If you added in mobile advertising then that could have definitely given it an uplift, but making changes sometimes inspires a new assortment of changes. How are you doing so far this month? Are you seeing the same issues? Have you dropped your CPM & Daily budget?
Posts made by JasmineA
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RE: Google Display Network had 3000 new placements in May
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RE: Discrepancy between FB PPC and Google Analytics
The main discrepancy is going to still be the one specified in 2011: The attribution method of facebook & google tracking clicks.
FB is going to use first click attribution, GA is going to use last click attribution. Have you looked at the mutli-channel funnel reports & the first click attribution?
Facebook reports on ad clicks so depending upon the type of ad being run, you could just see your ad being clicked on for many purposes. Google has a specific definition for when a session starts. When you say Google only shows 2 users - do you mean in total or from Facebook?
Side note: Using tracking codes in sponsored posts doesn't actually show facebook / cpc being the referring resource because these show up as organic traffic in 3rd party website tracking cookies.
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RE: Google Display Network had 3000 new placements in May
Wow, so weird.
All of the other setting are still the same?
- CPC
- CPM
- Mobile Modifier
- Daily Budget
- Shared Budget
And you made no changes to the campaign targeting options?
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RE: Help! Tracking Conversion Source of Specific Users: Possible? How?
There are a lot of great answers here to your issue, all of these guys are very knowledgeable and correct across the board. Just chiming in to hopefully make it more cohesive and direct - but what you're asking for has a complex answer
Yes, it is possible to track a specific lead's information.
No, you cannot track the specific keyword that the user typed in (due to Google's latest privacy ruling). but you can track the listed keyword in the AdWords interface.It is possible to use this with some of your favorite tools (like Convertable, Hubspot, SalesForce, etc), or if you have a working knowledge of URL parsing, you can set up your own hidden fields to accept different URL parameters.
However, just be sure you know how your chosen software works with attribution. All of these methods have their own attribution modeling. Most of them will only pull the information if it was a direct sale on that page in one session. If the user leaves the page, sometimes they won't parse the parameters.
You will have to use a bid management software like Marin to be able to see keyword level attribution through the whole path.
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RE: Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
I think a screen shot would be most helpful to understand the issue at hand - including who the email came from and the part that you've bolded "your site's seo increases." To me, this doesn't read as a full sentence. And, when I look at your site, your site doesn't actually say anything about SEO on the home page.
When you log into your account what do you see?
If AdWords traffic doesn't matter, then could you explain what type of resolution you are looking for in this Q&A? Is your question "why can other sites advertise on terms like 'SEO'?"
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RE: How to Access Keywords in Old Adword Account
I'm not entirely clear on the issue you're having.
It sounds like all 10 of your ads and all of your keywords are in the same adgroup. Is that correct?
Ideally, you should have your keywords and ads separated into multiple adgroups based on keyword intent & similarity. For instance, if I am selling red shoes I would separate out the adgroups like such:
AdGroup 1
"red shoes"
"red shoe"
"shoes that are red"The adcopy that would go here would be "Red Shoes" in the headline and "www.mydomain.com/Red-Shoes" in the display URL.
AdGroup 2
"womens red shoes"
"womens red shoe"
"red shoes for women"and the adcopy that would go here would be focused around "Womens Red Shoes"
If you wanted to track one keyword to one ad, you should only have 1 ad in an adgroup and 1 exact match keyword. You can also track this information in GA sometimes with the appropriate columns, but the adcopy needs to remain distinctive in the headline.
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RE: Google AdWords Grant Samples?
Hey Jim, Apologies on not getting back to you quicker!
Unfortunately, I think that those are very confidential internal documents for those nonprofits. I work agency side and I haven't even seen them for my nonprofit clients.
As far as paperwork after the application process - I don't think there is anything necessary. I think the application process is all the proof they need, they verify you with the IRS (please review the link at the bottom of Khem's reply), then they create a google grant account for you.
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RE: Retargeting and Display Advertising - Moz data
I am fairly sure it doesn't even see ad links, but let me check with the Moz team & get back with you.
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RE: How to deal with number swaps for organic results?
Nope, you're good to go. Ifbyphone is a good service. I agree with Spencer, you should be good to go as long as the javascript is working correctly.
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RE: How to deal with number swaps for organic results?
