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For the reasons above, you should noindex them, but do make sure that the Google AdWords bot can crawl them - if this is the same bot as the organic bot, then don't noindex. I heard from a reliable source that noindexing will lower your ability to gain a higher Quality Score as google doesn't know what your page is about. If you are using Dynamic Search Ads then you will need to point those to the seo pages on your site, not your ppc pages.
I agree with this.
However, you should not be bidding for 1st position with the highest bids possible. 1st position costs 25% more than 3rd position and doesn't necessarily have an arguable CTR or Conversion rate.
What keyword types are you advertising on? This is going to make a SUBSTANTIAL difference in how much you are spending.
Are your keywords major head terms for "HP Printer" or are they a little more focused like "Refurbished Laserjet Printer" -- as this second one is probably not as broad as the first, the chances are higher that it will cost less.
But the specifics of your account aside, what is it you are ultimately using AdWords for? Are you research or ROI focused? Because if this is going to stick around a little longer than a one time test, we need to discuss your processes to lower costs over the lifetime of the account.
My colleague Kristina Kledzik wrote a really strong post about how to integrate PPC into your online marketing strategy, and one of the major CTAs toward the end was "Don't give up. Try it for at least 6 months" before you can determine that PPC isn't profitable.
The takeaway is that PPC is hard work, and to make the best decisions for your business you're going to need to dedicate a lot of mental space to making sure it runs smoothly. You don't have to spend a lot over your test times, but you do have to be committed to attempting to make keywords work.
Hi Issac,
From my experience with GA, it is never 100% accurate to real sales data. Every company I've worked with has had similar issues. Google Analytics is no replacement for BI or CRM data. Also, depending on how much data you have running through the free version of GA, you may only be seeing a sampling of your total traffic.
I would suggest looking at the multi-channel funnels report instead of the assisted conversions report. It will summarize where your conversions are coming from based on where the click was in the total conversion referral path.
AdWords is a first click attribution platform, whereas GA is a last click attribution platform. It is likely that you will have referred that user by a search ad then they came back via retargeting within a 30 day window. Maybe you can look into the conversion path for this one goal and see where most of your clicks are originating?
Let me know if that was helpful!
Jasmine
Hey! This is really common, and something I deal with a lot.
AdWords is First-Touch Attribution based. Meaning that no matter how someone got back to your site, AdWords will still claim the conversion for itself.
So if someone browses through to your site like so:
Paid > Organic > Organic > Paid > Direct
the first paid search click is going to receive the credit for the conversion, in AdWords' eyes.
So yes, your affiliate cookie is being dropped because someone is most possibly coming back to the site through a different channel.
The best way to look at this is to check out the Multi-channel funnels in GA to see if there is a higher percentage of profits being attributed to AdWords at the first-click level.
This would be my first guess, but there are several other pieces that could be broken. I don't think it's broken, but if this theory doesn't work out, I'm happy to troubleshoot other possibilities.
This is definitely a job for Analytics!
Typically you can see how important paid search is to your funnel by looking at the Assisted Conversion Funnel in the Conversions section of Analytics. The closer to 1.0 each channel gets means that it is more important to the completion of that funnel.
Or, here's a quick way I just worked out for you to see how many times PPC touches a converting funnel where Direct is also involved... I don't typically work this out from this direction so my math could be incorrect. You'll want to look to the Multi-Channel Funnel > Top Conversion Paths report, select the conversion metric you are most interested in viewing (we can only see multi-channel paths for conversions with this method), and set the lookback date to 90 days, and choose to list more than 10 instances. I chose all of mine for this experiment.
Download the Top Conversion Paths for your transaction. The sample size I had was 187 different conversion paths. But the client I was viewing also had a "greater than 5 min on site" goal and the number of paths to that was 4113. There are so many ways someone can come to your site, so don't forget to be open minded about the paths that people take! 
