Questions created by JBGlobalSEO
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Schema for E-Commerce websites
Hi Guys. I am running a cleanup for the on page schema we use and will be moving the on page elements into tag manager. I have all the metas and schema for the products boxed off. My question today is what schema should I use for category pages. Granted there is Json-LD for aggregated reviews but I cant see or work out how or what to use for the category pages that have the lists of products on. Any assistance appreciated. Alex
Intermediate & Advanced SEO | | JBGlobalSEO1 -
Drop in Android organic search
Hay Moz Community, I have been analysing traffic fluctuations for a few websites and have found a noticeable drop in organic traffic from android devices. I initially thought it could be a generic mobile drop but iOS is holding its own? Can anyone share any insights they may have come across to explain the drop on android specifically. Thank you in advance
Search Behavior | | JBGlobalSEO
Alex0 -
Lazy Loading of products on an E-Commerce Website - Options Needed
Hi Moz Fans. We are in the process of re-designing our product pages and we need to improve the page load speed. Our developers have suggested that we load the associated products on the page using Lazy Loading, While I understand this will certainly have a positive impact on the page load speed I am concerned on the SEO impact. We can have upwards of 50 associated products on a page so need a solution. So far I have found the following solution online which uses Lazy Loading and Escaped Fragments - The concern here is from serving an alternate version to search engines. The solution was developed by Google not only for lazy loading, but for indexing AJAX contents in general.
Intermediate & Advanced SEO | | JBGlobalSEO
Here's the official page: Making AJAX Applications Crawlable. The documentation is simple and clear, but in a few words the solution is to use slightly modified URL fragments.
A fragment is the last part of the URL, prefixed by #. Fragments are not propagated to the server, they are used only on the client side to tell the browser to show something, usually to move to a in-page bookmark.
If instead of using # as the prefix, you use #!, this instructs Google to ask the server for a special version of your page using an ugly URL. When the server receives this ugly request, it's your responsibility to send back a static version of the page that renders an HTML snapshot (the not indexed image in our case). It seems complicated but it is not, let's use our gallery as an example. Every gallery thumbnail has to have an hyperlink like: http://www.idea-r.it/...#!blogimage=<image-number></image-number> When the crawler will find this markup will change it to
http://www.idea-r.it/...?_escaped_fragment_=blogimage=<image-number></image-number> Let's take a look at what you have to answer on the server side to provide a valid HTML snapshot.
My implementation uses ASP.NET, but any server technology will be good. var fragment = Request.QueryString[``"_escaped_fragment_"``];``if (!String.IsNullOrEmpty(fragment))``{``var escapedParams = fragment.Split(``new``[] { ``'=' });``if (escapedParams.Length == 2)``{``var imageToDisplay = escapedParams[1];``// Render the page with the gallery showing ``// the requested image (statically!)``...``}``} What's rendered is an HTML snapshot, that is a static version of the gallery already positioned on the requested image (server side).
To make it perfect we have to give the user a chance to bookmark the current gallery image.
90% comes for free, we have only to parse the fragment on the client side and show the requested image if (window.location.hash)``{``// NOTE: remove initial #``var fragmentParams = window.location.hash.substring(1).split(``'='``);``var imageToDisplay = fragmentParams[1]``// Render the page with the gallery showing the requested image (dynamically!)``...``} The other option would be to look at a recommendation engine to show a small selection of related products instead. This would cut the total number of related products down. The concern with this one is we are removing a massive chunk of content from he existing pages, Some is not the most relevant but its content. Any advice and discussion welcome 🙂0 -
Google Indexing Duplicate URLs : Ignoring Robots & Canonical Tags
Hi Moz Community, We have the following robots command that should prevent URLs with tracking parameters being indexed. Disallow: /*? We have noticed google has started indexing pages that are using tracking parameters. Example below. http://www.oakfurnitureland.co.uk/furniture/original-rustic-solid-oak-4-drawer-storage-coffee-table/1149.html http://www.oakfurnitureland.co.uk/furniture/original-rustic-solid-oak-4-drawer-storage-coffee-table/1149.html?ec=affee77a60fe4867 These pages are identified as duplicate content yet have the correct canonical tags: https://www.google.co.uk/search?num=100&site=&source=hp&q=site%3Ahttp%3A%2F%2Fwww.oakfurnitureland.co.uk%2Ffurniture%2Foriginal-rustic-solid-oak-4-drawer-storage-coffee-table%2F1149.html&oq=site%3Ahttp%3A%2F%2Fwww.oakfurnitureland.co.uk%2Ffurniture%2Foriginal-rustic-solid-oak-4-drawer-storage-coffee-table%2F1149.html&gs_l=hp.3..0i10j0l9.4201.5461.0.5879.8.8.0.0.0.0.82.376.7.7.0....0...1c.1.58.hp..3.5.268.0.JTW91YEkjh4 With various affiliate feeds available for our site, we effectively have duplicate versions of every page due to the tracking query that Google seems to be willing to index, ignoring both robots rules & canonical tags. Can anyone shed any light onto the situation?
Intermediate & Advanced SEO | | JBGlobalSEO0 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0