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Not sure if it completely disappeared or just moved somewhere else. Would be curious to hear!

I've read a good amount here and in other blog posts about strategies for national brands to rank locally as well with local landing pages, citations, etc. I have noticed something strange that I'd like to hear if anyone else is running into, or if anyone has a definitive answer for. I'm looking at a custom business printing company where the products can and are often shipped out of state, so it's a national brand. On each product page, the client is throwing in a few local keywords near where the office is to help rank for local variations. When looking at competitors that have a lower domain authority, lower volume of linking root domains, less content on the page, and other standard signals, they are ranking nationally better than the client. The only thing they're doing that could be better is bolding and throwing in the page keyword 5-10 times (which looks unnatural). But when you search for keyword + home city, the client ranks better. My hypothesis is that since the client is optimizing product pages for local keywords as well as national, it is actually hurting on national searches because it's seen as local-leaning business. Has anyone run into this before, or have a definitive answer?

I have no idea why or what their mistake/intent would be, but my mom's artist website (kathleenmrobison.com) has been link/anchor text spammed for NFL jerseys - so weird. As seen in SEMrush, her site is actually ranking for some of these keywords - but we don't want/need these at all. Do we proactively disavow all of these sites in with the disavow file, or just ignore until we get problems with warnings? **Edit: **I also see that some fake URLs have been created, so it is definitely a spam/hacked issue. 6495ws 6496zi