I filtered this list of 187 paths to just PPC (66) then I used this function {=SUM(LEN(A192:A236)-LEN(SUBSTITUTE(A192:A236,"Direct","")))/LEN("Direct")}* to find all the instances of Direct within those (317). For this particular conversion type, we see 20.8% of conversion funnels that involved PPC and Direct, 16.8% that involved PPC and Direct and Organic. But this could have been a funnel that was as bizarre as: Social > Email > Direct > Organic > PPC > Email > Direct. It will take a lot more granularity & descriptive funnel naming to pick out what instances of these started or ended with NonBrand or Brand searches.
The page you linked to needs to be tested with Optimizely, Google Analytics Experiments, or Unbounce against another page that is much cleaner. I didn't even realize there was a form on this page. It's really busy and might not be legible for your audience. If you want a kick ass campaign, your conversion rate is going to make a massive difference on your performance (you'll have a lower CPA no matter what you're spending). You should definitely test this because long form and informational pages sometimes work better.
Typically when you're aiming for newsletter sign ups, you should have a higher conversion point on any keyword that you're looking for. I would say start with vague head terms on exact match. These terms aren't typically profitable and may lead to lower newsletter signup costs.
Ah! Ok, so on the left hand side of the tool, there is a pop up that says something like "My Keyword Ideas". After you minimize that, there will be 3 boxes for selecting your match type. Select Exact from this list and deselect Broad.
It never used to be like this. There have been many many changes and even more to come here soon. So I wouldn't doubt if it moves location or doesn't work appropriately in the future.
Let me know if for some reason that doesn't work for you either.
Hey Edmond,
Eric definitely has touched on the first questions I would have asked.
As far as tracking your PPC conversions, you need to have Google Analytics (or your preferred advanced web analytics platform) installed completely, with goals set up to track the number of website leads you receive so you can double check the attribution modeling. PPC might not be the last touch converter, but might instead be initiating a TON of converting traffic to your site.
If you want to track a lead offline in your CRM, you will need to apply manual tracking to all of your campaigns. Then you will also need to have hidden fields in your form to pull this information from the site and place it in your CRM. Whether dealing with insurance, or dealing with Tshirt orders, it's imperative that manual tracking be ironed out and tracked appropriately. I've worked in a financial field before and manual tagging became our life force. It's amazing and great if you do it right! 
Two domains can run in the same account. They cannot run in the same adgroup.
If you never plan on spending more than 15k/mo per domain then I think it's OK to keep them all in the same account. Just be sure to label them differently for each campaign.
If your brands will be bidding on the same keywords, then do not put them in the same account. Because they are two separate brands you can double serve ads, but it's not advisable. There are MANY things that can go wrong if you try to bid on the same terms with two different accounts. I would suggest hiring someone who knows what they're doing to help you set this up & possibly run it for you so you don't end up bidding against yourself and running up your own CPCs.
Hey
Apologies that your question wasn't answered sooner. I've read over all the information that you provided, watched the video, and reviewed several Advertising Policies from AdWords.
I don't believe that the promotion of this video, in the way the content is presented from 00:00 to 02:09, is in violation of any policy. Political issues will forever be sensitive, but they are still political. International affairs is political in context so this would fall under the Political Advertising Policy. As I'm sure you agree, political ads aren't always accurate, positive or appreciated, but this video still fits this portion of policy.
After Sandy Hook, Google created the Sensitive Issues clause that keeps advertisers without the capabilities for real aid from promoting their agenda after disasters. Unfortunately, it does not apply to this.
AdWords for Video Policy states that all videos must be suitable for a Family audience. While I personally don't believe that politics is always family friendly, this clause is only purposed to cover videos of questionable sexual content.
The only clause I think this could POSSIBLY, REMOTELY fit under, if not the Political Policy, would be the "Anti" and Violence Policy. This is specifically calling out one group of people who have been the brunt of a lot of racism in our country, even more so since 9/11. But, I agree with whoever it was in that AdWords Help thread that said the last seconds of this video changes the entire meaning of the message. This is a political awareness campaign and it's going to get a little ugly.
I think with Google's Keyword Tool you need to choose your match type. If you choose broad or phrase, then it will pick up any and all instances of "presonus 16" but if you choose exact, then it won't.
