Welcome to the Q&A Forum

Hi Ross,

Thank you for confirming this - I was hoping this would be the case. I appreciate the help!

Many thanks,
Katarina

Hi Moz community,

I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice.  I have a couple of questions below:

If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively?

If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website?  Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/

I hope someone is able to help, and thank you in advance.
Katarina

Thank you for taking the time to help me with all of my questions Kate. It is refreshing to know that experienced SEO marketers like yourself are happy to help others build their knowledge.

I hope you have a good weekend!

Thanks again Kate. This makes sense to me now and it seems to be a nice, easy method. I just have one final question when it comes to differentiating content between UK and US pages.

If we have a page that is relatively similar in terms of content, but the language has been amended to match the local dialect, will this remove the duplication issue if hreflang is in place?

Say, for example, there are 5 key features about a product on a page, and 3 of them are suited to both the US and UK markets. Is it enough to add localised spellings to each description, or would the entire paragraph have to be re-written from scratch to create 2 unique copies?

I see that some competitors re-write their content entirely which makes sense if they're appealing to differing local user intent but some only alter the spellings and their price points where needed. What are your thoughts on this?

Thanks
Katarina

Hi Kate!

Thanks for your response, I really appreciate the help.  What you say makes a lot of sense. The reason we are opting for US and UK sites is that we offer different package and pricing information to each market so it was important to have a distinction between the two.

One thing that is very new to me, however, is the use of hreflang. Here is a sample of what we currently have on our UK and US pages:

I wasn't sure whether we needed to only include the emboldened line of code on US pages. Are the other 3 lines necessary? The same layout appears on our UK pages also.

Thanks in advance!

Hi, Moz community.

I hope you’re all OK and keeping busy during this difficult period. I have a few questions about international SEO, specifically when it comes to ranking pages in the UK and the US simultaneously. We currently have 2 websites set-up which are aimed towards their respective countries. We have a ‘.com’ and a ‘.com/us’.

If anybody could help with the issues below, I would be very grateful. Thank you all.

Issues

• When looking in US Google search with a VPN, the title tag for our UK page appears in the SERP e.g. I will see:

• UK [Product Name] | [Brand]

• When checking the Google cache, the UK page version also appears

• This can cause a problem especially when I am creating title tags and meta descriptions that are unique from the UK versions

• However, when clicking through from the SERP link to the actual page, the US page appears as it should do. I find this very bizarre that it seems to show you the US page when you click through, but you see the UK version in the SERP when looking in the overall search results.

Current Set-Up

• Our UK and US page content is often very similar across our “.com” and “.com/us” websites and our US pages are canonicalised to their UK page versions to remove potential penalisation

• We have also added herflang to our UK and US pages

Query

• How do I show our US SERP as opposed to the UK version in US Google search?

My Theories/ Answers

• US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version

• Ensure hreflang is enabled to point Google to correct local page versions

• Ensure local backlinks point to localised pages

If anyone can help, it will be much appreciated. Many thanks all.

**Hi,****I am looking to improve the aesthetics of some pages on my website by adding written content into collapsible tabs. I was wondering whether the content that is ‘hidden’ by tabs is given less weight by Google from the perspective of SEO? **Some articles I have read suggest that tabbed content is weighted equally with the content which is already immediately visible to the user, but others suggest that this may not be the case. **Please, can I request opinions on the matter? Any advice would be greatly appreciated, many thanks.**Katarina

Hi,

I came across multiple websites where blog articles are split into multiple pages and once you reach the end of the page, you need to click 'Next' or '2/3' to continue reading. Is this a good practice? I understand you keep clicking through multiple pages instead of reading an article only on one page, but you also split the strength of the targeted keyword between multiple pages.

Can anyone advise?

Thanks

Katarina

Hi,

Thanks for your answer. We sell B2B software.

The website is structured as global, /us, /au etc. It's just the urls appear all equal atm.

Thanks

Katarina

Thanks for your time.

Excellent! Now I'm super scared haha But I  understand what you are saying and will share your advice with the team.

