I don't believe there is such a thing as keyword dilution. Could be wrong as things change hourly in SEO, but haven't heard it myself.

The best thing to think of is targeting for the highest volume keyword as well as a long tail keyword. In other words, you want to target long tail keywords that also include a "head term". To put it a 3rd way, if you're targeting a head term, might as well include a long tail keyword.

I prefer your #2 above.

It includes "web design services" up front in the title tag which is great, but you're also including longer tail keyword with the rest of it.

As a quick grammar fix, you would say "Web Design Services with Focus on Conversion" or "...with CRO Focus" or "...with Conversion Focus" (last one not ideal though)

I would follow the Whiteboard Friday methodology, since clearly Moz has thought about this strategy (I hope). They post the Wistia video on their site and then post a YouTube video.

You'll only ever see YouTube and Vimeo videos in the search results with the video snippet, you won't see a Wistia video snippet. If you want people to link to your website, then having it embedded with Wistia only is the way to go and don't post it on YouTube. But if you're looking for the most video views and exposure you should do both.

There have been a few changes since this post, but this post by Phil Nottingham has the best breakdown on the options.

Yes I agree with Paul, the www and non-www are still resolving separately, this needs to be fixed and is part of your problem, assuming the site in question is TapGoods which you never confirmed.

You would not set the canonical URL on the product page to your preferred category, that would send the signal that instead of having the product URL rank in search, you would prefer one of the product's categories, which would be incorrect.

It sounds like since you've already set a canonical URL for certain categories, so you're on the right track. For instance if you have 5 categories with very similar lists of products on those pages, it sounds like you are canonicalizing 4 of those pages to the 1 most authoritative of the 5.

In summary, you would only set a canonical for a product page if you had the same exact product spread across 5 different product pages. For example, if you had /mens-glasses/versace-primo/ and then for some reason every color had its own page because of your system, such as /mens-glasses/versace-primo/black, /mens-glasses/versace-primo/blue, /mens-glasses/versace-primo/red - then you would need the canonical on the product page back to the main page without the color subfolder.

To address a part of your question, it's generally ok to assign the same product to multiple categories if that's useful to the user. Unless you have a massive site and you're maxing out your crawl budget, I don't think you need to sweat too much on duplicate content issues, unless you're receiving really strong negative signals. For instance, Moz might show that some of your pages are duplicate, but it's more informational, and you don't always need to take sweeping action.

One strategy to fix duplicate content issues on category pages, is to write unique content for each category page and make the category page an actual destination page rather than just a navigational page.

Not sure how the pricing compares, but PageOnePower comes to mind. They have an Agency Partnership service - from what I remember seeing on some pricing in the past year, they're about $85/hr. I think that's about the cheapest you'd get from an agency that has any sort of reputation. I'm not affiliated with them at all, have just been aware of them for years.

Another route if you care about price would be to train up a college student - although that would take a lot more oversight and add in some training and risk costs on your part. Let us know what you go with so we can all learn

The first thing that comes to mind is if you have the correct version of the URL in Search Console. It's best to have both versions of the URL, both the www and non-www version.

Assuming it's the company linked in the article, you should be using the non-www version in Search Console. Without seeing the configuration in there myself it's hard to know exactly the issue. Actually when trying both versions of the site, assuming it's TG, both versions (www and non-www) which is not ideal - you should have one redirect to the other!

You're right, Moz's OSE doesn't show any links [see screenshot 1].

But in Ahrefs it shows a bunch of domains [see screenshot 2].

I still don't see the Dallas News links in Ahrefs either, so you may want to check another backlink source like Majestic to see if they have it.

It's strange that Search Console wouldn't pick it up, which leads me to believe it's something off with the Search Console view. Be sure you're looking at the https:// version of the site as well.

Let us know what you find out!

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The simple answer may be that users enter through organic traffic, add something to their cart, then go to some other tabs or do some comparison shopping, the session times out (after 30 minutes is standard) and so when they come page to the cart page directly they start a new session but they're still tagged as coming from organic.