So I think that Google does compile data on the words typed as well as on the suggestions. But I haven't heard of any data that suggests they are willing to be public about how reliant on the data they are. I know for Google Instant Suggest (or whatever it's called) if you click on the suggestion within a second or two the ads don't count that as an impression, so it may be similar to that kind of thing? Google may see the blue linked suggestion click within a specific time as the actual intended search query.
Google does have a TOS line against doorway pages: sending traffic to Domain1.com, but Domain1.com has no other purpose than to send its traffic based on any action to Domain2.com
Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content....
What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA?
Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.
Hi Anthony,
I don't think that creating a new account for your client is the best solution. Google sees subdomains a little differently for SEO work, but for AdWords it's just another page. And I'm fairly sure Google won't favor those who are spending a large amount, because large is a very relative term when it comes to advertising.
I would recommend working with what you have now for the next few months. If there is an abundance of spend, then using that spend to A/B test ads for the best CTR will impact your keywords more than the type of account switching you are referencing.
That being said, make sure your account structure is sound. Separating adgroups by keyword intent then creating new directly-related ad copy will help increase your quality score.
I'm only assuming you are referencing Quality Score when you say the account quality is low. What are you using to determine quality? Are you seeing conversions? How long do visitors stay on the page? What is the overall picture you're looking at? Looking at the quality of traffic you are delivering to the site will help you determine if these keywords are best for you.
For example, bidding on a head term like 'email marketing' will get people interested in what it does. If you plan on promoting content that will lead to a sale, then let your ad reflect that on this term. However, if you are looking for a direct conversion/sale/lead/etc, then 'email marketing' is probably not your best choice of keyword.
In short, analyse the quality of traffic you are receiving and communicate that back to your client so they know that even though the account isn't at Google's limits of perfection, it is benefiting the company and AdWords is working.
Hey Taysir,
Which call tracking service are you using for this? Or did you create one yourself? Ideally, you would be using javascript to change the number dynamically depending on source & medium, which will not interfere with local.
There are a lot of great answers here to your issue, all of these guys are very knowledgeable and correct across the board. Just chiming in to hopefully make it more cohesive and direct - but what you're asking for has a complex answer
Yes, it is possible to track a specific lead's information.
No, you cannot track the specific keyword that the user typed in (due to Google's latest privacy ruling). but you can track the listed keyword in the AdWords interface.
It is possible to use this with some of your favorite tools (like Convertable, Hubspot, SalesForce, etc), or if you have a working knowledge of URL parsing, you can set up your own hidden fields to accept different URL parameters.
However, just be sure you know how your chosen software works with attribution. All of these methods have their own attribution modeling. Most of them will only pull the information if it was a direct sale on that page in one session. If the user leaves the page, sometimes they won't parse the parameters.
You will have to use a bid management software like Marin to be able to see keyword level attribution through the whole path.
This is a very interesting payment structure. Here's why I am not a fan::
If you want to continue the conversation with them, I would ask for case studies featuring spend and conversion numbers.
I work at Distilled and we do PPC management in the UK. For comparison, we charge a flat rate for accounts below £10,000. I think there are quite a few agencies that run this way, and it will be more consistent to judge the effectiveness of your agency, not necessarily the effectiveness of how to bid.
Seeing as your initial question was "what are other reputable agencies" and I don't have a definitive answer for you, give me a day or so to look into a few that I think would be a good fit.
Hey Alec!
First & Foremost - GORGEOUS site. I haven't seen a psychic readings sight that puts so much emphasis on the human connection (through these amazing photographs you have). I love bouncing around between free psychic reading sites. I'm your worst customer haha While I love the design, I feel like it's information is lacking. You could take some time to really provide some value prop on the first page instead of just talking about how it's free and asking people to click words that are no where on that page. I would recommend testing different images of your home page carousel first. My first impression would be to place them as: 3,4,1,2 but of course you should test to find the optimal order. Being met with a conversation about quality and legitimacy for psychic readings (at least from my very American perspective) would be something that I would already have on my mind while I was browsing different sites.