Many thanks.

Katarina

Hi,

Thanks for your answer.

'...if the site is ranking well under current strategy...' - I mean, we don't know as there is nothing to compare with. Recently we have been presented with an idea of creating subfolders and clearly showing the site hierarchy via urls. Apparently, it should make an instant difference and should improve our ranks. I'm really unsure if this is guaranteed.

FYI - we would never 301 one url more than just once so no chain. However, I wonder if we had 95% of all site urls redirected if this would impact us negatively.

Also - one more thing we are doing now (and we never used to have) is creating portfolio pages - very relevant pages linking from one main page to demonstrate the hierarchy further.

I'm trying to find out if adding so many 301s and putting all the effort into creating a hierarchy via additional articles, pages, breadcrumbs etc would definitely result in a positive outcome.

Thanks

Katarina

Hi,

Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name.

Can you, please confirm the following:

1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc.

2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs?

Many thanks

Katarina

Hi,

Can you please advise? We have been focusing on the UK traffic, but this year we are expanding to all English speaking countries, primarily focusing on the US market. Our SEO efforts are not equally fruitful in the US, but they are really good in the UK. Can you please suggest what seriously impacts rank these days?

• our main domain that we use in the UK is domain.com. The US version uses sub-directory domain.com/us. Is this a problem?

• we have about 3 times more traffic from the UK than the US, and we have only UK backlinks. Do they still impact SEO significantly?

• can our poor US rank be related simply to a larger market?

Any ideas on how we can improve? Technical suggestions, page organisation etc, I'm open to any suggestions.

Many thanks. Katarina

Many thanks. I'll start from here. Katarina

Thanks for your answer, Kris. So how does the whole 'affiliate' ecommerce work? Where you don't deal with a platform, but individual vendors? How do you make it transparent?

I can imagine I could see Campaigns tracked in their analytics - this could quite work. But the vendors need to be into digital marketing which not all of them will be.

The next thing - can I add a tag that will be carried over to their Thank You page and this will trigger in MY analytics as a goal conversion (cross-domain)? In an ideal world, I don't want the vendors to do anything, I would set it up by myself; and I don't want to rely on campaign links they have to present me with. Imagine 200 vendors!!

Would GTM do the job??

Thanks. Katarina

Hi guys,

Situation: A website selling a mix of products from various vendors. When a product's Buy Now get clicked, it redirects to the vendor's website so the order can be placed there.

Question: How do I track all these conversions reliably? Is there any shortcut? Also, what do they need to do technically to make it work, and will it send to my GA or is it any tool that will record these conversions?

Does anyone do this actively?

Thanks for ALL the ANSWERS!

Hi Roman,

We are looking at Grammarly and Ginger atm.

Thanks.

Katarina

Hi Joe,

We are testing it.

Thanks.

Katarina

Hi John,

We are researching Keyword Hero. How safe is it in the terms of data? I believe we need to link it with our GA. I'm always very careful about linking GA as I don't want to provide any insights to my competitors.

Katarina

Does anyone use any free / open source profreading tool that not only corrects spelling, double-spacing and capital letters, but also meaning. Let's say it will tell you verb or subject is missing in the sentence. Or that a sentence doesn't make sense, such as 'Dog English he does looks well twelve'.

Thanks.

Katarina

Hi John,

Thanks for this. So do I understand it right - I still won't know exactly what query delivered a conversion. I will just have close indication based 'group of queries' -> leading to 'landing pages' -> that delivered 'No of conversions'

Am I right here?

Katarina

Thanks John.

So are you suggesting to focus on organic traffic growth and organic conversions growth as metrics for our backlinks strategy?

Also, does the origin of backlinks matter? For example if we want to improve our rank in Australia, do we need to look at acquiring Australian backlinks?

Yesterday I posted 2 more questions you might be able to help with. Can you please have a look at them and try to answer if you can? We are taking a very important decisions now and we need the right direction from the beginning. So if you have a minute and to spare, I will appreciate massively!

Many thanks.

