In answer to 'will it bring traffic' I'm not so sure...not done any testing, but (as far as I can recall) I've never seen twitter results in serps where the twitter handle corresponds to the keyword I'm searching for.
All things being equal, I'd be inclined to go for brand name, social media is about engagement and people like to know who they're talking to.
Having said that, if you can get a nice keyword name that doesn't feel 'forced' then that would be good. For example, in the pr industry there's @ThePRCoach which is nice and doesn't feel like someone is squeezing a keyword unnaturally into the name (as it happens his site is called ThePRCoach too, but hopefully you get my meaning!)