So, to directly answer your cost allocation question: I think that where you put your money is entirely dependant upon what your budget and targets will allow for this year. If you invest in getting more people to the site for organic & referral traffic, then you should also be prepared financially for your business to not take off for a few months. This is a much less costly way to obtain traffic, but it will definitely cost you time. I don't know what your goals are. If you decide to invest into a few keywords with lots of traffic and some competition, then you will need to make sure that you are converting a good portion of the traffic that you are paying for - and then the conversation leads into user tracking and such as Ray-pp & ameliavargo were discussing. No matter what direction you go or how much traffic you receive, your conversion funnel is going to determine how fast you make a profit.
I agree with Ray-pp that you should consider Account Creation as a mini goal - use these people to start email marketing (FREE!) to so that you can lure back people who were already interested. Also, you can use this list to target people with facebook ads later (there's an upload email addresses feature! ). After you work these people over and start making more Real Conversions from your email marketing, then you can start to feel more comfortable about investing back into PPC.
Thanks for being patient while I did some digging.
First, I think because you aren't a huge spender you need a flat rate. This is going to make payments predictable and you can really start to value the work being done and trust the manager of the account. Your money will go toward working for you, rather than being micromanaged at the bid level.
Second, when you are calling around and making decisions about who to work with be aware of their internal structure. If you were my client at Distilled, I would be your point of contact and I would be the one working on your account. I think you should look for a company with an internal structure where you will also have this direct path for communication because you know you are getting pure, unadulterated information on your account. 
Recommendations::
The moment you've been waiting for!
Because I think it's so important that you have a flat rate, I'd suggest GetSquare.co.uk, I spoke with a trusted, knowledgeable friend here who said "for small spend accounts we generally charge a fixed monthly management fee that covers optimisation, management & reporting." They're located up in Edinburgh, if location matters to you.
Another alternative to Anicca would be Boom-Online.co.uk. I also know first hand that there are knowledgeable people here who you can trust. They are located in Nottingham. They do a review, then off the back of the review price a one time set up fee, then it's a flat fee based on spend & number of campaigns.
Whatever you do, be sure you feel you are getting the most out of your preliminary conversations with any agency you are working with.
Let me know if this information has been helpful, or if you have any lingering questions!
I'm not aware of any guides specifically discussing what you are looking for, I'm sorry.
However, I am a little concerned about the approach you are taking with your sites. Of course everyone wants to make money from their site with quick turn around, but Moz and the majority of the Moz community are focused on creating audiences and gratifying, consumable content that keeps people coming back for more. I guess you could say we're less Transaction focused and more Lifetime Customer focused. At Distilled, we call this "Making the Internet Awesome".
Regarding your last question concerning the types of tactics people here use, we design and implement strategies that will build relationships with our customer base. The majority of people here are representing their company and their company's services, so they are most likely selling a product. It doesn't sound like your site has a service or product, so it may be difficult to glean the type of information you are seeking.
I would suggest you have a look through the YouMoz & Moz blogs as well as look through the already answered questions here in the topic area that you are interested in researching.
Might be a bit off base with your questions, Cole. Just wanted to make sure you aren't planning on using the GFN (Google Fowarding Number) as an offline means of call attribution. (more info below, but if you aren't then just ignore it )
Each call will be calculated as a conversion after you specify that you want that. In the Tools> Conversions tab, you will need to add a new conversion type and mark calls as a conversion. Here, you can set the call length by seconds to determine when you want to register a call length as a conversion. For instance, I was working with a company that saw conversions happen around 8 minutes on the phone, so we set the time to the equivalent of 8 minutes and filtered for just these conversions within the UI.
Why you shouldn't use Google Fowarding Numbers outside of AdWords
It's a bad idea to use google forwarding numbers because they are only intended for SEM use. If you start plugging them around elsewhere you're not going to have proper conversion attribution to your campaigns. Google has numerous numbers that it's going to use to properly attribute the calls to specific keywords. If you pull a number that actually is associated to a very poor performing keyword (ie, it still doesn't get you calls, you just stole the number and applied it to a mailer) then Google is going to start optimizing for that keyword's conversion performance even though it's actually a bad KW.
Also, there's a science involved to call tracking. I would highly suggest you speak with Call Tracking Metrics, Mongoose Metrics, or If By Phone for the technical understanding of how call tracking works and why you can't just plug numbers around.