Hey Taysir,
Which call tracking service are you using for this? Or did you create one yourself? Ideally, you would be using javascript to change the number dynamically depending on source & medium, which will not interfere with local.
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RE: Question about conversion rate in ppc
Hey Edmond,
Eric definitely has touched on the first questions I would have asked.
As far as tracking your PPC conversions, you need to have Google Analytics (or your preferred advanced web analytics platform) installed completely, with goals set up to track the number of website leads you receive so you can double check the attribution modeling. PPC might not be the last touch converter, but might instead be initiating a TON of converting traffic to your site.
If you want to track a lead offline in your CRM, you will need to apply manual tracking to all of your campaigns. Then you will also need to have hidden fields in your form to pull this information from the site and place it in your CRM. Whether dealing with insurance, or dealing with Tshirt orders, it's imperative that manual tracking be ironed out and tracked appropriately. I've worked in a financial field before and manual tagging became our life force. It's amazing and great if you do it right!
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RE: Linked my adwords account to GA and vice versa and still paid search is getting recorded into organic traffic??
Hey Taysir,
Nope, that's not normal. The adwords linking is at the property level and the view will pull that information in as it appears.
Can you double check the filters on your LA & SF views (used to be called profiles)? Just to make sure that you aren't excluding any sort of paid traffic?
Unfortunately, this is becoming more complicated the more detailed we get and is going to become impossible for me to troubleshoot without being in the account.
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RE: Linked my adwords account to GA and vice versa and still paid search is getting recorded into organic traffic??
No, once you link your adwords account it should be done forever.
So if you're linking one AdWords account to one GA profile then you are correct. It would look like this::
AdWords XXX-XXX-0123
- SEA
- LA
- SF
SEA, LA, & SF GA Profile UAXXXX333-3 linked to AdWords XXX-XXX-0123
Of course, the data will never be exactly the same. You can always double check click information inside the AdWords segment of GA.
Tangent:
Here's an example, of when you would need to link your AdWords account more than once::
AdWords XXX-XXX-0123- SEA
- LA
- SF
SEA GA Profile UAXXXX444-4 linked to AdWords XXX-XXX-0123
LA GA Profile UAXXXX555-5 linked to AdWords XXX-XXX-0123
SF GA Profile UAXXXX666-6 linked to AdWords XXX-XXX-0123When your profiles have different profiles with different UA numbers, you will need to link AdWords & GA more than once.
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RE: How do I find AdWords campaign and adgroup ID numbers?
I think you can pull down a secondary dimension in GA for AdGroup/Campaign ID, also.
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RE: Why is my quality score so low?
Hey!
Great question (sorry for not getting back to you sooner). The issue isn't your ad copy, or likely your landing page, but the keywords that you're targeting. As with venues or any arrangements offline, costs are significantly higher as soon as "wedding" is thrown in. I have had a similar experience with a client who was advertising on wedding rings -- low quality scores, higher CPCs.
When you hover over the status bubble next to your keywords in Google, it should tell you exactly where the issues are. I just checked one of my 1/10 QS KWs and it said my landing page experience, ad relevance, and expected CTR were all below average. This is likely the same for you. I would work on testing your ad copy. But, you need a good adgroup structure for that.
Here's my suggestion: I would put together one keyword with exact match with three different ad into one adgroup. That way you can start to isolate the issue. Is it the copy you're using? Can you get a higher CTR for that? Is it the landing page (it's my unsolicited opinion that this page does in fact need some work for a happier customer experience, but always be testing!)? Is it the keyword itself? What are your competitors writing in adcopy for this keyword? What are your ad extensions? What are their CTRs? Can you edit them to be better?
For this test, you might want to just run these one keyword adgroups on the google network only, so that way you have an accurate understanding of the amount of traffic that's coming through and how they are interacting with your site. Not that the search partners network impacts your QS, but it will impact your results that will effect your tests (unless you plan on splitting the data by network + search partners).
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RE: Should I make a blog post or landing page to rank?
Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content....
What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA?
Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.
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RE: UTMZ not provided keywords
Google has stopped passing the search query in UTM Codes. It's a new development that you can read about here.
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RE: How to improve data analysis that come from the Analytics ?