David Sottimano has a really good write up on this Deepcrawl post:

"If a user enters a site via Google / Organic, allows the session to time out, and then navigates to a non-indexable page, that non-indexable page will be credited as Google / Organic Landing page.

I had been skeptical about this for a long time, even though experts like Mike Sullivan answered me on Quora, I had to test this many times to make sure this was actually the case – I also had a former colleague double check my test results (thanks Tom Capper)."

Another post on Jfet.io discusses the same idea:

"My guess?  People are adding items to their cart, then doing comparison shopping or coupon hunting.  This process lasts over 30 minutes (maybe they wander off to lunch or for a coffee break), and when they return to the browser with your site’s cart open, a new session starts.  In that new session, the landing page is the cart and it’s direct traffic.  Because GA rolls with the last non-direct source, it’s attributed to search/email/whatever."

I'd recommend testing out all the action items on both of those posts and see if their solutions work. My take is that it's probably people revisiting their cart after a timeout session! Let me know what you find out.

This is definitely an old-school tactic that used to work, but doesn't work as much anymore. My opinion is that this particular tactic is not working too well for them anymore, but they haven't updated those sections. The funniest part is that they have "CyberSecurity PR Firms" & "Cyber Security PR Firms" pages to capture the tiny nuance in spelling.

From what I've witnessed, landing pages built with SEO in mind do still work, and can be a best practice, but not to the degree that this firm is doing it. They should combine a lot of those pages, build out the content a lot more on each page to make each page genuinely useful, and improve links, social shares, and CRO on each page if they really want to improve those. Just doing a quick search of the "Cyber Security PR Firms" term I didn't see any site in the top few results that looked like the one you're talking about, so it seems that this isn't working for them

So the answer isn't black and white. It's not about having 50 keyword targeted pages vs nothing at all. If you look at HubSpot, they have a lot of landing pages that focus on their software's features, such as https://www.hubspot.com/products/marketing-automation. Or Zapier's many app pages https://zapier.com/zapbook/.

At one point I thought this tactic was completely gone, but if done well it can do a lot of good!

Some other examples that come to mind, since it seems that so many ecommerce site owners overlook this opportunity:

• Home Depot - note how this top level category page - http://www.homedepot.com/b/Building-Materials/N-5yc1vZaqns and also a sub-category such as http://www.homedepot.com/b/Building-Materials-Drywall/N-5yc1vZar3d include great images, helpful tools, the actual products for that category, and also descriptive text at the bottom. All a shining example of ecommerce category pages with great SEO
• REI doesn't try to optimize as much as Home Depot but they do a good job as well - https://www.rei.com/h/cycling
• This is a decent example of a B2B site including some optimization on a category page - http://www.coastalcreative.com/product-category/large-format-prints/
• A good example of a category page not feeling like one - http://www.chameleoncoldbrew.com/our-coffees/ready-to-drink/

Those come to mind first. It actually is hard finding ecommerce sites that do category page SEO perfectly!

Here are some best practices based on your situation:

• Make sure you've used the change of address tool for the subdomain - "Request an address change.
  Use the **Change of address **tool when your site move entails a domain or subdomain change, such as changing from http://fish.example-petstore.com to http://example.com or http://example-petstore.com." See https://support.google.com/webmasters/answer/83106?hl=en
• Also - one thing to do with your XML sitemaps is to ensure that both your old and new XML sitemaps are still submitted to Search Console. This will allow Google to read the old and the new. When it reads the old XML sitemap it will follow those URLs and redirects to find and index the new URLs. You can remove the old sitemap only when all of your new URLs are indexing to your standards.
• If you're getting 0 traffic from Google, check your Search Analytics in Search Console to make sure you're actually ranking for at least long tail keywords. 0 traffic means there's a problem. Check your robots.txt and Meta Robots to ensure everything is properly set up. Do a "site:yoursitename.com/blog" search in Google to make sure your blog URLs are ranking. Also search for your website name to make sure the blog is ranking for the site name at least.

Good luck!