I would do it like this:
AdGroup - Keyword
AdGroup Location
You really just need to make sure that if you do it this way, you turn off the "Keyword Variance" in the Campaign Settings or it will F up your data.
Don't forget to NOT use broad match and only use modified broad match.
And always always use Phrase & Exact matches for every keyword type!
Hey Garth,
These are all great options listed, and I'm sure there are more that you can explore (don't forget Gemini, Yahoo's native advertising platform).
I would like to briefly touch though on the part of your post where you mentioned that Google is too expensive. Do you have an experienced person managing your PPC efforts? There are many things that could be contributing to the expense of your Google campaign. If you haven't looked into having a third party review your campaigns, I would highly recommend it. (but don't have Google look, they just want you to spend more money.)
Yes. it's possible. I would look at their top pages from previous months and see if there's been a specific decline in traffic to those organically, then make sure that you aren't advertising on those pages. However - I would like to point out that it is bad news for them if their own ad can take away that much traffic. Someone else could advertise there and take away the same traffic.
Be sure it's not brand terms also. Double check negative keywords too.
You will only be able to monetize them if you have ads enabled on your current channel and are targeting the channel with the real estate ads. However, this is not a good strategy. Real Estate may not share the same user base and then your video ads will not have been beneficial.
Re: Block Ads
Did you go to the site first, then immediately bounce back? That's most normally when that message will appear.
Max is definitely right that you need code. The most common attribution method is last non direct. The easiest way to determine PPC v SERPs is to try to grab the GCLID. If you end up growing your business and/or merging this information back to AdWords from the offline conversion tracking option they offer you will need the GCLID.
Hrm, then maybe this was just some sort of Google test based on your search history. Most normally, you see the "block this" text after immediately bouncing back to Google. I've seen this a lot with ads as well as serps.
If it's for the same page, and you're seeing the inverse relationship, then it is very probable that adwords has replaced your mobile organic listing. I would double check your search query report and negative keywords and mobile bids to ensure that google hasn't just started associating your pages to different keywords.
I agree, that from a structural perspective you shouldn't include other brands, but also from a Click Through Rate (CTR) perspective, when someone is searching for a brand they are likely to be searching for a major, already trusted site. You need to make sure you can differentiate this change from your other non-branded keywords. Negative keywords are your friend! Make sure your ad copy is strong.
Here's how I would suggest you structure this at the campaign level
Guitars
Drums
Guitar Brands
Drum Brands
Brand (your brand)
Competitors (if you have the money, don't start here)
Be sure you have a clear Call to Action in your ad, and at least 1 keyword in the Headline. Also, send specific traffic to the most useful page on your site. DO NOT send this traffic to your home page. That won't be useful for your spend.
Yes, you will add the remarketing code to GTM. Then you select what pages you want it to go on, and that will enable your ads to run.
When you are setting up your columns in the Keywords tab, there should be an addtional "Destination URL" option. You can pull this column to the top of the list (for ease of sight) and assign a specific URL to the keyword.
You can also do this in the AdWords Editor which for me is easier than dealing with the interface.
The Google Remarketing code is for all traffic that comes to your site. You will segment this inside Google Analytics before passing it on to AdWords by making lists in GA. This can be done under the Admin tab, and navigate to Audiences. This is where you will segment your lists.
You can then select to have a list shared with your linked AdWords account. It will populate in your available audiences in AdWords and you can use it to retarget
It's definitely gotten a little more complicated than it used to be, but I assure you this gives you more options and flexibility in reporting
Hello!
Phil just flagged this up to me. Great Question. The keyword level targeting for video is no where near as specific as Search advertising. I would say even Display Network keywords have more accuracy (which is saying quite a bit about how horrible the YouTube keyword lists are).
Phil's suggestion is excellent. I would do that in addition to taking these steps:
I would first start with a retargeting campaign with video. You can make the list in Analytics and bring it into AdWords.
Then I would make a target group based on Topic & Interest (topic being the content of the video, and interest being interest of the user). You can always go in and see where your ads are appearing and exclude, like the Display Network.
