LOL probably the same firm (if you can call them that) I am competing with for exact same link building tactic.
But mine was something like...
Refinancing corporate credit cards? When you refinance with LINK (KEYWORD) LINK blah blah blah.... Irrelevant content blah blah blah...
and they HAD THOUSANDS!!! And were obviously fooling the algorithm cause they bumped me to #2
I just combated it with High Quality relevant content both on site and guest blogging and Real relevant Social Signals within 5 days.... I had retaken it and seems to be holding, (but they are still #2)
High Quality beats quantity any day with this type of thing as the links fall off quickly cause mostly these are content farms that post many blogs per day. Also it is a hodgepodge of content so there are no relevancy signals.
Just focus on a high quality campaign that gets good relevant info out about your niche and supplement that by integrating social brand building.
Shane