the old links and returning 404 errors.

How can I get the site listing indexed quickly and have the extended listing get updated to point to the right places.

This is the site - http://epaperflip.com/Default.aspx

This is the search with the extended listing and some 404's - Broad Match search for "epaperflip"

This fan page - http://www.facebook.com/AnytimeFitnessSantaRosa does not show up in the Google search results for "Anytime Fitness Santa Rosa Facebook" (broad match search).

Other Anytime Fitness pages show up in position 1 and 2 and the website for the one I want to rank the Facebook page shows up in position 5 (http://anytimefitness.com/gyms/1352/Santa Rosa-CA-95407).

Also I noticed something weird (but maybe unrelated - the url has a %20 in it but shouldn't - it should be a "-" (dash).

I'm not sure if Yoast is more complicated I have not used it - anyone with experience with both?

Right?! When you hit 200 Moz points you get a do follow - rock it Anthony!

In that I case I would guess that they are PR sculpting as Google would not be able to discern if they are passing links through a paid service.

Also, if the site is relevant to a specific niche and not just a link farm I would further believe that Google would not penalize the site.

Its kind of like SEOMoz - after a certain amount of points you get a do follow on one of your links.  I don't think Google would be able to discern if SEOmoz was asking for people to pay or not.

I recommend robots text noindex, nofollow.

That way people can still see the pages they just aren't indexed in Google yet.

As we developed some new pages on one of our sites we did this and we could still view pages and send folks there that we wanted to see the content for feedback - but no one else knew they were there.

No follow keeps the link juice on your site. Do follow passes it to their site.  It all depends.  Do you want to pass page rank authority to their site?  Some find that appealing and will get ad space just for that reason alone.  Others won't care as they will just be looking for a good solid site to get the word out.

So if you site has great traffic and is providing value for someone in their niche market I say go with no follow as your site will do better in the rankings by keeping the page authority within your site.

Hey Strathcom - That is strange as they did stop with texts and phone calls because of folks gaming the system.  The only way to do it was through a postcard.

But if you have the phone option do it to a direct line or your cellphone just for the verification process.  I did this previously and it didn't pull the phone number through to the listing.

Just did a little more research - Apparently one reason they do offer phone verification is if it was already listed and needs to verified only or you previously verified by phone.

I created a guide that allows you to build solid natural back links.  You can use these methods for inner pages too.  Not sure how to send it to you as you don't want to add your email to this thread.

If you figure it out I can send it to you. Not familiar with how PM's or inter communications work on Moz.

Yes apparently there have been some pretty significant changes.

The blog I mentioned in the other post can possibly help you as there is a Google Places Post on the first page - http://www.localseoguide.com/

Andrew Shotland is my local info go-to guy - http://www.localseoguide.com

Great question I was thinking the same thing after hearing about the excellent info I keep hearing about.  I will watch this thread to see who gives the best answer!

I use SEO Spyglass to check the competitors back links, find their deficiencies & then build a plan to outrank them.

No more is NOT better unless it adds relevance to the article.  Again, I add 2 as a rule of thumb. Also the first link is typically the one that passes any link juice if it is "do-follow". So make the first one the winner.

Hey JP - yes you can set up multiple Google maps.  I supported a few local business owners who even had the same business name all in the same city (Anytime Fitness - 4 in my city).  The differentiator is that each has a different address and contact information.

Therefore you can "verify" this business with Google when setting up the business and maps listings.  BTW - they REQUIRE you receive a postcard now at the place of business to verify - no more text or calls.

Google will pull the information THEY believe is most relevant for the meta description.  I have had this issue in the past.  Also, it could just pull this initial description for now and it could change over time - however on one site I am tracking this change specifically it has not changed in 3 months. Here is an SEOMoz post on this issue - http://www.seomoz.org/blog/why-wont-google-use-my-meta-description

An option would be to add the following additional robots meta info to the pages;

Why: CONTENT="NOODP" and CONTENT="NOYDIR"

This is so the search engines will show your preferred meta description tag (but this has to be corrected as indicated above and be keyword rich) over the information from Yahoo or DMOZ directories.

Barring this you could also "ping" your site - or submit it to Google for indexing here - http://www.google.com/submityourcontent/website-owner/

And finally use Google Webmaster Tools to see of they are coming up with any crawl errors - probably won't resolve this issue but will give you any additional insights.

Agreed with Stephen - I wouldn't go with more than 2 links on any editorial piece unless it makes sense to.  An example would be that the article or content refers to various steps or pages on your site that give great information on solving or describing the article position.

An example would be if you were doing an article on motorcycle repair and Wikipedia had 4 articles that supported this position.  Obviously linking to all 4 would make sense as long as the context is apparent and helpful to the article.

I have good results in the past when I optimize for the plural term - it usually picks up the non-plural term as well.

But I do agree with tomcraig86 that you should go after the terms that highest search traffic.  If both the plural and non-plural versions are similar in traffic stats then I would say go with the plural term since the non-plural term is automatically included.

