Highland brings up some great points that I agree with. I definitely am learning as well that for some clients that are larger and has an in-house team that you support as an SEO, they might just want you to focus on SEO. But if it's a smaller company you're working with that maybe doesn't have their own Director of Marketing, then you kind of want to take on that role and provide a variety of services. It's kind of a business-dependent approach, meaning every company has different needs - no two are the same. Although productizing the services for clarity, ease of pitching is a good idea too.

In response to your question, I would agree with you that it is a difficult situation - writing content for a law firm that you don't have the technical chops for. Assuming that you're dealing with lawyers - I would imagine they are super busy and their billable hourly rate is so high that they're incentivized to work on their own client work rather than help you write content.

Perhaps rather than a blog, you can organize and repackage lawyer-approved information and helpful guides to post on their site. Think about who their clients are and what the clients need help with and serve them the best info possible on the site. Showcase the trust and authority of the firm with evergreen content.

If you do decide to continue blogging, perhaps take the Movado approach - where in their real estate niche instead of talking about real estate jargon and industry issues, they broaden out to talk about cities, neighborhoods, and local topics in cities across the world.

The simple answer may be that users enter through organic traffic, add something to their cart, then go to some other tabs or do some comparison shopping, the session times out (after 30 minutes is standard) and so when they come page to the cart page directly they start a new session but they're still tagged as coming from organic.

David Sottimano has a really good write up on this Deepcrawl post:

"If a user enters a site via Google / Organic, allows the session to time out, and then navigates to a non-indexable page, that non-indexable page will be credited as Google / Organic Landing page.

I had been skeptical about this for a long time, even though experts like Mike Sullivan answered me on Quora, I had to test this many times to make sure this was actually the case – I also had a former colleague double check my test results (thanks Tom Capper)."

Another post on Jfet.io discusses the same idea:

"My guess?  People are adding items to their cart, then doing comparison shopping or coupon hunting.  This process lasts over 30 minutes (maybe they wander off to lunch or for a coffee break), and when they return to the browser with your site’s cart open, a new session starts.  In that new session, the landing page is the cart and it’s direct traffic.  Because GA rolls with the last non-direct source, it’s attributed to search/email/whatever."

I'd recommend testing out all the action items on both of those posts and see if their solutions work. My take is that it's probably people revisiting their cart after a timeout session! Let me know what you find out.

I don't believe there is such a thing as keyword dilution. Could be wrong as things change hourly in SEO, but haven't heard it myself.

The best thing to think of is targeting for the highest volume keyword as well as a long tail keyword. In other words, you want to target long tail keywords that also include a "head term". To put it a 3rd way, if you're targeting a head term, might as well include a long tail keyword.

I prefer your #2 above.

It includes "web design services" up front in the title tag which is great, but you're also including longer tail keyword with the rest of it.

As a quick grammar fix, you would say "Web Design Services with Focus on Conversion" or "...with CRO Focus" or "...with Conversion Focus" (last one not ideal though)

The first thing that comes to mind is if you have the correct version of the URL in Search Console. It's best to have both versions of the URL, both the www and non-www version.

Assuming it's the company linked in the article, you should be using the non-www version in Search Console. Without seeing the configuration in there myself it's hard to know exactly the issue. Actually when trying both versions of the site, assuming it's TG, both versions (www and non-www) which is not ideal - you should have one redirect to the other!

You're right, Moz's OSE doesn't show any links [see screenshot 1].

But in Ahrefs it shows a bunch of domains [see screenshot 2].

I still don't see the Dallas News links in Ahrefs either, so you may want to check another backlink source like Majestic to see if they have it.

It's strange that Search Console wouldn't pick it up, which leads me to believe it's something off with the Search Console view. Be sure you're looking at the https:// version of the site as well.

Let us know what you find out!

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Here are some best practices based on your situation:

• Make sure you've used the change of address tool for the subdomain - "Request an address change.
  Use the **Change of address **tool when your site move entails a domain or subdomain change, such as changing from http://fish.example-petstore.com to http://example.com or http://example-petstore.com." See https://support.google.com/webmasters/answer/83106?hl=en
• Also - one thing to do with your XML sitemaps is to ensure that both your old and new XML sitemaps are still submitted to Search Console. This will allow Google to read the old and the new. When it reads the old XML sitemap it will follow those URLs and redirects to find and index the new URLs. You can remove the old sitemap only when all of your new URLs are indexing to your standards.
• If you're getting 0 traffic from Google, check your Search Analytics in Search Console to make sure you're actually ranking for at least long tail keywords. 0 traffic means there's a problem. Check your robots.txt and Meta Robots to ensure everything is properly set up. Do a "site:yoursitename.com/blog" search in Google to make sure your blog URLs are ranking. Also search for your website name to make sure the blog is ranking for the site name at least.

Good luck!

Some other examples that come to mind, since it seems that so many ecommerce site owners overlook this opportunity:

• Home Depot - note how this top level category page - http://www.homedepot.com/b/Building-Materials/N-5yc1vZaqns and also a sub-category such as http://www.homedepot.com/b/Building-Materials-Drywall/N-5yc1vZar3d include great images, helpful tools, the actual products for that category, and also descriptive text at the bottom. All a shining example of ecommerce category pages with great SEO
• REI doesn't try to optimize as much as Home Depot but they do a good job as well - https://www.rei.com/h/cycling
• This is a decent example of a B2B site including some optimization on a category page - http://www.coastalcreative.com/product-category/large-format-prints/
• A good example of a category page not feeling like one - http://www.chameleoncoldbrew.com/our-coffees/ready-to-drink/

Those come to mind first. It actually is hard finding ecommerce sites that do category page SEO perfectly!

I would follow the Whiteboard Friday methodology, since clearly Moz has thought about this strategy (I hope). They post the Wistia video on their site and then post a YouTube video.

You'll only ever see YouTube and Vimeo videos in the search results with the video snippet, you won't see a Wistia video snippet. If you want people to link to your website, then having it embedded with Wistia only is the way to go and don't post it on YouTube. But if you're looking for the most video views and exposure you should do both.

There have been a few changes since this post, but this post by Phil Nottingham has the best breakdown on the options.