Depending on your site, you will likely need to change the questions that you let the customer answer, and start assigning order IDs to things if you're not already, but this will just set you up to be a more efficient company.
If you aren't sure how to do this, I'm sure there is an ample number of consultants who would be willing to help set up analytics for you for your specific ecommerce needs. I'll definitely be looking into the tool mentioned above, but I think in the long and short term you will need to make ecommerce in GA your friend. Bypassing GA because it's a difficult task to do initially will set you up for several different types of failures later. I would rather see you get on the good side of GA than start using another tool when you're not fully functioning on this one.
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RE: No paid conversions shown in GA Multi Channel Funnel
John is on the right track. You must be autotagging or manually tagging your paid search spend. If you are manually tagging, you have to tell GA in the Admin section to allow manual overrides.
If you set up your goals in GA and import them into AdWords, this will help keep your conversion goals unified and solid.
If neither of these are issues for you, then you should double check your timeline, goal chosen, attribution method, and MCF tagging (as you can set up specific things like Brand Google Organic, NonBrand Google Organic, etc).
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RE: Why am I showing a difference in Goal completion for Adwords and Analytics?
There will always be discrepancies and it will never be perfectly the same, unfortunately. I would double check your conversion metrics in Adwords, ensure that you're tracking the same conversions between them both.
Also, I hope that you have other pieces of your site as goals - newsletter signups, white paper downloads, etc then say X% of PPC traffic contributes to each of these other goals. Then, with the assisted conversion tool, you can see that all of these pieces fit into a conversion path. If we increase budget by Y for adwords, we can push this budget using these keywords to these goals and I anticipate that we will see a rise in overall revenue in Z amount of time.
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RE: How ppc affects organic and direct convesions and traffic.
This is definitely a job for Analytics!
Typically you can see how important paid search is to your funnel by looking at the Assisted Conversion Funnel in the Conversions section of Analytics. The closer to 1.0 each channel gets means that it is more important to the completion of that funnel.
Or, here's a quick way I just worked out for you to see how many times PPC touches a converting funnel where Direct is also involved... I don't typically work this out from this direction so my math could be incorrect. You'll want to look to the Multi-Channel Funnel > Top Conversion Paths report, select the conversion metric you are most interested in viewing (we can only see multi-channel paths for conversions with this method), and set the lookback date to 90 days, and choose to list more than 10 instances. I chose all of mine for this experiment.
Download the Top Conversion Paths for your transaction. The sample size I had was 187 different conversion paths. But the client I was viewing also had a "greater than 5 min on site" goal and the number of paths to that was 4113. There are so many ways someone can come to your site, so don't forget to be open minded about the paths that people take!
I filtered this list of 187 paths to just PPC (66) then I used this function {=SUM(LEN(A192:A236)-LEN(SUBSTITUTE(A192:A236,"Direct","")))/LEN("Direct")}* to find all the instances of Direct within those (317). For this particular conversion type, we see 20.8% of conversion funnels that involved PPC and Direct, 16.8% that involved PPC and Direct and Organic. But this could have been a funnel that was as bizarre as: Social > Email > Direct > Organic > PPC > Email > Direct. It will take a lot more granularity & descriptive funnel naming to pick out what instances of these started or ended with NonBrand or Brand searches.
- This function must be entered as an Array, so instead of just hitting ENTER when you submit it to a cell, you must CTRL + SHIFT + ENTER to get it to work, thus the brackets will show in the cell.
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RE: Why are some restricted items showing up on Google Shopping?
Hey Jessica,
I think you should try calling Google Adwords directly and getting an answer from them. They should be able to help you with PLAs and give you a more specific answer as to why your products are being rejected. I believe (this is just my opinion) that landing pages matter more than AdWords is willing to admit. How are your product pages performing technically? Is there any way they could be mistaken for anything that's not a scope?
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RE: Why are some restricted items showing up on Google Shopping?
Sorry for the slow response! I'm sure you've been waiting to hear something.
As far as scopes, scope mounts, and laser sights go, you should be able to advertise with those with no issues. Is there another product that you are trying to sell that conflicts with the shopping guidelines?
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RE: Does anyone have any analytics for programmatic mobile advertising?
There are a lot of response questions folded into the answer you're looking to gain from this question. There is definitely not a direct Yes or No answer. There are several determining factors.