But, the first half of your question was referring to ROI and tracking. It's tricky. You have to override the system. Here's how:
Step 1. Create a mirrored landing page...a version of an existing page which you can direct all video traffic to with an unique URL. eg www.DOMAIN.com/NewLandingPageStep 2. Tweak the GA code (ONLY on the mirrored landing page) to something like this http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=VideoAdsFull example below
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-123456789-1']);
_gaq.push(['_setDomainName', 'Domain.com']);
_gaq.push(['_setReferrerOverride','http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=Video']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
(no matter how hard I try, this won't format the way I want it to. 
I'm sorry that looks so shitty)
Regular video traffic from the GDN should be tracked normally but if not then creating a second page and having a different dummy referrer should be easy enough.
This is the hack that one of our Google Reps provided us. I don't have much information on ROI. I haven't dedicated a great amount of time to it (which is something I need to do and figure out this month).
Hope this has helped!
Yes to what David & Dave have said.
To add, I think you should also not be targeting the term "widget" so generally. "buy" probably isn't the best modifier you could use, or the best use of your time if you have a lengthy list of one word keywords.
I would hope that you are advertising on more keywords than just broad head terms, like "HP" "Windows" "Widget" "Tech" "Money" "word" -- i went a little off topic there, but I'm sure you get the point.
You should rely minimally on big, broad terms like these but instead, target longer 2-4 word phrases more frequently. It will improve your CPC and overall ROI.
Matthew, Joram & Branden have all provided really great answers, and it looks like you're on the right track.
Have you connected your analytics account with your adwords account? Here's how if you haven't yet. I know there's been some redesigning going on insight Analytics, but it should still be the majority of the same information. Might take a bit of trial & error though.
IF you've already set up GA & AW then you should be able to see AdWords conversions filtering into your current goals. Go to the Conversions section, then go to Overview. In the refreshed screen, select by Source / Medium. This will give you a decent idea of how AdWords has been helping.
Generally, I would say that if you don't know how AdWords has been contributing to your bottom line, then I wouldn't increase budget. Are you managing all online marketing for your company?
I agree with Martijn. There isn't really one PPC resource but the two he listed are great. The only problem I have with Certified Knowledge is they don't date stamp their blog entries. So the information could be from yesterday, or 8 years ago. 
I collaborated on this project and still think that it's a great way to get started understanding how to build & manage PPC campaigns, even though the landscape is changing quite rapidly. It's a step by step guide for small businesses on how to navigate AdWords campaigns and management. Each section links out to a relevant articles so it takes the guesswork out of figuring out where there are valuable resources.
Distilled is also working on creating PPC modules for DistilledU, however that won't help you out right now. I wish I were superwoman and I could have it completely finished for you tomorrow! However, Keep asking PPC questions here. There are several people who manage accounts answering questions and several other people willing to correct them if they are wrong. Moz is still the place to learn from peers.
If you are trying to determine whether or not you should use the Accelerated setting, I would take it off for now - ESPECIALLY while you are learning and understanding subtle nuances. You will see a difference, but set your manager's expectations: You're new and starting out and traffic will fluctuate while you are learning. It's only to be expected.
Here's the setup I would do::
Enhanced Campaign: Target Virginia (assuming you service that Richmond)
Adgroup: Richmond Removalists
Keywords: "Richmond" specific keywords (you should use broad modified as well as Phrase & Exact, so:: +Richmond +Removalists, "Richmond Removalists" and [Richmond Removalists])
Ad Copy: Richmond Specific heandline
Adgroup: New Suburb Name
Keywords: New Suburb specific keywords
Ad Copy: New Suburb specific headline
Adgroup: Non Brand, non-suburb specific location
Keywords: nonbrand, no location qualifier
Ad Copy: "Removalists Local to You" or something similar
However, I also see a benefit with city-level targeting at the campaign level. But for ease of time, this way may be best and less complicated to manage if it's not going to be your primary focus in life.
Hey, sorry for not getting back to you quickly!
I currently use {keyword} instead of {querystring} in my bing parameters because I'm sending the information to Google, and I know that Keyword works already from using it in AdWords. Try this and let me know if you see anything change!