Katarina

Hi,

We just migrated our website from /uk to the global one (but we still kept /us). We are expanding our business to Australia. Is there any point having the global .com site duplicated as .com/au provided the content will be identical?

What's the /au impact on the domain strength and rank in Australia in comparison to having just .com.

Is there any point? Anyone has direct experience? What's the best practice?

Many thanks for the answers.

Katarina

Hi,

Does anyone have any experience with acquiring backlinks and their impact on DA and ranks? I am not asking about how to get backlinks, but how soon in your experience you noticed any positive results? Please, can you be specific? I.e. "once I acquired 8 backlinks from websites with DA 70+, my DA changed from x to x and my average rank improved in 4 positions overall/per page". Or any other tangible results.

Many thanks.

Katarina

Hi,

Is there any way (Analytics & other tools) how I can see where organic conversions come from? What search queries were used or at least what landing pages converted? Ideally, I would like exact search queries. I know I have list of these in GSC but not conversions. Analytics doesn't provide these so I cannot link them with conversions. Is there any realiable tool that is safe and won't use our data as benchmark or won't offer any form of transparency that will be useful for our competitors.

Thanks.

Katarina

Hi there,

Thanks a lot for the link! Appreciate.

Katarina

Hi Churchill,

Wow! Long read! Thanks a lot for all this and for taking time to write it.

Katarina

Hi Samantha,

Thanks for your answer!

Katarina

Hi,

In Moz - Can I bulk upload hundreds of keywords' spreadsheet to Moz in order to schedule a weekly email report tracking my rank?

Please indicate the steps how.

Many thanks.

Katarina

Thanks Kevin!

Thanks James. I have a daily budget and I'm very careful about it, but I freak out sometimes. Just thinking it would just go mad so I wanted to have something above the daily budget if possible.

Thanks.

Katarina

Hi,

Do you know where I can set up the auto email to be triggered by the max spend?

Thanks.

Katarina

Hi,

I manage a number of campaigns and even though I keep an eye on daily budget based on our monthly budget, I freak out thinking we would waste a lot more money accidentally.

Is there a way how I can set a cap for the whole Adwords account so I will not go over, even if I leave daily campaign budgets on crazy amounts?

Thanks.

Regards,

Katarina

Hi there,

No, I haven't seen any increase personally.

I dont think you can gain extra direct traffic overnight as a result of Google algorithm or anything. I would recommend to analyse your direct traffic and determine whether it's not spam. We used to have bad bots, nasty referrals etc and it really used to mess our data. You will recognise these by 100% bounce rate, 00:00:00 time on site. It's quite likely to be just a couple of locations. I have China and Russia and a few areas in the US completely filtered as I don't need to track then (not relevant traffic) and I prefer seeing less of relevant traffic than more of rubbish.

Let me know your findings ease! Good luck!

Katarina

Hi,

I'll give you an idea how I approach this. If there is an image of red shoes, I describe as accurate as I can: 'red high-heels suede shoes with a bow on the top' (I'm being creative!). There is no harm in adding the brand if the shoes are this brand or if you want these shoes to be shown under Images when searching for your brand.

So always be descriptive and feel free to add the brand if it makes sense.

Hope this helps.

Katarina

Hi there,

I found the results insufficient; however, I'll give it another go with a lot more competitors. Hopefully I'll manage to compile a good data set for my future paid activities.

Thanks.

Katarina

Thanks a lot, I've never used this one so I am going to have a look.

Katarina

Hi David,

Is there anything else you could recommend? I have used semrush and it generated results that are not efficient and quite likely incorrect. I am not aware of how this tool works, but it was a disappoinment to me when it comes to this task. Or am I doing anything wrong?

Thanks.

Katarina

Hi,

What tool will do the following: will tell me paid keywords our competitors are using. Ideally, I could narrow down by country.

Thanks.

Katarina

Hi Rick,

I don't know the details but you could have a collapsable section under the video. If not, then perhaps under the video you could provide a link to a new blog post and add it there. Make sure you know what keywords you target on these pages so they don't compete.