- Is the website mobile friendly? Not to be confused with Mobile Optimised. Is it easy for a mobile user on any device to read, comprehend, and perform tasks on a mobile device.
- What is your vertical? If you're selling shoes I'm more likely to buy in store. But if you're Zappos, I'll definitely purchase from my phone knowing full well that It doesn't matter what I order because I can return it.
- Who is your target market? If your target customer is a lower middle class mother of three, then she will likely not have any time to sit at a desktop/laptop to convert and have to do all of her purchases on the go. So mobile will work better for her lifestyle (there are studies charting roughly 57% of Americans as only having recreational access to the internet through their mobile device).
- What do you want them to do? Is your funnel complex and barely comprehensible? Do you require serious personal information (bank codes, credit card numbers, etc)? Your funnel also plays a part in how easily someone can convert.
- Does more mobile traffic mean more footfall in the local stores? If it does, then it doesn't matter what your website looks like, it means that people find you and still come to your location.
- And finally, the question no one is really capable of answering concretely yet.... Do people do more research with their mobile device then convert directly on a desktop device? The higher you bid on Mobile I would definitely keep an eye on direct or brand traffic to see if people are transitioning to the website through other avenues.
Of course, I'm sure you're up to speed on the on-site & audience identification. Mobile conversions still cost more. Mobile clicks cost more. And generally mobile has less space to display as many adverts so the costs to get good real estate are worth it if you can figure out your mobile audience's desires from your website.
So the short answer is: yes, it's definitely worth bidding that much for mobile traffic. I see average return from clients who are set up well for mobile, but if your site isn't prepared for a mobile audience then you won't see good on site metrics and you won't see it as worth while advertising spend.
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RE: Is this a violation of Google guidelines and current industry best practices correct? Regarding Iran Facts
Hey
Apologies that your question wasn't answered sooner. I've read over all the information that you provided, watched the video, and reviewed several Advertising Policies from AdWords.
I don't believe that the promotion of this video, in the way the content is presented from 00:00 to 02:09, is in violation of any policy. Political issues will forever be sensitive, but they are still political. International affairs is political in context so this would fall under the Political Advertising Policy. As I'm sure you agree, political ads aren't always accurate, positive or appreciated, but this video still fits this portion of policy.
After Sandy Hook, Google created the Sensitive Issues clause that keeps advertisers without the capabilities for real aid from promoting their agenda after disasters. Unfortunately, it does not apply to this.
AdWords for Video Policy states that all videos must be suitable for a Family audience. While I personally don't believe that politics is always family friendly, this clause is only purposed to cover videos of questionable sexual content.
The only clause I think this could POSSIBLY, REMOTELY fit under, if not the Political Policy, would be the "Anti" and Violence Policy. This is specifically calling out one group of people who have been the brunt of a lot of racism in our country, even more so since 9/11. But, I agree with whoever it was in that AdWords Help thread that said the last seconds of this video changes the entire meaning of the message. This is a political awareness campaign and it's going to get a little ugly.
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RE: Landing page on a separate domain?
Google does have a TOS line against doorway pages: sending traffic to Domain1.com, but Domain1.com has no other purpose than to send its traffic based on any action to Domain2.com
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RE: How do I print off Google Adwords Certification certificate through Google Partners?
Hey Stephanie,
I'm not sure since the system has changed. I haven't had a look at it yet. You might be able to call Google or get them on Chat and have them walk you through the process.
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RE: How Do I Track AdCenter Keyword Data in Google Analytics?
Hey, sorry for not getting back to you quickly!
I currently use {keyword} instead of {querystring} in my bing parameters because I'm sending the information to Google, and I know that Keyword works already from using it in AdWords. Try this and let me know if you see anything change!
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RE: Is my destination url affecting QS?
In addition to what Lynn has already jumped on for the QS portion of your question, I believe it is frowned upon to send AdWords traffic to the redirected page. I would suggest just sending traffic to the page that you want people to go to. If this page isn't the best page to send people to with simple things like H1 tags (nearly) matching the listed KWs, then you might want to create a new page that answers the searcher's query.
Also, it's my opinion that it's poor usability to not have the logo link to home on a landing page like this.
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RE: Bing Ads Quality Score
There was just a really great piece on how QS is estimated in Bing on SEJ by Ping Jen. I would definitely recommend a read through!
