Not a definite penalty because of that but you're in a place you don't want to be. I would undo your link exchange campaign before you get that dreaded email from Google in WMT. Link exchanges are very easy for Google to detect.
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Posts made by irvingw
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RE: Linking to sites that link to porn or casinos, my site getting penalized?posted in Link Building
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RE: CDN Being Crawled and Indexed by Googleposted in Technical SEO
It sounds like you got a hold of the problem.
Verify the subdomains in WMT
Block the CDN subdomains with robots.txt
Request site removal in WMT for the subdomains
make the canonicals absolute
Keep the blocked subdomains in WMT, when you log in you will see a message by the subdomains saying "Critical issue with your site" which is just telling you that the site is blocked.. I like to keep it in there so I can see it's still blocked.
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RE: Noindex vs. page removal - Panda recoveryposted in Technical SEO
I disagree with everyone
The reason panda hit you is because you were ranking for low quality pages you were telling Google wanted them to index and rank.When you
a) remove them from sitemap.xmls
b) block them in robots.txt
c) noindex,follow or noindex, nofollow them in metas
you are removing them from Googles index and from the equation of good quality vs low quality pages indexed on your site.
That is good enough. You can still have them return a 200 and be live on your site AND be included in your user navigation.
One example is user generated pages when users signup and get their own URL www.mysite.com/tom-jones for example.Those pages can be live but should not be indexed because they have no content usually other than a name.
As long as you are telling Google - don't index them I don't want them to be considered in the equation of pages to show up in the index, you are fine with keeping these pages live!
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RE: Will Google penalize my website if I hide the H1 tag?posted in On-Page Optimization
Hidden text can get you penalized. It sounds like you want to position the CSS off of the page. Don't do it.
You can style the H1 to look like whatever you want, there is no need for it to be the huge default size so I see no reason to play schtick with your H1 tag.
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RE: Same review across multiple pagesposted in Conversion Rate Optimization
I would only post the actual review content on one page (the main or most important page) to avoid duplicate content issues and still use the aggregate ratings and microdata code on the lesser pages so that you still get the stars in the serps. If it ever gains momentum and you have a lot of reviews, the pages will become more and more similar content wise and be a duplicate content issue.