Hey Jessica,
I think you should try calling Google Adwords directly and getting an answer from them. They should be able to help you with PLAs and give you a more specific answer as to why your products are being rejected. I believe (this is just my opinion) that landing pages matter more than AdWords is willing to admit. How are your product pages performing technically? Is there any way they could be mistaken for anything that's not a scope?
Depending on your site, you will likely need to change the questions that you let the customer answer, and start assigning order IDs to things if you're not already, but this will just set you up to be a more efficient company.
If you aren't sure how to do this, I'm sure there is an ample number of consultants who would be willing to help set up analytics for you for your specific ecommerce needs. I'll definitely be looking into the tool mentioned above, but I think in the long and short term you will need to make ecommerce in GA your friend. Bypassing GA because it's a difficult task to do initially will set you up for several different types of failures later. I would rather see you get on the good side of GA than start using another tool when you're not fully functioning on this one.
I think you can pull down a secondary dimension in GA for AdGroup/Campaign ID, also.
As far as Google reports, there is no connection between links a page receives, what domain it's held on, and how the URL is constructed. You can definitely go with cheese.domain in the same campaign if that's where it's located --- I'm sure there are other SEO specific reasons that you wouldn't want to have a subdomain but I'm not that knowledgeable about them
My experience backs up David's opinion. Google doesn't care if your NASA if you're trying to sell cheese & crackers. Since that's not what users are searching for it's not advantageous for Google to show people NASA ads. No one really wants astronaut cheese anyway (wait... is that string cheese? maybe they do)
Auction bids & quality score are based heavily on estimated click through rate, landing page experience, ad relevance, and ad formats. LP Experience can be measured in several ways and Google has always been really keen to keep that information under lock & key. There are theories that they look at time on site, bounce back rate, click through rate, conversion rates, etc. But there's no real answer - except that I am very confident that the specific page's authority is not a heavily weighted factor.
I know you came here for a customized response that's more in depth than static information on the web, but I'm going to direct you to this video anyway because it's seriously informative http://searchengineland.com/google-new-adwords-ad-rank-video-195049
It's legit. I see this happen every day.
There are many theories behind what goes into landing page relevance, but the authority of that page is insignificant. Thousands of companies use PPC specific landing pages that are excluded from robots.txt and have high QS.
I understand that 10% can make a huge difference when you're on the cusp of getting to an 8, 9, or 10, but overall there is more you will be able to do in the account that will impact QS than what you can do with your landing page. (that's not to say that CRO isn't beneficial, but that's CRO, not QSO - quality score optimisation)
I'd rather guide you in the direction of your negative keywords and keyword grouping techniques. the more specific your keywords are to your copy to your landing page the higher quality score you will receive. Note: I said specific. "Cheese" as a head term is not a specific query... "11 in bamboo cheese board" is a very specific query.
Got a little side tracked there. Hope this information is still useful to you!
I'm not familiar with any way that a shared library will be able to affect campaigns that it's not assigned to.
To remove them from campaigns, click on the name of the negative KW list, then scroll to the bottom and remove the campaigns you don't want. It's a little hidden from the normal way but it will still work!
Unless an angry client posted a proposal online, I don't know where you would be able to find proposal flow outside of a typical sales proposal sheet.
Typically the proposals I composed followed this vague outline:
But this is entirely separate from the SOW. Please consult your lawyer on this contract addendum.
There's significant value in finding friends in the industry who work at this level (hint, hint, hint, hint) because it's hard to get people to talk about their prices and proposal tactics in semi-anonymous forums.
But Good Luck!!!
Hey Dev Dan!
Sorry for the late response times on my end. I know that has to be really frustrating. I've not had the opportunity to oversee the issues with switching to GTM so I've asked that we find someone else who may be able to help you. Hang in there! Hopefully we have someone who has run into a similar issue.
Hey Christopher,
Unfortunately, I'm not sure there's anything you can do for the ad copy relevance. This is definitely the problem with all competitive advertising in PPC.
Something to try, if you're super set on this tactic, would be to use the competitor name in your descriptions by saying "An alternative to X". I've never seen that done before. Most people have TMs filed with Google so your copy will be denied, and typically as soon as they find that you are using their brand in your copy they will file it with Google so there's not much you can do.
Good Luck!