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RE: Adwords & Analytics Different Product Listing Results
I'm not completely familiar with how PLAs are incorporated into GA. When you say the conversions are coming back as organic traffic - is it for brand or non-brand?
If you're analyzing the data in GA by the last non-direct channel attribution then this could definitely have an impact on how many conversions appear if the funnel is more complicated.
Are your items rather expensive? Is there a longer research phase to your products?
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RE: What to do against competitor PPC sabotage?
That really sucks. I'm sorry to hear that this happened to you. I don't think there's anything you can do against this, but I do have a few questions just to get a better understanding of what was going on, if you don't mind sharing.
How much was your budget?
For what match type?
What was your CPC?
What location were you targeting?
What niche are you in? -
RE: Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I'm mostly backing up everything David has already mentioned. There's no shortcut, and you really want to have specific adgroups to specific location pages for more reasons than just CTR (but it's still a really good reason).
You also will never have location specific data to improve upon, which is the entire reason you would want to send PPC there anyway - to be able to improve and measure.
If the page you are sending people to dynamically changes based on their IP then you can easily duplicate one adgroup structure for one city into several by using the adwords editor. Then use the replace feature to cut out the city information you're looking for and insert the next location. Also, you can use the term "[City] area" to help generalize.
Also when I've done location specific targeting using adgroups targeted just around the term "local" is also helpful. Then you can set the radius of your targeting out further and capture a wider audience.
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RE: Adwords enhanced campaigns - Specify alternate destination URLs
I think a lot of mobile users are used to using a desktop website on their phone. It may even be worth directing all the traffic there (from the ad, I agree: not from the KW).
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RE: Why doesn't exact match appear to be working for me in Google AdWords tool?
Ah! Ok, so on the left hand side of the tool, there is a pop up that says something like "My Keyword Ideas". After you minimize that, there will be 3 boxes for selecting your match type. Select Exact from this list and deselect Broad.
It never used to be like this. There have been many many changes and even more to come here soon. So I wouldn't doubt if it moves location or doesn't work appropriately in the future.
Let me know if for some reason that doesn't work for you either.
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RE: Amazon Niche Sites Or Adsense Niche Sites Or CPA Niche Sites for 2000$/month ?
I'm not aware of any guides specifically discussing what you are looking for, I'm sorry.
However, I am a little concerned about the approach you are taking with your sites. Of course everyone wants to make money from their site with quick turn around, but Moz and the majority of the Moz community are focused on creating audiences and gratifying, consumable content that keeps people coming back for more. I guess you could say we're less Transaction focused and more Lifetime Customer focused. At Distilled, we call this "Making the Internet Awesome".
Regarding your last question concerning the types of tactics people here use, we design and implement strategies that will build relationships with our customer base. The majority of people here are representing their company and their company's services, so they are most likely selling a product. It doesn't sound like your site has a service or product, so it may be difficult to glean the type of information you are seeking.
I would suggest you have a look through the YouMoz & Moz blogs as well as look through the already answered questions here in the topic area that you are interested in researching.
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RE: Suburb Specific on Adwords
Here's the setup I would do::
Enhanced Campaign: Target Virginia (assuming you service that Richmond)
Adgroup: Richmond Removalists
Keywords: "Richmond" specific keywords (you should use broad modified as well as Phrase & Exact, so:: +Richmond +Removalists, "Richmond Removalists" and [Richmond Removalists])
Ad Copy: Richmond Specific heandlineAdgroup: New Suburb Name
Keywords: New Suburb specific keywords
Ad Copy: New Suburb specific headlineAdgroup: Non Brand, non-suburb specific location
Keywords: nonbrand, no location qualifier
Ad Copy: "Removalists Local to You" or something similarHowever, I also see a benefit with city-level targeting at the campaign level. But for ease of time, this way may be best and less complicated to manage if it's not going to be your primary focus in life.
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RE: Good Adwords resources/ Guides
I agree with Martijn. There isn't really one PPC resource but the two he listed are great. The only problem I have with Certified Knowledge is they don't date stamp their blog entries. So the information could be from yesterday, or 8 years ago.