Hope helps a bit.

Katarina

Hi Roy,

I thought about just explaining what the term means. But you seem to suggest I should dedicate more space to each term, am I right?

My idea was: to list all terms that visitors might need to have explained and link them with the pages where they are used. I believe each term would be explained via a sentence or two. Is this not enough? Is there any better SEO solution? I know for sure there won't be any videos or guides for now, it will be just a simple page.

The page would sit in our Help Centre and we would have a Glossary link in the footer.

Many thanks.

Katarina

Roman,

Our website is really rich so I wonder if I would only give it a link from the footer.

Thanks.

Katarina

Hi Moe,

Wooow! It's really beautiful and it looks incredibly professional! So professional that it makes me feel I might not be ready for something that cool. I will need to see how I can simplify it as most demos come very rich and I would like to start very plain and simple. Thanks so much for your suggestion!

Katarina

Thanks Roman,

You are right, Pluto is really nice, but I am not sure if it would work for a DM blog. It looks awesome for recipes, possibly would for fashion or interior design. I think Writing lacks something but Newspaper looks like it offers many options. I will definitely consider this.

What do you think about MyBlog? https://demo.mythemeshop.com/s/?theme=MyBlog

Thanks.

Katarina

Hi all,

What is the best Wordpress theme for a professional DM blog? I am looking for something minimalistic where I can add my personal profile and have articles nicely listed, potentially grouped within categories.

Any ideas?

Thanks.

Katarina

Hi all,

I manage a website for a software company. Many terms can be quite tricky so it would be nice to add a Glossary page. Other than that, I have 2 questions:

1. What would be the SEO benefits?

2. How would you suggest to implement this glossary so we can get as much SEO benefit as possible (for example how would we link, where would we place the glossary in the terms of the sitemap, etc.). Any advice appreciated!

Katarina

Hi Becky,

We are in the process of migrating our site. It's not quite same, but I would appreciate if you can be more specific with your questions as this is a huge thing to do. Is it ecommerce or just a brand promotion website? Is the new website live with existing content already or you are moving to a brand new website that you need to populate? If it's established, are you migrating under a better domain? Consider backlinks, potential duplicated content, redirects and all these things. Also, don't forget to merge everything other, such as social accounts - if this is your business objective.

Sorry for brainstorming, but if you can list more of your concerns specifically and describe the situation further, I am happy to share our experience and be more specific with my answer.

Many thanks.

Regards,

Katarina

Hi there,

Yes, the overall website situation impacts particular pages. Shortly:

It's not only about how the particular page is optimised, it's also considered what it's surrounded by - i.e. other pages / rest of the website. So when you analyse your page, you should also analyse your website to see bounce rates, or time on site for example. If you want to improve pages, you should look at its complexity. I don't believe you can succeed long-term if you have 5% of over-optimised pages and 95% don't even rank. Google is becoming more and more clever. Try to optimise those 95% of pages (or at least some of them), get them some backlinks and you'll see DA growing and it should have positive impact on PA of your focus pages.

I hope this helps. Good luck!

Katarina

Hi there,

I agree with the above and maybe would like to mention SemRush - they will show you your own backlinks and also your competitors.

Hope it helps.

Katarina

Hi Cesare,

I made purely content changes to my page and I resubmitted it to Google. I could see the changed rank immediately - in my case from not having any results to result 50. I observed it on a weekly basis and the rank kept improving every time (without any further activity): 50, 37, 24, 18, 16, 13, 11, 6 - and I believe it's not over.

Can you rely on the actual position? No! My rank grows in a pretty unique way. Normally it fluctuates and the pattern would be more like 50, 24, 37, 11, 24, 16 - basically up and down. This is what I keep experiencing with majority of our keywords. Especially nowadays, Google is not as static as in the past and you can see this fluctuation very frequently, sometimes daily.

I agree, I would recommend at least 8 weeks' observation and between week 8 and 12 you might know where you are and optimise accordingly. I hope this works for you.

Good luck!

Katarina