I have been able to get YouTube vid's to have a thumbnail appear in the SERP's on the first page for extremely high competitive search terms.  Obviously this drives traffic.

The methods I used were:

Keyword in Title - in a natural (non-stuffed) manner

Keyword and link to the site in the Description

Keyword in the tags

Strong video views and embeds on other sites - I don't think I have it embedded anywhere on a high PR site.

Here is the video and keyword it ranks for so you can see what I did - Google search phrase - best lsat prep. The video thumbnail is in the 7th spot & receives several hundred views per month. Also #3 for the search term best lsat preparation on Google

I use All-in-One as everyone is pointing out here.  BUT I also use a tool that keeps me on track with my SEO called SEOPressor.  It costs some cash but its worth it.

I agree with all of the others especially about testing on a few keywords that are not mission critical.

My experience and past sites I have optimized are not affected much by H2 tags.  The main factors that really made a difference were the title tags, H1, page interlinking using anchor text (not over-optimized - vary it).

There are 200+ (from the last info I heard) ranking factors. Obviously having all of these work together in synergy is best.

The good news you already have domain authority etc. I would think that it definitely won't hurt and may even help slightly.

Totally agreed - we did go back and optimize once our website went live.

Yes you are correct it is anathema.  However it was the best use of our time with the resources we had when we were getting started.

We have gone back and optimized our site. But we knew we could more/quicker results with the path we took.  Also, early on we started with a series of landing pages rather than a website - tested the concept (incl. PPC) and validated our hypothesis before we built a website.

But that definitely has me thinking that I should also go back and give PPC another try now that there is a website backing it up.

And finally another reason was that all of our clients were teachers.  They were looking for freebies but we found that many would not complete reg - no matter what method we used. They weren't sure of who we were - brand new to the education vertical - so even if we did rank on Google I don't think it would have mattered much at that time (now it does).

So partnering with a 20+ year education industry veterans gave us the street cred. with the teachers.  Also, teachers hearing from influencers in education were more likely to sign up rather than going through a Google search or PPC.

The first 6 - 9 months were really about the word or mouth credibility that came from partners and influencers that got us the biggest return.

Don't worry Igor - SEO isn't dead but the way we do SEO is always evolving.  I have "tested" lots of ways to do SEO - some good and some not so good.

But I have arrived at what I know works and the Fortune article is correct IMO on a couple of items.

I launched a new brand about 1-1/2 years ago.  We were able to put over 100,000 users on the product, get over 220 earned press mentions (without a PR agency) and win 3 industry awards within 11 months.

What did I NOT do?

• I didn't even optimize the web pages for search terms.
• I tried PPC and it failed miserably - the vertical I was going after apparently hates PPC - go figure.
• No PR agency - they are overpriced and get so-so results.  Sorry just my experience working with 4 of them.
• I didn't buy even one link.

What did we do? Exactly what the Fortune article points out and a few extras....

• Our biggest winner by far was building relationships with other companies (20 years in the industry) in the vertical we were new to. It now provides anywhere from 30 - 50% of all of our new users.
• A solid Content Marketing strategy.  We created solid value and content and packed the site full of extremely valuable Free Resources. We hired an expert in the vertical and they did webinars and events for the new partners at no cost - we re-purposed this content and dropped it onto social sites as well as our site. We had a blog that was updated regularly with industry relevant info etc etc etc
• As far as outreach we had a strong social media plan and a dedicated and an experienced social manager. We were able to connect and build online relationships that translated into many articles, back links and natural SEO which was always our goal.  No link building was done at all beyond the natural links we received.
• We attended industry events and conferences and had speakers at all of the events.  We had booths at the events and had pre, during and post event strategies ready to go weeks before the events. We even had a guide of the top 15 infuencers that we wanted to meet and everyone from our company had a picture, bio and knew the "likes and dislikes" of each influencer. We connected with 12 of them at one event - this resulted in tweets, FB engagement, blog posts etc. = links (natural SEO).

These were just a few of the tactics and strategies we used.  Did it support SEO for us? Sure, in the new sense of the word.  I think SEO is evolving and getting truly engaged in your niche, vertical and industry are key.  Find the thing that you really want to drive to be the best in and go for it.  I think this is the new SEO - you will get links that you could have never bought, you will get exposure that a PR firm could have never secured and by gosh you may even succeed

I think this is it John!  I will have them make the change tomorrow & get back on this thread to give the results.

Thanks in advance!!

Great answer thanks I will make sure they have submitted to webmaster tools.

This site - http://adoptionconnection.org/ is not being indexed by any of the search engines.  I checked the easy stuff - robots text is:

  <meta name="<a class="attribute-value">robots</a>" content="<a class="attribute-value">all, index, follow</a>" />  <meta name="<a class="attribute-value">robots</a>" content="<a class="attribute-value">noodp</a>" />  <meta name="<a class="attribute-value">robots</a>" content="<a class="attribute-value">noydir</a>" /> I have checked what I can determine would cause the issue but have found nothing
to prevent it from being indexed.

I'm thinking it may be re-directs etc. Any answer would be great.

Thanks in advance,