I collaborated on this project and still think that it's a great way to get started understanding how to build & manage PPC campaigns, even though the landscape is changing quite rapidly. It's a step by step guide for small businesses on how to navigate AdWords campaigns and management. Each section links out to a relevant articles so it takes the guesswork out of figuring out where there are valuable resources.
Distilled is also working on creating PPC modules for DistilledU, however that won't help you out right now. I wish I were superwoman and I could have it completely finished for you tomorrow! However, Keep asking PPC questions here. There are several people who manage accounts answering questions and several other people willing to correct them if they are wrong. Moz is still the place to learn from peers.
If you are trying to determine whether or not you should use the Accelerated setting, I would take it off for now - ESPECIALLY while you are learning and understanding subtle nuances. You will see a difference, but set your manager's expectations: You're new and starting out and traffic will fluctuate while you are learning. It's only to be expected.
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RE: Google Analytics CPC and PPC not Matching
Hey! This is a common issue between AdWords and GA. Analytics is tracking the number of visits, and AdWords is tracking the number of clicks. I'm not completely up to speed on what qualifies as an actual Visit to GA but it's not the same as what you're paying for. Sometimes when people don't stay long enough to count as a GA defined visit, it won't appear when reviewing traffic sources.
And when you see higher numbers in GA than in AdWords, there are a few other things that could be happening as well. AdWords is always about 4-6 hours behind the real up to date time. So as long as you aren't looking at today only, this shouldn't be a factor. Google also will credit you for what they believe to be fraudulent clicks, so they will also lower your numbers in AdWords.
What kind of variance are you seeing?
Also, you may want to look at the Advertising>AdWords>Campaigns section instead of the Traffic Sources section. I don't know when Analytics starts tracking last non-direct touch (if that's only in the goals or if that's throughout). But as soon as you leave the Advertising tab, things start to get wonky.
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RE: Increasing Google Ad spend - is it worth it
Matthew, Joram & Branden have all provided really great answers, and it looks like you're on the right track.
Have you connected your analytics account with your adwords account? Here's how if you haven't yet. I know there's been some redesigning going on insight Analytics, but it should still be the majority of the same information. Might take a bit of trial & error though.
IF you've already set up GA & AW then you should be able to see AdWords conversions filtering into your current goals. Go to the Conversions section, then go to Overview. In the refreshed screen, select by Source / Medium. This will give you a decent idea of how AdWords has been helping.
Generally, I would say that if you don't know how AdWords has been contributing to your bottom line, then I wouldn't increase budget. Are you managing all online marketing for your company?
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RE: Youtube ad video ppc
Hello!
Phil just flagged this up to me. Great Question. The keyword level targeting for video is no where near as specific as Search advertising. I would say even Display Network keywords have more accuracy (which is saying quite a bit about how horrible the YouTube keyword lists are).
Phil's suggestion is excellent. I would do that in addition to taking these steps:
I would first start with a retargeting campaign with video. You can make the list in Analytics and bring it into AdWords.
Then I would make a target group based on Topic & Interest (topic being the content of the video, and interest being interest of the user). You can always go in and see where your ads are appearing and exclude, like the Display Network.
But, the first half of your question was referring to ROI and tracking. It's tricky. You have to override the system. Here's how:
Step 1. Create a mirrored landing page...a version of an existing page which you can direct all video traffic to with an unique URL. eg www.DOMAIN.com/NewLandingPageStep 2. Tweak the GA code (ONLY on the mirrored landing page) to something like this http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=VideoAdsFull example below
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-123456789-1']);
_gaq.push(['_setDomainName', 'Domain.com']);
_gaq.push(['_setReferrerOverride','http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=Video']);
_gaq.push(['_trackPageview']);(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();
(no matter how hard I try, this won't format the way I want it to. I'm sorry that looks so shitty)
Regular video traffic from the GDN should be tracked normally but if not then creating a second page and having a different dummy referrer should be easy enough.
This is the hack that one of our Google Reps provided us. I don't have much information on ROI. I haven't dedicated a great amount of time to it (which is something I need to do and figure out this month).
Hope this has helped!
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RE: How does Google Keywords Tool compile search volume data from auto-suggest terms?
I think with Google's Keyword Tool you need to choose your match type. If you choose broad or phrase, then it will pick up any and all instances of "presonus 16" but if you choose exact, then it won't.
