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It is not required considering what I see in your site. I think your site is good enough on that front. If you were way above 100-150 in the number of links, it would be something to worry about. As is, it is fine.

K

Hi -

Keyword stuffing on Title or Meta Description is a bad practice. More information here - https://support.google.com/webmasters/answer/35624?hl=en

Also please take into account that you cannot get a page to rank on top for all keywords. You'll have to pick the one that is more relevant for the page/content_on_that_page.

In summary, I wouldn't advise doing what you are doing

K

Hi Craig -

I think Google has penalized the site for over optimization or trying to trick google for the keyword 'prepared meals'.

Looking into the backlinks you have via keyword 'Prepared Meals' - sample here http://prntscr.com/1yzst1, i notice that they are from sites which are blog networks that commercially sell backlinks. If that is the case, it is not a good practice.

I'd propose that you check the backlinks and take corrective measures.

Other than this, I cannot find anything else that would be the cause for the same.

It also aligns with the recent google release of penguin 2.1 which is to fight these spammy links -- more details here http://searchengineland.com/penguin-2-1-and-5-live-173632

Regards,

K

Hi Amelia -

One important thing here is the 301 forwarding. You should do this in two steps -

1. On your web server for all the old URL (for the domain as a whole), please do a 301 forwarding of all old URLs to your new ones.

It's simpler if your URL structure is going to remain the same, because that ensure all credits for a given page from old domain goes to the same page on the new domain.

Here is a simple code for apache to pass a given URL on old domain to the new URL on the new domain

RewriteEngine on

RewriteCond %{HTTP_HOST} ^www.old_domain.com$ [NC]
RewriteRule ^(.*)$ https://www.new_domain.com$1 [L,R=301]

2. Go to google webmaster and do a 301 forwarding from old domain to new.

Regards,

K

Hi -

First of all that's a great strategy. I hope adwords - keyword planner is coming in handy.

if you plan to outsource the content (which is indeed a good idea), you have portals such as scripted that can get you a blog post at $49. Obviously here the quality and genuineness of the content is guaranteed.

However if you wish to not spend much, you can resort to tools like Fiverr. Here you might compromise a bit on quality.

Hope it helps

K

I agree with Takeshi. You should put more emphasis on what users want.

However based on my experience, if you limit the URLs to say 4-5 you would see some benefits. However if you plan to put much more, I wouldn't so much advice it.

K

Hi -

Hash Exclamation (#!) is a signal sent to google that the page (or section of the page) is coded using AJAX and that there are elements hidden that needs a ajax functionality to be called for google to see all the crawlable links.

You can find more information regarding it here -

https://support.google.com/webmasters/answer/174992?hl=en

K

Hi -

The best of all is Google Adwords - Keyword Planner. You can access it from adwords.google.com.

In there under options 'Tools & Analysis' -> 'Keyword Planner'.

In there, the option I use is 'Search for new keywords and adgroup ideas'.

Here you can give your keywords and google give you suggestions. Now start filtering by what is more relevant for you and go with it.

Regards,

K

Hi Jonathan -

It's nothing to worry about. it happens all the time with changes in some algorithm or some work done by other players. As long as you keep producing quality contents, things will be fine.

Sometimes I see some of my keywords ranked on top 5 moving over to like 15 and getting back.

K

Hi -

Here in this case, it comes to readability.

All have, Birmingham and restaurants are the 2nd and 3rd level subfolder, so they have the same impact.

In my view, it should be as simple as site.com/restaurants/birmingham, where the restaurants your main identifier of the keyword is closer to TLD.

Zomato.com does it very good, you can checkout that as well to inspire yourself.

Also booking.com is to some extent good.

If have to choose between the 3, i'd go with the first one

K