First of all, there is no certainty that pinging a domain helps get it indexed, submitting a site map in the search console seems like the appropriate way to get that done.

I understand that if you ping your site when you update content it can let many sites, RSS feeds, and search engines know about it, but if you ping too much you risk getting blacklisted.

Second, it seems that using your server to send out many pings may slow down response time and therefor slow page load speed for your site which definitely has a negative effect on SEO.

Thirdly, if you can host the service on a separate IP, that would seem like the best course of action because if it gets blacklisted you can just start using a different one, don't risk your domains IP to get blacklisted.

Maybe, I'm missing something here but if you are using WordPress, doesn't that automatically create an auto-updating /feed/ URL for your site?

The following is from - https://en.support.wordpress.com/comments/pingbacks/

Granted I am using WordPress so that is mostly what I focus on. Are you using a different CMS?

How do I send out update pings?

Many services like Technorati, Feedster, Icerocket, Google Blog Search, and others want a “ping” from you to know you’ve updated so they can index your content. WordPress.com handles it all for you. When you post, we send a ping using Ping-o-Matic!, is a service that pings several different search providers all at once including Technorati, My Yahoo!, and Google Blog Search.

Pings are automatically sent if you have a public blog. If your blog is private or if you block search engines, pings will not be sent.

When talking about waste removal I guess it depends on the audience. If the website is for commercial clients, you could talk about the advantages of using this service. Look for any added value like:

• Tax Deductible benefits
• Recycling certification which can make clients more desirable
• Proper disposal of hazardous waste
• Educating clients
• How Brazil is using waste to power Rio
• Tech developments in the industry
• Sustainability and your clients
• Here is a link to 35 medical waste and disposal blogs

I agree that waste disposal is not a very captivating concept but if you can spin it to something that could be advantageous to business owners (waste companies clients).

All this is for content creation on a waste removal website but for backlinks you would need to reach out to webmasters whose readers would benefit from the content on your site.

Please private message me with your domain and I can give you more specific help. Thanks again and best of luck to you.

Welcome, don't worry most of our heads are spinning most of the time.

My favorite approach is to look at competitors backlinks like you said, use:

1. Moz open site explorer
2. Alexa chrome app - go to backlinks section - must pay to view all - 10 dollar subscription
3. Ahref
4. google search query "links exampledomain.com" to view all links to a domain.
5. similar web for referring sites
6. Spyfu
7. WordStream
8. Semrush
9. many many more

When viewing blogs in your nich often times the commenters name will hyperlink to their site and sometimes its followed. Comment a lot and start a disqus account to track engagement to come back to started conversations.

Start an account on quora, stackexachnge (many communities and for sure one or more for your niche whatever it is), reddit account, other forums.

Start posting on social media 20/80 - 80 % to build authority promoting other influencers stuff and 20 percent your content - after a while your truely good content will get promoted by your network for the viral effect - To find out more about online marketing be sure to check out my Digital Marketing blog called Digital Marketing Skills

Please leave a comment or two and please thumbs up this post if you found anything here useful.

Overall three prong approach to backlinking:

1. Create link worthy content
2. Be active in the online community - comment on blogs, answer questions on forums, and share on social media
3. Link out to reputable website on your website

I am working on an Online Digital Marketing Magazine and many times I am explaining a concept or something about marketing. If I am talking about Topic "A" and I explain what it means and why it is important, I like embolden the topic I am explaining and put the explanation in italics.

In my view, this is for the purpose of skimming the article to pick out the more important parts. Additionally, since the topics being explained are the targeted keywords I figured it would add to SEO, I just hope it doesn't hurt rankings but the ever looming over-optimizing threat. Not sure on any quantitative limits on bold and italicized text but would love to see some numbers on this topic.

I guess I am approaching this with a usability and reader perspective but everyone is different, and I know someone will look at the article and be like oh no why!>?

Please let me know if you think this way or a good reason to stop thinking this way.

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