So I think that Google does compile data on the words typed as well as on the suggestions. But I haven't heard of any data that suggests they are willing to be public about how reliant on the data they are. I know for Google Instant Suggest (or whatever it's called) if you click on the suggestion within a second or two the ads don't count that as an impression, so it may be similar to that kind of thing? Google may see the blue linked suggestion click within a specific time as the actual intended search query.
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RE: What audience size do you need for a successful retargeting campaign?
John and Rui have handled the technical aspects of how retargeting is really valuable, but with the number of visitors you have in the retargeting list I'm really curious what other settings you have for this campaign.
How many impressions have been set per unique visitor?
How low are your bids? I would say keep them at about $1.50 CPC (not CPM) and see how things go. If you're already at this level then you may want to consider increasing your costs a little more.Yes Retargeting is going to be cheap, but please keep in mind that Click to Conversion is not the only way to track retargeting progress. Be sure to use the View-Through Conversion column as well.
CTRs will always be low because that is the nature of the display network (sometimes getting a .12% CTR is as good as it gets).
Other things you need to pay attention to are how old is your messaging? What is the message you are using for everyone? Do you only have one product and so is one message OK? As John mentioned in his comment - you should have multiple segmented lists from the initial retargeting list. Some people are not ready for a hard sell. Some need to be reminded that you exist first.
Also, what pages are you using for your retargeting code? This will also have a significant impact in how you see returns come in. (Hint: start with Confirmation or Thank You pages first, then slowly build out from there and segment the lists accordingly)
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RE: How Google Adwords Can Impact SEO Ranking ?
Google wants there to be a completely fair way to bid on keywords that you are not SEO-perfect for. CPC can be used as a general indicator for competitiveness of the industry, but it's not directly considered when ranking.
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RE: Is there any reason to add the word "buy" to our Adwords keywords?
oh! ok
I dunno, I think that sounds pretty normal. I would only start cutting keywords out if they were high cost, no return.
So since you work in a really niche market, and if you want to test the theory of "buy X" v just "X", then I would request incremental budget from marketing to run a 2-3 week test on your major head terms on broad match. then look at the search query report for only that keyword during that test time to get some new ideas for keywords to target.
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RE: Is there any reason to add the word "buy" to our Adwords keywords?
Yes to what Dave said.
"big broad terms are expensive and usually have a higher Cost Per Conversion. Long-tails are more specific, cheaper and lead to more conversions."
The term "widget" is a big, broad term.
The term "best widget for email" is long-tail.What types of widgets are you selling? Some example modifiers could be
desktop widget
Mail widget
Best mail widget
Best widget for email
Android widget for mailDoes this help clarify?
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RE: Is there any reason to add the word "buy" to our Adwords keywords?
Yes to what David & Dave have said.
To add, I think you should also not be targeting the term "widget" so generally. "buy" probably isn't the best modifier you could use, or the best use of your time if you have a lengthy list of one word keywords.
I would hope that you are advertising on more keywords than just broad head terms, like "HP" "Windows" "Widget" "Tech" "Money" "word" -- i went a little off topic there, but I'm sure you get the point.
You should rely minimally on big, broad terms like these but instead, target longer 2-4 word phrases more frequently. It will improve your CPC and overall ROI.
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RE: Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
When you are setting up your columns in the Keywords tab, there should be an addtional "Destination URL" option. You can pull this column to the top of the list (for ease of sight) and assign a specific URL to the keyword.
You can also do this in the AdWords Editor which for me is easier than dealing with the interface.
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RE: Find My Missing AdWords Conversions! (my white whale)
Hey! This is really common, and something I deal with a lot.
AdWords is First-Touch Attribution based. Meaning that no matter how someone got back to your site, AdWords will still claim the conversion for itself.
So if someone browses through to your site like so:
Paid > Organic > Organic > Paid > Direct
the first paid search click is going to receive the credit for the conversion, in AdWords' eyes.So yes, your affiliate cookie is being dropped because someone is most possibly coming back to the site through a different channel.
The best way to look at this is to check out the Multi-channel funnels in GA to see if there is a higher percentage of profits being attributed to AdWords at the first-click level.
This would be my first guess, but there are several other pieces that could be broken. I don't think it's broken, but if this theory doesn't work out, I'm happy to troubleshoot other possibilities.